What Price Success?

by:

Joe Patti

A recent revelation that Guthrie Theatre director Joe Dowling makes over $680,000 in salary and benefits in 2007 has a lot of people grumbling. As of this writing, there are 156 comments on a Star-Tribune article on Dowling’s pay. Some commenters defend the salary in the context of the Guthrie being at the top of the theatre game as opposed to the local sports teams who are not performing too well and get paid much more and receive public funding for stadiums. Others are saying his pay is ludicrous and that the theatre should not be receiving any more public money if they can afford to pay him that amount. Of cited is a desire that proceeds of the tax passed last month to benefit the arts not go to the theatre.

Dowling is purported to be the highest paid theatre director in the country. I don’t have my passwords to the latest salary surveys with me to check but I will assume it is correct or nearly so. A couple years ago, I asked if a musical director of a symphony was really worth X times as much as the musician. (I can’t seem to find the entry, so it might have been another highly placed position in a symphony.) Looking at the same comparison on an annual basis between Dowling and an actor or perhaps ticket office clerk, I would say Dowling wasn’t worth it.

However, looking at Dowling’s history at the Guthrie, that is another matter. He has spent the last 13 years there. Twelve of those years the theatre has been in the black. He retired $1.8 million in debt, expanded audiences and guided the organization to construct a new facility on the Mississippi River. ($100,000 of his 2007 salary was a bonus for doing so.) In this context, he is someone the board of directors will want to keep around. Whether they could do so for less might be the question but they would certainly be fools to immediately pay whomever eventually replaces him close to his departing salary. I daresay there are few in the country capable of directing the Guthrie at the level it currently operates.

As something of a comparison, this past November it was revealed that the highest paid university president in the country was David Sargent at Suffolk University. It raised quite a ruckus when it was learned he makes $2.5 million when the median salary for presidents is about $500,000. There were some extenuating circumstances like the fact he has worked for the university since 1956 and has been president for the last 19 years and never taken a sabbatical in that time.

Is longevity and dedication worth that much? Is it worth that much in light of the rising cost of college educations and the declining value of personal assets?

Given the tough financial times, people are especially sensitive to any indication people receiving public monies are squandering it. There is some indication that Dowling is responsive to the needs of the organization. According to the article when times were tough back in 2003, he took a voluntary 20% pay cut. Now assuming he was making around $300,000 at the time, (I don’t use Guidestar often enough to spring for the Premium membership necessary to view 990s from that far back.), that is a $60,000 cut.

For a lot of theatres, that number probably represents a position or two. Given his most recent salary, the same percentage would probably represent four or five positions. In that context, you can see why people commenting on the article are suggesting public and personal funds be directed toward the less affluent arts organizations. It is people’s right to spend their money where they feel it will do the most good.

I would argue though that the Guthrie Theatre isn’t just any ordinary theatre. It’s founding has a place in theatre history at the start of the residential theatre movement with the intention of being an alternative to Broadway. It is ironic then that the first salary comparison the article makes it to New York. The Guthrie is meant to set a standard, and by many measures it does, but Broadway is apparently still the gold standard. So if the Twin Cities and surrounding region feel the organization has lived up to the promise of it’s founding and has cultivated a high quality product for audiences without commercial success being the sole driving force, they ought to be proud and support it.

This is an entirely different issue than how much the people responsible for creating this state are being paid to do so. There are far too few great theatres around to damn the organization for how much the director is being paid. It is perfectly valid to be identify the Guthrie as a source of Minnesotan pride and ask the board to engage in a conversation about the appropriateness of the leadership’s salaries. I am afraid it would get lost in the noise of a hundred other issues that spawn objections, but it would really be exciting and interesting to have someone lay out the case for why the pay is justified.

Because you know, everyone is focused on the issue of why he gets paid so much more than everyone else for the work he does. No one in the article or comments asks why it is everyone else puts up with getting paid so much less for the work they do. That is the conversation the Guthrie should start.

N.B. – January 6 – Editorial in the Star Tribune defending Guthrie board’s decisions regarding Dowling’s salary. Additionally notes that in the larger world of non-profits, Dowling comes in at #14 in the Minneapolis area.

Great Performances, No Ads

by:

Joe Patti

So I went to see Slumdog Millionaire last night. Terrific movie. I am a little puzzled why with all the national ads running for this movie, a county with 115 first run movie screens and 800,000 this movie is only playing on one screen. The movie has been running here for about a month and the theatre was still pretty packed last night. But that is an entry for another time.

What I wanted to gripe about a little is all the freakin’ ads. I know that you all know about them so it isn’t news but I have never seen so many ads before the previews even started. By the time the movie began to run, I realized, I was no longer interested in seeing it. Fortunately, the story started to appeal to me pretty quickly.

My point is, the movies are hobbling themselves from the very start by running all these ads. I wasn’t in a receptive frame of mind when the show started so the film had to start winning me over right from the beginning. If the movie had only been mediocre or designed to start slow and build, it would have been over before it had begun. No chance, no way, no how. Because movies aren’t live events, the producers and performers can’t sense the audience getting restless the way a person giving an overlong curtain speech can. (or should be sensing) So the ads keep going on and on heedless of how the audience feels.

I am thinking my next wave of promotions for our productions should have the words, “Great Performances, No Ads,” using the absence of ads as a selling point.

Information You Can Use- Grants and Foundations

by:

Joe Patti

I don’t know if there is something in the air or just a lot of grant deadlines coming due but there were quite a few funding opportunities listed on the WESTAF website last week. I thought I would post on some of the opportunities that caught my eye. These aren’t all of them. WESTAF does good work and I don’t begrudge them their subscription fees which are pretty reasonable given the number of opportunities they list. Based on my assumption that everyone needs money and opportunities these days, it seems a moral imperative to post this information.

