Kindergarten Art As Social Practice

by:

Joe Patti

You may have heard a short piece on NPR this past week about Peptoc, a hotline where you can hear encouraging words from kindergartners.

 

Call a new hotline, and you’ll get just that — encouraging words from a resilient group of kindergartners.

Kids’ voices will prompt you with a menu of options:

If you’re feeling mad, frustrated or nervous, press 1. If you need words of encouragement and life advice, press 2. If you need a pep talk from kindergartners, press 3. If you need to hear kids laughing with delight, press 4. For encouragement in Spanish, press 5.

[…]

It was put together with the help of teachers Jessica Martin and Asherah Weiss. Martin, who teaches the arts program at the school, says she was inspired by her students’ positive attitudes, despite all they’ve been through — the pandemic, wildfires in the region and just the everyday challenges of being a kid.

Apparently within two days of getting the hotline operational, they were getting around 700 callers an hour.

I became aware of the story on Twitter and what caught my eye and made me follow the link was the statement that the hotline came out of a discussion with the kids about art as social practice. While that is probably not the terminology they used with the kindergartners, it stood out as an example of how it is never too early to start teach kids that artistic practice has a role in our lives other than being viewed as frivolous entertainment.

The pictures accompanying the NPR story show kids putting up posters they made promoting the hotline and delivering some of the same messaging as is found on their hotline.

The concept that you are able to contribute to the greater joy of society as a 5-6 year old has the potential for leaving a long lasting impression on these kids which will shape how they live their lives. In five or six years if these kids are told thousands of people have been calling every day to hear them laugh for half their life, that can really be meaningful.

And of course, if the hotline has helped relieve the stress of millions of adults, that has been a pretty great outcome as well.

Don’t Know If I Am Auditioning, But I Am Having Fun

by:

Joe Patti

You may have seen the story on American Theatre about the slew of people who took to TikTok to “audition” for St. Louis theatre, The Muny’s production of Legally Blonde.  I use the quote marks because according to the article, the audition process involved uploading a video to YouTube or Google Drive and providing a link to The Muny by February 1.  The appearance of videos on TikTok exploded the weekend of February 3-4 and participants seemed more motivated by the desire to express themselves than win a place on the cast.

Yet, as usual on TikTok and beyond, there has been some confusion over what exactly this phenomenon is. Is this a TikTok trend or an actual audition? Several TikTokers posted videos saying that they weren’t sure if they were just participating in a TikTok trend or actually auditioning for the Muny.

Absurd as this may sound to a casual onlooker, this absurdity aligns with TikTok’s messy culture. That many of Legally Blonde dance call videos are self-deprecating adds to the Gen Z aesthetic, which continues to set the tone on the app. Many of these dancers know they aren’t going to book it; they know they’re unlikely to see their name in lights. So what do they do? They ham it up, finding the humor in the fast-paced dance.

While The Muny wasn’t using TikTok as part of the audition process, they did have 1,400 people submit through their official video submission auditioning process. This approach might go a long way toward achieving equity and representation goals for many theaters. Having all these TikTok videos may also increase interest, awareness, and perceptions of theater’s accessibility among more people.

As the American Theatre article notes, a lot of people do post their auditions to TikTok in an attempt to generate enough buzz to gain a higher level of consideration, number of followers on social media has been a consideration in the audition process for years in some places, or to simply garner fame independent of a formal production.

However, the article also addresses the mixed feelings that can arise. While productions are happy to get viral attention, there are some other considerations:

Of course, posting dance call self-tapes on TikTok raises some ethical concerns, particularly as it relates to dance copyright, which mirrors larger conversations about TikTok and dance credit. The issue of credit and payment is definitely something that choreographer William Carlos Angulo had on his mind.

“The Stage Directors and Choreographers Society is my union, and they are responsible for protecting the work I do on plays and musicals,” Angulo said. “However, because their jurisdiction covers productions only, I am left to sift through the legal implications of ‘going viral on TikTok’ completely by myself. Because I have spent my entire choreography career being protected by my union, it never occurred to me to copyright my work until now.” Angulo has only just begun the long process of copyrighting the dance call audition.

