If They Can’t Come To The Museum, Should The Museum Go To Them?

by:

Joe Patti

Back in 2006 I wrote on an NPR story that is probably even more relevant now than then.

The story centered around the Museum of Online Museums, a curated list of museums of all sorts around the world that had online presences. As I noted, the philosophy behind it is

The guys who run MoOM absolutely believe that seeing art in a physical museum is often a necessity and can be a transforming experience. But they also believe there are a lot of interesting collections of material out there that people should see, but that they wouldn’t necessarily ever want to drive to. They also point out that one would never have the time to visit all the bricks and mortar museums out there either so having the art online provides welcome and needed access.

Since the site has a mix of well known museums alongside ones that were curated by amateurs, the story raised the question about who is qualified to call themselves a museum and what actually constitutes qualifications.

My blog and others have countless examples of how being well trained doesn’t necessarily ensure the production of a quality product. I think the same could reasonably be said of a curator at a prestigious bricks and mortar institution. The inclusion in the story of a professor of Native American Indian studies saying that mainstream museums haven’t done a good job representing Native American cultural groups futher clouds the concept of who is qualified to assemble a collection. (Additionally, the professor is quoted as saying most tribal groups resist the term museum in favor of cultural center because it connotes something that is old and dull.)

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Is the collection of magazine covers featuring the US Flag from one month 1942 more valid than the site featuring steel and coal magazine ads from all of 1966 simply because the former is on the Smithsonian site?

The same questions have been applied to who gets to call themselves artists/musicians/actors as well as what constitutes a legitimate theatre/opera/orchestra/dance company and who are just dabblers.

The answers have become more difficult to arrive at with the proliferation of so many channels of dissemination. You don’t necessarily need to have performed in an established location or be represented by a music label to be a successful and recognized music artist, for example.

Can Renting Culture Suffice?

by:

Joe Patti

I am beginning the process of moving to assume a new job in Ohio. If you are reading this, either my computer is packed and on its way to a new home or I am.

Fear not devoted readers, I have prepared a number of entries to hold you over until my computer, internet access and myself shall join up again.

Back in 2006 I cited an article Bill Ivey and Steven Tepper wrote on the growing cultural divide. (No subscription needed for the link in this post).

They discussed the emergence and impact of Pro-Ams, Professional Amateurs, a term that was fairly new back then. There is a lot to consider about what they have to say seven years later. At the time, they felt there will be a cultural divide between those who had the time and resources to navigate their choices and involve themselves in pro-am pursuits and those who didn’t.

I have to ponder more if the signs indicate things are moving in the direction they warn against or not.

What did catch my eye upon review this time around is their suggestion that we are moving toward renting culture rather than owning it.

“A few decades ago, cultural consumption required a small number of pieces of equipment – a television set and antenna, an AM/FM radio, and a record turntable. Now cable television, high-speed Internet connections, DVD-rental services, satellite radio, and streaming-audio services all require hefty monthly fees. Even consumption that feels like a purchase, like an iTune download, is often really a rental…”

This lack of ownership has been reinforced even since then by incidents where Amazon removed and changed content that people had purchased.

I wonder does this work to the benefit of live performance if music, books and videos become viewed as more ephemeral? Does the value of engaging in ephemeral experiences rise?

Or does it give rise to a notion that it is all disposable, not worth valuing and preserving since you can’t own it but can conveniently request access on demand?

It could conceivably lead to both.

Ben Franklin, Father of Matching Grants

by:

Joe Patti

April 17 is the anniversary of Benjamin Franklin’s death. I thought it appropriate then to link back to a post I did titled St. Benjamin, about a man who was in many respects ahead of his time, including in relation to non-profits.

Franklin had the idea for matching grants 200 years before the Ford Foundation did. Back in 1751, he convinced the Pennsylvania Assembly to give $2,000 toward a hospital if $2,000 could be raised privately.

At the time, the idea was consider controversial, even Franklin was a little uneasy about his idea. As I wrote:

Well for one, political opponents felt the move was too conniving. I suppose it was because they didn’t believe he could raise the money and had tricked the Assembly. Franklin noted that knowing that their money would essentially doubled, they gave more.

Franklin himself referred to his innovative idea as a political maneuver so he might have felt a little uneasy about it himself. The success of his plan eased any troubled thoughts he might have had. “…after thinking about it I more easily excused myself for having made use of cunning.”

If You Love Your Brand, Set It Free

by:

Joe Patti

Last week I reflected on Adam Thurman’s recent post about wrestling corporation WWE reinventing itself three times to adapt to changing audiences.

He followed up with a post about how the visible manifestation of rebranding has to reflect an internalized change that has already started within the company, or else the rebranding fails.

He suggests organizations commit to rebranding themselves every 7 years or so.

His post reminded me that Japanese anime series change their opening sequence and music every time the season changes, which can happen multiple times a year. As an example, here is the opening of D.Grayman season 1 versus season 3.

There is continuity of characters and basic artistic look to let fans identify their favorite anime series when a new season comes out. However, other than the Drew Carey Show whose changes in opening sequences didn’t necessarily synch up with changes in seasons, I can’t think of too many American shows that make a regular change. (Granted, apples to oranges comparison.)

In any case, while most arts organizations may put out a different brochure every season, they may not change the look of their website as regularly. That might be something to consider, especially if you can feature the work of a local visual artist to draw attention to them as a resource.

It could be especially effective to change the header of a monthly newsletter since that can take less effort than revamping an entire website. Doing A/B testing with different art can help identify an effective look and identity for the organization.

You can probably get a high open rate on your emails if you tell people you want their feedback. This month half are getting one piece of art and the other half another, next month the art with switch for both groups. That way people not only are engaged by the request for feedback, but there is a sense of competition with another group about who got to see the better artwork first.