Training Handbook That People Always Have On Hand

by:

Joe Patti

Ten years ago, Inc.com anointed the employee handbook for Ann Arbor, MI’s Zingerman’s Deli as the World’s Best Employee Manual.

In all likelihood they have anointed other handbooks as the “best” since then, but from the sample pages from the handbook they have on the website, you can see that the fun handbook is something an employee would pay attention to. According to the article, Zingerman employees often carry the handbook around with them.

Since then, Zingerman’s has grown to a whole “community of businesses” run by managing partners whose vision the deli’s founders have supported. One of the businesses is actually a training arm that trains employees and conducts seminars for other businesses looking to learn about their methods.

Even if you aren’t interested in the training, the sample pages provide some good examples to emulate for your own staff and volunteer manuals to help keep the training in their minds and hands.

Expanding The Company To Make It Smaller

by:

Joe Patti

About seven years ago, I wrote about a friend who incorporated the company he founded in order to gain the assistance of a board to help him expand operations, only to find that they were moving to contract the operations to a place where the organization was doing less than when he was running it alone.

Now he is mainly employed by another company altogether (happily, exercising his artistic talents) and the company he founded is largely inactive. I have a somewhat better sense now than I did when I wrote the entry what the causes of this situation were.

I wondered though if anyone else had come across a similar situation where an organization ended up worse off soon after the addition of a board. Did you have a sense of what the causes were? How can that be avoided in the future?

Before There Was Rocco..

by:

Joe Patti

…there was Anthony Radich.

Looking back at some of my old entries, I was surprised to find I had forgotten that five years before Rocco Landesman uttered his infamous blasphemy/straight talk about there being too much art, Western Arts Federation Executive Director, Anthony Radich had suggested killing off arts organizations.

So let’s euthanize some arts organizations. Let’s pull some of the nonprofit arts programming off the arts-production line and free up funding and talent for reallocation to stronger efforts–especially to new efforts tilted toward engaging the public. Let’s return to the concept of offering seed money for organizations that, over a period of years, need to attract enough of an audience and develop enough of a stable financial base to survive and not structure them to live eternally on the dole. Let’s find a way to extinguish those very large groups that are out of audience-building momentum and running on inertia. Instead of locking arts funders into a cycle of limited choices, let’s free up some venture capital for new arts efforts that share the arts in new ways with the public.

I guess everybody takes note of the director of the National Endowment for the Arts, but forgets about what the head of an equally important regional arts service organization says.

As with Rocco, the issue is much more nuanced than at first glance. I wrote about it and there was some good discussion on Andrew Taylor’s blog at the time.

Putting Your Best (And Only Face) Forward

by:

Joe Patti

Between a post Trevor O’Donnell recently wrote on bad press release practices and someone emailing me a press release where they spent two sentences explaining in the email that the price on the attached press release was wrong–instead of just changing the press release, I figured I had the moral duty to revisit a great post I wrote on a number of years ago.

Matthew Stibbe offered tips on writing “Press releases for human beings” He provides some very simple guidelines for writing press releases. Check the related links at the bottom of the post for some other good posts on the subject.

However, as I did when I first wrote the post, I wanted to point out Stibbe’s very valuable advice for clearing the previous version histories from your documents before sending it–or just creating a PDF.

Often what has been deleted from a press release is far more informative to journalists than what was actually sent. By viewing the deleted content, journalists can glean insight into a far more interesting story than the one you are willing to tell.