Friday As The New Wednesday? Only On Broadway!

by:

Joe Patti

Ken Davenport at Producer’s Perspective recently reprinted a preference survey conducted by the Telecharge ticketing service. Telecharge set out to discover at what times Broadway audiences would prefer to attend shows. The results were pretty interesting. It wasn’t really surprising to me to learn that people would rather have weekend shows start at 7 pm and that people who go to matinees like to eat after the show and those who go to evening shows want to eat before. But I found it interesting that people would rather have the weekday matinee be on Friday rather than Wednesday.

This raises the question about how well do we really know our audience’s preferences. I know that some people in my audience would prefer an earlier start time on week nights. But others need the extra time to wait for the traffic to clear enough to make it over to the theatre. Still, I am sure there is a lot I don’t know about my audience preferences.

Of course, there are other matters to consider. In the case of the Broadway study, one of the biggest impediments to changing the matinee day to Friday is that bus operators and schools don’t want to have their groups in NYC on a Friday night. Davenport notes that shows that aren’t dependent on these groups for their audience base might try some experimentation. Even if you aren’t on the 8 shows a week schedule Broadway is, there are other practical concerns like not overburdening your cast and crew with back to back performances and other time related stresses to consider.

Anyway, there are some observations made toward the end of the report that may just be interesting for their own sake, but could also drive some conversations in your offices.

Farming The Arts

by:

Joe Patti

A couple weeks ago on the Americans for the Arts blog, Joshua Russell suggested a farm system for arts leadership similar to what professional sports teams use. I got to thinking about that concept in the context of arts organizations in general.

My first thought was that there is already a farm team feeder set up for so many segments of the performing arts, going something like: high school —>college/conservatory —> professional. Depending on the discipline, then you might get into different strata for theatre companies, symphonies, dance companies where performing with one is more prestigious than another.

Farm League Actors?
Then I started thinking about whether some sort of system like this might be possible in theatre since that is the area whose training and performance system I am most familiar. There are, in fact, a number of college/conservatory theatre training programs with very close associations to LORT theatres that provide actors, stage managers and technicians with practical experience (and the theatres with less expensive labor.) But there is a lot of room for expansion. Given a huge infusion of money and a shift in funding structures, could Broadway and the League of Resident Theatres (LORT) create a feeder system? Done right, it could shift the focus away from NYC, Los Angeles and Chicago as the ultimate career goal and strengthen theatre regionally. Of course, it would take about 25-30 years for attitudes to shift sufficiently away from the holy trinity as a career destination.

Toledo Tyrones, Guthrie Triple A Team
There is already a tacit acknowledgment of stature, but I imagine some people, as a matter of ego, and there is plenty of that in the arts, might not like to have their local theatre overtly regarded as substandard to the organizations they feed into. On the other hand, a lot of people find minor league baseball games and the parks that house them to be a lot more fun and family friendly than the majors. Presumably, there would be some sort of investment of funds and resources from up the chain to sustain the system of cultivation. That might improve quality on many fronts for the single A to triple A level theatres.

Setting Down Roots

I think it would also go a long way to solve some of the concerns Scott Walters and Tom Loughlin have about the careers theatre training programs are preparing students for if there were viable career opportunities that allowed people to maintain a long term regional residency. It might not stem the tide of too many people pursuing too few opportunities, but it might keep creative people closer to home where they could apply that skill in ways that would bolster the local economy.

The Wise Farmer Plans Long Term
Ultimately, short of an immense shift in thousands of elements, I don’t anticipate this happening any time soon. At least not on a national scale. I think a single regional theatre could make a commitment to sourcing locally. They could go to a couple of training programs and commit to employing their students with an eye to keeping them around for a long time. Every college program I have been associated with has a pretty good idea what high schools feed them. The colleges and the theatre could go to them and say they look forward to seeing their students on their stages and they hope the schools continue to maintain strong arts programs. The theatre could also go around to other theatres throughout the region looking for up and coming talent.