Google Grants
The first one is for free advertising for your non-profit from Google. It is similar to their Ad Words service though you don’t get as ready access to keywords and your ad has to be focused on your organization’s mission which is to be expected.

This is actually only one of the services they offer to non-profits. Check out the aptly named, Google for Non-profits for more information.

PennPAT
I have to say, I love PennPAT. They provide nice support for artists and organizations in the Mid-Atlantic States. I just wish I lived in the Mid-Atlantic states! However, no matter where you live, PennPAT will provide assistance with travel costs from anywhere in the US if you are traveling to see one of their artists perform. From the way I read the eligibility requirements, you could be living in Oregon and traveling to California to see one of their artists on tour. Or you could attend their annual showcase in Pennsylvania.

Wachovia Foundation
To receive support from these folks, you pretty much have to live in an area served by Wachovia Bank because they support non-profit organizations with which their employees volunteer. Focus is making artistic opportunities available to people with low to moderate incomes. If you think you are eligible, check out the details. At the very least, it is good to know the bank encourages their employees to volunteer with non-profits and then backs it up with some financial support. (Hey, I also don’t live in a Wachovia state!)

The Andy Warhol Foundation for the Visual Arts
As the foundation name suggests, they are primarily focused on contemporary visual arts. However, they do occasionally support performing artists “when the visual arts are an inherent element of a production.” The scope of what they support in visual arts is pretty broad and includes scholarship as well as exhibitions, catalogs and creation of new works. There is also an award for defending the First Amendment right of artists.

Bureau of Educational & Cultural Affairs
This one is actually a program of the U.S. State Department supporting “cultural exchanges around the world as part of the nation’s public diplomacy strategy. ‘The Department’s agreements support academic, cultural and professional exchange and training programs as a means of seeking mutual understanding between the people of the United States and the people of other countries and to promote the free exchange of information and ideas.'” If you want to be part of promoting international understanding, you may want to check out the website. I am actually not clear how performers position themselves to be considered since the project proposals apparently originate from what I assume are U.S. Embassies abroad.

The Dana Foundation
The Dana Foundation supports programs that provide professional development opportunities for arts specialists and professional artists who teach preK-12. They are looking for people who have created a curriculum for teaching the teachers essentially. Bad news is the are interested in supporting project originating in 50 mile radius around NYC, Los Angeles or Washington D.C. OR in rural areas. Not so good for those folks in Chicago and Dallas, et. al. but there are still a lot of people able to qualify from rural areas.

National Education Association (NEA) Foundation
The NEA you may not be as familiar with. These folks are also interested in supporting education, but don’t have a geographic limit. They also don’t have a subject area limit so you are potentially competing with everyone from every public school and public higher education institution. On the flip side, this provides possibilities for interdisciplinary and college prep projects.

The Multi-Arts Production (MAP) Fund
“A program of Creative Capital, supports original new work in all disciplines and traditions of the live performing arts. The goal of the MAP Fund is “to assist artists who are exploring and challenging the dynamics of live performance within our changing society, thus reflecting our culture’s innovation and growing diversity.” I haven’t applied for this but some groups with whom we closely partner have. It is a pretty competitive from what I hear.

National Endowment for the Arts (NEA)
The NEA we all know. Whether Barack Obama will be able to make good on his promises to have a robust arts policy while he is fighting to get the economy stimulated to the point it can be described as tepid remains to be seen. Still, seems like the time to stand up and advocate and apply for some funding.

Tough Times Follow Up

by:

Joe Patti

Arts Presenters posted the audio from the conference call I sat in on two weeks ago.

At the end of my last entry, I referred to cryptic notes I had made to review information. One of the notes was “write about the Boston organization.” This was in reference to Sandra Gibson’s discussion of World Music/CRASHarts in Boston. The organization is sort of shaking up the type of events they offer and how they market them. According to Gibson, they have been cutting a lot of programs over the last 10 years due to increasingly constrained budgets, but they knew they had the ability to expand their reach to younger audiences. They hired a young man who started them on the road to adding back programs. One of the things they have done is began to collaborate with other area organizations and have added 50 concerts in the last year.

This new hire was the impetus for the programming but the fact he has been promoting the events in unconventional ways is really causing conflicts in the organization. The marketing department is anxious about not knowing how to message the events. They feel they should be doing press releases and making other promotional efforts. World Music/CRASHarts lists eight different venues around Boston at which they have events so it is understandable that clear and organized communications would be highly valued. The executive director has started conversations about the situation and the staff has decided to take a chance and market these 50 concerts employing Facebook and other alternative means.

Gibson says they are seeing 60% sell outs (not sure if she means 60% capacity or 60% of the 50 events have sold out. I assume the former.) close to the performance date. As a result they are changing their income projections to reflect an expectation of cash flow later in the process. They are seeing a crossover of audiences who usually respond to subscription campaigns and mailers who are getting their information from these alternative online sources.

In the context of my last entry, this seems like a good example of an organization that has questioned their assumptions about their programming and promotion methods. World Music/CRASHarts hasn’t gotten a huge infusion of cash, yet they have expanded their programming rather than contracting it as they had in the past. Though it was a source of anxiety, they also put some effort into less tested methods of communication to promote their events. At the end of the season, the new direction may turn out to have been unsuccessful. With some luck and discernment, it may provide lessons about how their approach should be refined as they move forward. The former process is unlikely to be sustainable, especially as it apparently involved an increased series of cuts.