Star Employees Don’t Automatically Become Star Managers

by:

Joe Patti

Last month in Harvard Business Review, Jack Zenger and Joseph Folkman wrote about how the most productive employees don’t make the best managers.

Of the seven qualities they had listed in a previous article as being important for a top producer, only one, collaboration, overlapped with the qualities found in good managers.  They note that most of the seven qualities of a top producer are focused on individual effectiveness whereas a manager needs to be outwardly focused.

The top qualities they list for good managers (the article expounds on each in more detail) are,

  • Being open to feedback and personal change. ..
  • Supporting others’ development. ..
  • Being open to innovation. …
  • Communicating well. …
  • Having good interpersonal skills…
  • Supporting organizational changes…

When we further analyzed our data, we found that many of the most productive individuals were significantly less effective on these skills. Let’s be clear, these were not negatively correlated with productivity; they just didn’t go hand in hand with being highly productive. Some highly productive individuals possessed these traits and behaviors, and having these traits didn’t diminish their productivity.

But this helps explain why some highly productive people go on to be very successful managers and why others don’t. While the best leaders are highly productive people, the most highly productive people don’t always gravitate toward leading others.

All this is important to know because often people who are most productive are promoted to managerial positions on the belief the person can bring out the same productivity in others. But they don’t always do well in that role because it requires a different skillset to achieve success.

Instead of promoting an effective producer and hoping they will learn managerial skills, Zenger and Folkman suggest cultivating those skills while people are still an individual contributor. They say like anything, developing good managerial qualities takes time and businesses often expect good results pretty quickly after a promotion. They note that organizations which are good at identifying and promoting successful managers have often been providing training and opportunities over time.

New managers tend to be overwhelmed with their new responsibilities and often rely on the skills that made them successful individual contributors, rather than the skills needed to manage others. The time to help high-potential individuals develop these skills is before you promote them, not after.

All of this is obviously good advice for non-profit arts organizations. Except that it can be easy to fall into thinking that with so much turnover due to low wages and long working hours, the work you do developing an employee’s skills is just going to benefit another business.

While this may be true in the short term, I submit it is worth considering that the lack of internal training and cultivation may be partially contributing to the perceived dearth of quality candidates to succeed executive leadership. If employees don’t feel there the organization is interested in them assuming a greater role, that is one more incentive to leave.

It may be the result of the small sample size available to me or a trending bias of boards of directors doing the hiring, but over the last few years it has seemed that executive positions of many arts non-profits are being assumed by people with backgrounds in health care or corporate world. This seems to especially be the case with arts organizations of significance like arts councils in mid to large cities or serving well-populated regions.

It has left me wondering if this is the result of a lack of qualified candidates from arts disciplines, or as I suggest, a bias of those doing the hiring.

Cultural Revival Starts At Home

by:

Joe Patti

I just rediscovered a CityLab story I bookmarked last September discussing how a woman’s effort to revitalize culture and creativity in York, PA started in her apartment.

Bored with the city’s limited cultural offerings, Dwyer and her roommates decided to create their own homegrown events—a series of monthly arts shows in her living room…

The shows were modest affairs. “We would put art on the walls, move the furniture out of our living room. We made sure everyone’s bedroom was clean,” she says. “It was like a meltdown every month preparing for it.”

Soon, the shows started to draw hundreds of people through an evening. That attracted the attention of Dwyer’s landlord, Josh Hankey.

While some landlords might see large impromptu gatherings as something to stop, Hankey saw a business opportunity. “I knew that art could create an attraction,” he says. “I knew it could change the perception of a neighborhood, and I was going to help them whatever way I could.”

This was somewhat timely for me. I had attended a session hosted by my buddies, the Creative Cult where they asked everyone to write down what assets they might bring to revitalizing the creative environment in town. I wrote “my front lawn.”

I was partially inspired by the PorchRockr festival and Porchfests going on around the country. In many places people host music concerts on their front porches and attendees wander through the neighborhood taking it all in.

I am not sure my neighborhood is the best for a concert series, but I was intrigued by the idea of hosting a conversation or speakers series in the shade of my lawn.