Then the theatre could employ their board connections directly and indirectly to create a program where artists could secure good rents and mortgages and get other incentives to stay locally. In turn some of those who are attracted/retained to the area can target the feeder schools as teachers and visiting artists to help cultivate that resource–and eventually expand to other schools.

By the way, this is partially how the whole regional theatre system was supposed to work. Instead, they turned to NYC to do most of their casting. This hypothetical theatre would be looking to lure people back or give them an incentive to never go. To some degree, it would actually be healthy for the theatre to have people go away to work with other actors and organizations and then return. While Broadway may always be the gold standard in many respects, it might be best to have people going away to work in places that served regional communities because those are the audiences the theatre wants its people to learn to serve.

Shifting The Conversation
But in terms of a national movement, I think there is a better chance of Walters and Loughlin succeeding in changing the way students are trained and the way their expectations are shaped than having most theatres change how they source their talent.

Sports and Theatre
In that context, my mind turned to a comparison of the athletics and farm system for professional sports. The systems aren’t completely analogous, but there are enough similarities to speculate a little. The problem area that Walters and Loughlin identify is the college/conservatory stage where people choose to major in theatre hoping to make a career of it.

For college sports, a lot of athletes are offered scholarships to play for the school. There is a fair amount of controversy about this because there is a lot of money invested in non-academic pursuits at educational institutions. Victories bring prestige and increased donations from alumni. There is also criticism made of the fact that these students generate a lot of money for the school, but often don’t get a good education out of the deal because of low expectations of them or even lack of time to excel in both sports and academics.

Practical Professional Expectations
But the thing is, despite all the investment into the athletic programs and the players, you pretty much know that not everyone is going to get to play professionally. There are far fewer professional teams than there are college programs that can feed them. There are 32 NFL teams and about 120 college football teams in Division I alone. There are only a select few who can successfully operate at the level required by professional sports.

You occasionally hear about athletes getting short shrift on their education or having irrational expectations of being recruited to play pro right out of high school. But how many people will complain if all of Alabama’s defensive tackles didn’t get drafted to the NFL even though the school finished first in the football standings last year?

Status Enumerated
Statistically, every defensive tackle that graduates each year may have a better chance of going pro than every acting student that graduates, but for all practical purposes, the chances are the same. So what is the difference? Why aren’t more athletes taking temporary jobs, biding their time until their opportunity comes?

Well, for one thing, I think its partially that numbers help define your place in sports. You know how fast you can run, how many times you have completed an action successfully and how many times you didn’t. Personality and passion also contribute to whether someone wants you for their team, but the statistics provide a baseline comparison between you and everyone else and you know what teams value. You may think you weren’t used to your greatest potential, but you probably have few illusions about an athletics career going forward.

What Are Ian McKellen’s Stats?
In the arts, things are much more subjective. Assessment is as much about how you have improved and demonstrated you have started to grasp concepts as it is about your overall talent. Just like there are only a few people who have the ability to hit a 90 mph fastball and solve complicated physics problems, there are only a very few with magnificent acting talent. Except that personality and good looks can be just as important at the end of the day as skill. Trying harder won’t get most of us any closer to hitting that fast ball, but with such subjectivity muddying the evaluative waters, it is easy to believe success is just a matter of patience and trying hard.

In an earlier time, I think those who instructed would have had an easier time trying to disabuse their students of this notion. Now that we can watch people try out for American Idol at the mall and make it to the final rounds based heavily on charisma inspired voting, I think it is harder to convince people that the odds are greatly against them period, much less based on lack of ability.

I Didn’t Go To Class Because I Was Practicing Being A Lizard*
One of the great similarities between theatre students and athletes in Division I colleges is that grades often suffer as a result of their pursuits. (Though there is far more pressure on instructors to grade athletes more leniently.) Because of their great emotional investment in theatre, those students often neglect to complete assignments or even attend classes in favor of theatre related activities.

