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I Got A Good Seat Inside the Arts

December 13, 2007

by:

Joe Patti

Observant folks and readers of the Adaptistration blog will have noted that I have joined with Drew McManus and his Merry Band over at InsidetheArts.com. Unlike the existing blogs associated with Inside the Arts which are hosted under Drew’s Typepad account, I am still solely in control of what appears here.

So don’t blame Drew for any strangeness found on Butts in the Seats like the Tag Cloud on the left which won’t turn into a weighted cloud no matter how many code changes I have made in Movable Type. Unfortunately, Drew can’t help because he just clicks a few boxes in Typepad and what he wants to happen magically appears. Movable Type is made by the same company but requires changes by hand. Something I am usually quite adept at. I am thinking I should have switched to TypePad when I upgraded my software.

Anyhow, I am happy to have joined up on Inside the Arts. I have been corresponding with Drew for a few years now and even contributed to his Take A Friend to the Orchestra project a couple times. I am very excited by the way he thinks and his vision for Inside the Arts.

I have also corresponded with Sticks and Drones contributor Ron Spigelman who has had his students at Drury University read Butts in the Seats as part of the class he teaches. How can I not want to be associated with someone with such obvious wisdom and taste?

And Ron’s partner in crime, Bill Eddins has had people complain that he wiggles his bum too much while conducting. How could I not want to be associated with a person who brings so much energy and enthusiasm to orchestra music.

As for the Arts Addict, Jason Heath– he drive a fire breathing Saturn. I am pretty sure a guy that tough can take me so I am not going to say anything that might offend.

Anyhow, I look forward to my association with these folks and those slated to join. I anticipate there will be some cross blog conversations because there are things I am curious about regarding the artistic and educational circles these guys travel in. I figure many of our readers probably are too.

So stay tuned and see what develops!

General Musings

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Feng Shui Your Practices

December 12, 2007

by:

Joe Patti

Since things are quieting down around the theatre this week (we only have a pre-school Christmas show, college winter graduation, Nutcracker brush up rehearsal and performances). I have been trying to dispose of obsolete equipment from around the office and such.

One of the things it is difficult to do around a theatre is get rid of stuff. The technical director here is notorious for holding on to things. In one respect this is good because so much is recycled, we don’t need to purchase new materials all the time. Saving money is good.

On the other hand, there are items we have had for 25 years and haven’t used and probably will never use again. We have tried to get rid of them but he insists we keep them against a theoretical use we may have in the future. This is preventing us from freeing up some much needed storage space and actually endangering other objects given that many of the old pieces are termite infested. We are able to toss some things out while he is on vacation (parting is less painful out of sight) or when they crumble under his touch due to the aforementioned termites.

Given that he is the one that has to work around the lack of storage, the situation is really more a bother for him than for me. I merely look around the shop and sigh about all the room we would have if shelves and the area under the pit were cleaned out.

In some respects, I am as bad as he only on a much smaller scale. We got brand new shiny ticket printers this summer but I just packed away the old one “just in case” even though it won’t work well at all with our new ticketing software. If the new printer had a problem, it would be a better use of our time to hand write all our tickets rather than attempt to configure the software to the old printer.

I am sure these type of practices are a metaphor for theatre as an industry as a whole. Resistance to tossing out barely functional equipment for fear we may one day need it probably equates to holding on to old practices and programming for fear that adopting new ones might leave us with less of an audience than we are already drawing.

In fact, I am pretty sure a feng shui practitioner would say that cluttering our space with old, unused objects is anchoring us to the past and hindering the progress we could be making in our lives. Since there are some items that we use often like our platforms, those feng shui practitioners and people on those anti-clutter home improvement shows wouldn’t necessarily counsel us to toss them.

Repainting a platform to make it look better on stage is one thing, but dressing up old audience development and programming strategies is another. The platform has some functional life left to it. There is often less hope to be found in old marketing practices.