The directors of my local art museum are already doing something along these lines. They live in a building across the street from the museum and invite everyone who attends an opening at the museum to walk across the street for an “after party.” This usually happens around 3 pm on a weekend so it is pretty accessible to all. Between passing through their studio spaces on the first floor and the ever growing and changing collection of art in the living space on the second floor, there is a lot for people to see and talk about.

Over the last few years that I have attended the “after party” events, the demographics of those at the party have really diversified in terms of an increase in first-timers and those who wouldn’t be considered museum insiders.

If you are finding people balk when you throw open the doors to your organization and invite them in, maybe the answer can be found in throwing open the doors to your home.

Politicians know the power of retail politics where they meet people one on one at small gatherings. Living room meetings are the hallmark of politicking in New Hampshire.

A similar approach may be useful to breaking down barriers for some people in a community.

The Only Bank Where The Assets Appreciate In Value Upon Withdrawl

by:

Joe Patti

Barry Hessenius proved that we often don’t think of the most obvious things in a post he made last weekend encouraging people to create Story Banks to support your advocacy work.

Rather than having to identify an appropriate story every time we might have use for one, a Story Bank is a readily available, ongoing catalog of those stories, which can be used for a myriad of purposes.

[…]

Those can chronicle personal impact and value, can preserve the organization’s history and legacy, and can categorize beat practices and past mistakes.  While data and evidence based decision making is essential, stories can give data and evidence meaning, and enhance how we use data and evidence to make smart decisions.  It is our stories, particularly of impact and value, that support the argument of the preference for the intrinsic value of the arts.

I collect social media posts, positive comments, anecdotes, letters, etc into a file on an on going basis to support final grant reports. I don’t want to reach the end of a grant period and be scrambling to gather the materials. However, it never occurred to me to make those files available board and staff members in support of formal and informal advocacy and solicitation efforts.

But rather than waiting on someone to say or write something nice, Hessenius suggests a more active approach. He encourage organizations to survey their staff and board for stories about how the organization or the arts in general have impacted lives (including their own–not just what they might have heard from others). Then turn to donors, supporters and volunteers for their stories and then finally audiences.

Hessenius admonishes readers not to forget to include kids since their stories can be most poignant.

He points to a toolkit FamiliesUSA has assembled about creating and maintain a Story Bank as a resource.

Google Adword Grants – Use ‘Em Well Or Lose ‘Em

by:

Joe Patti

Yesterday, Non Profit Quarterly had an article mentioning that a goodly number of non-profit organizations had their $10,000 Adwords Grants shutdown by Google for not meeting standards that were rolled out in January.  Drew McManus warned this was a possibility back in January in an ArtsHacker post.

If you have an Adwords grant from Google, you may want to check on your status. NPQ warns that if your account gets suspended, Google has additional criteria for getting it restored.

A lot of the criteria seem aimed at making sure the non-profit organization is actively trying to make effective use of the grant. The click through rate on your ads has to be above 5%. You can’t just use one keyword and the keywords need to be associated with your mission. Your geographic target needs to reflect the communities you serve.

Not mentioned in the ArtsHacker post and associated articles, but appearing in the NPQ piece is that Google is apparently verifying that the links in Adwords are going to websites owned by the grantee. So if you use a third party site to provide ticketing or process donations, you need to be very careful. It does appear that you can get the use of those sites cleared by Google.

Additionally, your website should be entirely dedicated to your non-profit purpose.

Owned and operated website

Your organization must own the domain that users land on when they click your ad.

High-quality website

Your website must function well and not contain broken links.
Your site must have a robust and clear description of your organization and mission. Each web page must have sufficient information for visitors to understand your organization’s purpose.
Your ads, keywords, and website may not make claims that promise results after a consultation, service, or purchase. Claims on your website must cite verifiable references to provide transparency to users.

Commercial activity

Commercial activity must not be the main purpose of your website. This includes sales of products and services, consultations, lead generation, and providing referrals.

[…]

Another noteworthy change is that grantees can only direct paid search users to approved domains, so be careful when using donation sites or landing pages that are located on related subdomains before receiving approval.

If any of this makes you concerned, take a look at the NPQ article and revisit the terms and conditions of your Adwords account.