A number of theatre departments threaten dire consequences for students who let this happen by commission or omission. But as I have mentioned before, I think Tom Loughlin’s idea that students need to be trained to employ their abilities more widely becomes more apt. If students are going to cut class and neglect studies to do arts related stuff, you might as well have them channeling their passion toward doing something that will develop skills with wide applications.

*I didn’t skip class, but I did spend a lot of time practicing being a lizard for my scene work in Edward Albee’s Seascape

Stuff You Can Use: Free Classes!

by:

Joe Patti

Okay, very short entry today so that no one thinks tl;dnr from just a glance.

Fractured Atlas, which is doing a pretty great job gluing the artistic world together, is offering FREE online classes which you can start, pause and continue at your leisure.

From their blog announcement making the courses free (my emphasis so nothing is overlooked.)

Currently, there are six courses (on marketing, fundraising, professional identity, social media marketing, working with agents, and getting your sh*t together) and two video workshops (on independent contractors vs. employees, and wellness programs for dancers). We will be launching four to six more courses during April and May (on audio description for performances, presentation venues, board development, fundraising letters, financial planning, and producing) and more video workshops are in the works.

You have to sign up to be a member, but the Community Membership is free and that is all you need to access the classes. You may, however, be interested in the insurance and other benefits they offer with a paid membership so it can be beneficial to look around a little.

I just signed up myself after years of reading their blog. While I am pretty sure I have my sh*t together, you just can’t pass up the opportunity to check that out. (And I strongly suspect there may be people I am going to encourage to take the class.)

When All Non-Profits Are Not Equal

by:

Joe Patti

Stuff to think about from Gene Takagi at Non-Profit Law Blog. He links to a piece on The Chronicle of Philanthropy about the increasing scrutiny on charities. (Not that there aren’t people abusing non-profit status, but shouldn’t the hammer really be coming down a little heavier on big bank misdeeds?) A symposium was conducted earlier this month “focused exactly on the issue that is first in the minds of policymakers in Washington who are interested in the tax-exempt sector: whether there is merit to a broader review and consideration of what is a charity. More specifically, should there be an effort to distinguish between types of charities?”

The piece links to articles which examine how many companies with non-profit status seem to be operating as thinly veiled for-profit businesses. In this context, most arts organizations probably wouldn’t worry because there is little chance of anyone accusing them of making massive profits. However, writing about the symposium agenda, the writer asks:

The question for tomorrow is should we move beyond just reforming certain sectors but instead look at broader changes to the subsidies for charities? For example, should there be line drawn that would allow for greater tax subsidies to charities that provide direct support to the poor? What lines should be drawn? What lines can be drawn?

Since governments often tend to think there is a binary choice for funding non-profits- your show or dying orphans, Carnegie Hall or criminals running free and houses burning down– my concern is that creating a scale for subsidies and donation exemptions will present a clear judgment about the value of organizations in the community. How will people’s perceptions change when 100% of their donation to Juvenile Diabetes is deductible, but only 80% of the donation to the opera? True, so much of it is already unspoken or written up in editorials and blog posts, but that might solidify perceptions. I would think there is a very real chance of arts organizations ending up on an uneven footing with other non-profits. It is politically much easier to advocate for better consideration of health and human services than the some times controversial arts.

There hasn’t been a follow up post on the Chronicle of Philanthropy site so I don’t know how the discussion played out. There was a mention of one of the speakers, the chief of staff for the US Senate Finance Committee mentioning that perhaps Congress should create a “for benefit” corporate status. But I haven’t seen anything much more about the meeting.

On a semi-related topic, Takagi also linked to the IRS’ new rules dealing with “Tax on Unrelated Business Income of Exempt Organizations ” Unless you have been wondering how to find these rules and enjoy reading IRS publications, this may not be of great interest to you.

He also linked to a site addressing what to do if you are a for-profit who wants to help raise money for a charity. The answer given isn’t really extensive, but it is a starting place if you are considering partnering to create one of those programs we often hear about where a “portion of the proceeds is donated to…”