Despite these muddy waters, Angulo recognizes the “powerful culture-making” that takes place on the platform. “Learning dances in my living room by playing and rewinding tapes of old MGM musicals and awards show performances brought me a lot of joy as a child,” recalled Angulo. “Seeing that reflected back to me through the thousands of videos of young people doing my choreography in their living rooms has brought me a new kind of joy that I cannot describe.”

Once You Have Found Her, Never Let Her Go

by:

Joe Patti

A couple weeks ago violinist Holly Mulcahy made a Facebook post about giving the manager at the Wichita, KS airport Enterprise counter her card which had a BOGO ticket offer printed on the back.

Organizations often have the idea of printing off promotional/discount materials and having performers and other members of the artistic staff distribute them in the hopes of attracting new audiences. But it occurred to me that these efforts aren’t really worthwhile unless there is a strong commitment from performers and staff to distribute these materials outside of their social circle and act as an ambassador for your organizational brand.

My impression is that Holly is largely in the drivers seat on this and tells the organizations with which she works what she is interested in doing and what materials would be helpful in making that happen. I still remember a post she made years ago about a little social meet-up she had a hand in organizing at a restaurant in Chattanooga that had great cinnamon buns. There is part of me that still wants to eat those cinnamon buns.

I think there is a case to be made for a bottom up approach to audience cultivation where the artists or general staff mention the type of things they would be invested in doing and working to get materials, spaces and other resources to make it happen versus administrators deciding on a new initiative and asking staff to participate.

Not every idea is going to be great, no matter where it comes from. Holly makes it look easy because she has been thinking about the audience experience every day, all the time, for years and has sorted through many ideas. When she promises some enchanted evening, she is invested in making it happen and probably had conversations with people about experiences with ticketing, parking, dining, etc,. with the goal of improving them.

It may take years of just talking about an organizational commitment to a better audience experience and enacting changes in other areas before good ideas and investment manifest.  The adage about change starting from within first is probably really applicable to audience development. You need to do cultivation work with staff before you can really be successful at audience cultivation.  The BOGO coupon comes toward the end as one tool in your process rather than defining the audience cultivation effort.

 

Coming To A PBS Station Near You…

by:

Joe Patti

I didn’t realize I missed posting yesterday until early this morning. Right now my team and I are really busy preparing for a concert which is being taped for PBS.  This show, A Night of Georgia Music, features violinist Robert McDuffie; Chuck Leavell (Allman Brothers, Rolling Stones) and Mike Mills (R.E.M) backed by an orchestra  from a conservatory bearing McDuffie’s name. They had performed the show in other places and had their plans to do it here in Macon curtailed by Covid.  Somewhat fortunately, that delay provided additional time to arrange for the taping.

Let me tell you, the process of getting this produced is far more complicated than you might imagine. The securing the rights for the songs being performed alone is mind boggling. The person handling the clearances does it for a living and even she had a hard time determining if what rights applications might be necessary for all the nuanced forms the concert might manifest. There is obviously broadcast rights for PBS stations. There was also the question of whether DVDs and other types of recordings might be issued and what format they might take. Would the concert be streamed by stations? Would recordings be offered as premiums for pledging or used during a pledge drive? There was even a question of non-mechanical royalties if the cameras caught a clear shot of the sheet music being used.

While shuffling of VIP seating, (I don’t know how many times I have reassigned the same blocks of tickets to different people), special meet and greets, and navigating audiences around cameras and recording equipment is definitely going to be a challenge, these are familiar activities. We are somewhat relieved that we are only responsible for handling that piece of the puzzle.

Even though it has been a tight squeeze to pull it off, the fact that our historic venue would appear on television provided a little leverage in getting some repairs made. So there has already been a little bit of a benefit from the event.

I will let folks know how things turn out and when to start looking for the concert on your local PBS affiliate. I am sure it will be awhile before it does.

If you are interested in learning more, there was a radio interview with the three principal performers that just came out.