The fear of discarding something with even marginal use when you have an untried replacement–or no replacement at all, can be paralyzing. I fully acknowledged to my assistant theatre manager that I would probably toss the old ticket printer this summer but I couldn’t bring myself to part with it just right now.

General Musings, Management Philosophy, Terms and Ideas

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Sharing the Gold and Fleece

December 10, 2007

by:

Joe Patti

In years past I have written about how the members of my block blocking consortium leverage our purchasing power by proposing a tour to performers and their agents. Given the difficulty of finding workable time slots among 3-6 different organizations across the state, we often earn our discounts.

One thing I hadn’t found was a good example of producing organizations who cooperated to cut costs. Among presenters like my consortium, the questions that come up are mainly date and cost related–when are the artists available, are there openings on members’ calendars, can we afford the terms the performers seek.

Among producing organizations, there are so many more questions many potentially related to the artistic differences among the organizations- who does the casting, who designs costumes, lights, sets. Will the artistic quality and value reflect what patrons have come to expect of their local theatre. Will the other theatres have input into any of these elements? How much of the sets travel and how much is built by each organization? Given differences in stage sizes, what set pieces may be cut and still maintain the vision of the directors and designers?

How is it going to be paid for? If the theatres each normally operate under different Equity pay rates, will the actors be paid differently in each theatre?

Presenters face some of these questions on occasion, but to very limited degree compared to groups that are co-producing.

A blog entry on the McCarter Theatre website sheds some light on some of these questions. They are co-producing Argonautika with Berkeley Rep and Shakespeare Theatre Company. The show was rehearsed and first opened in San Francisco though the show was cast from auditions at all three locations. All three organizations are sharing all rehearsal costs (including the brush ups when the show moves) and presumably a portion of many of the other costs.

I liked McCarter Producing Associate, Adam Immerwahr’s reasons for partnering with other organizations.

1) it allows what would otherwise be a local production to have a much broader impact;

2) it allows an artist to continue to develop their work over time (allowing them another chance to make adjustments with each production);

3) it can be a cost-saving measure, allowing each of the theaters to share common costs (like the set, costumes, rehearsal time and casting expenses);

4) it is a way for multiple theaters to each share their expertise (new play development, mounting musicals, building big sets, etc.).

I especially appreciated the final point about shared expertise. I have been talking about cooperative efforts for a long time and while cost-savings is certainly going to be important in increasingly difficult financial times, I have always felt sharing knowledge and effort was going to prove crucial to the survival of many arts organizations because so little occurs among arts entities to begin with.

Arts in an Age of Technology, General Musings, Management Philosophy, Terms and Ideas

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Father of the Subscription Dies

December 6, 2007

by:

Joe Patti

Via Arts Addict blog comes the news that champion of the subscription ticket, Danny Newman has died.

Newman was essentially the force that promoted the idea of getting people to commit to an entire season of shows, becoming a “the saintly season subscriber” as opposed to “the slothful, fickle single-ticket buyer.” Embracing that idea helped many art organizations succeed.

Unfortunately, the day of the subscriber has waned and many arts organizations are now subject to the whims of the fickle single ticket buyer.

Back in the early 90s when I was in grad school, we were seeing the writing on the wall. In one of my classes, we were assigned to compare and contrast Newman’s Subscribe Now! with another text promoting a different theory of audience development. We essentially derided many of Newman’s suggestions as dated and having no value in the last years of the 20th century.

One of the ideas we scoffed at was his suggestion of holding subscription parties, an event similiar to Tupperware and candle parties where individuals invited friends over and encouraged them to subscribe. Damned if not two years later a theatre I was working at that had lost the confidence of the community didn’t use this very tactic to regain support. Even though subscribing was a much more deeply ingrained practice in that community than in most, the experience taught me to be a little more humble and cautious about dismissing ideas.

Even though the subscription has had diminishing value over the course of my career, I have to admire the drive and audacity of Newman in championing the concept and helping so many organizations find success through it.

Marketing/PR, State of the Arts, Terms and Ideas

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