Hero To The World, Ho-hum At Home

by:

Joe Patti

I have mentioned a couple times how Jamie Bennett addressed a belief in a TEDx talk that art is what other people do in other places.  I wonder if there might be a little “familiarity breeds contempt” or “no prophet is accepted in his own country” bias operating there.

A year ago, Colleen Dilenschneider made a post talking about how local audiences seem to appreciate their hometown cultural organizations least.

Local audiences believe that the value of the visitor experience is less worthy of the organization’s admission cost than non-local visitors to the same institution. On average, people living within 25 miles of the organization (or, locals) indicate value for cost perceptions that are 14% lower than those of regional visitors!

But so many organizations offer discounts for locals. Are these folks even paying full admission? No. On average, the locals in this data reported paying 20% less than regional visitors – and they still report that the value wasn’t as worthy of the cost as non-local audiences paying full admission!

Okay. But local audiences are probably more satisfied with their experience, right? After all, the organization is right there strengthening the reputation of their own city, and, again, many are getting in at a reduced cost.

Nope again. Take a look at the data cut for overall satisfaction in regard to distance traveled. Locals report satisfaction levels that are 11% lower than regional visitors who had the same visitor experience.

Believe it or not, she says this bias exists even in places like New York City which means maybe the Metropolitan Museum of Art should rethink their plan to offer free admission only to NYC residents. People in the rest of the state, country and world are going to appreciate the experience much more than they do.

Instead of devaluing yourself by offering price discounts, she suggests promotional strategies and special events or perks that add value to the experience of local audiences.

Dilenschneider suggests that these findings may make the leaders of cultural organizations angry, especially those that pride themselves in serving their local community.  I confess I had that same initial reaction, partially on behalf of many of the other cultural organizations in my area. She says this anger is good because it can impel you to action.

I got that when one receives solicited or unsolicited feedback from participants, they might do well to examine the feedback to get a sense of what sort of value added experiences or perks the organization could offer.

The opportunity may not be directly obvious from the answers people give, but after observing some trends and subtext, could result in something that resonates with the community like barbecue or chili cook-offs. This event may or may not have a specific hook related to the organization. (Re-create a painting using barbecue foods at a museum event?)

Whose Theater Is It Anyway?

by:

Joe Patti

I have written about stakeholder revolts where people in the community force non-profit boards to reconstitute themselves, usually in reaction to a planned closing of the organization.   In other places, board are revising their membership in order to better embrace their governance role and diversifying to better reflect community demographics.

It isn’t often that you hear the staff of an organization demand that the board resign and reform. Howard Sherman related the contentious and confusing situation at Theatre Puget Sound in a recent post on the Arts Integrity Initiative.  The theatre staff made an “either you go, or we do” ultimatum in a no-confidence letter to the board.

Unfortunately, this drama is playing out in a very public way according to Sherman because the executive director,

….sent the request for the board’s resignation to a wide cross section of the Seattle community, including the media, leaders of other arts organizations, community philanthropists and more, and even included a pair of internal e-mails by the board.

I second Sherman’s suggestion that the situation isn’t well served by rehashing all the gory details.

…The Stranger is on the case for those who want more information, and for future study by arts management educators and students. However, the bird’s eye view of the contretemps should serve as a reminder for boards and executive and senior leadership of arts organizations to examine their practices and policies, because while the situation is rare, it demonstrates how a rapid cascade of events can put an arts organization at risk.

Given the context of recent stakeholder revolts and other actions, this situation does bear watching for glimpses of larger trends that may be emerging in the non-profit world that may impact the arts.

The very question of who owns a non-profit organization is clear in theory, but muddied by practice. Especially when the founder is closely involved and identified with the organization. (which, to be clear, is not the case here.)

This episode could prove to be a challenge to the concept of organizational ownership depending on how it develops. Many of the deadlines the involved parties set expire at the end of this week, May 5-7, if you want to monitor things as they occur.

Though given the heated passions involved, it may be better to wait and revisit things later, allowing time to provide some insulation.

If Everybody Sings, We Can’t Be The Best

by:

Joe Patti

In a recent article on Salon, music professor Steven Demorest, talks about the way music education in schools can create anxiety in people about singing.

He cites a scene from the Oscar winning Hungarian movie Sing where a child is told to mouth the words in choir class.

The movie goes on to reveal that Zsófi isn’t the only choir member who has been given these hurtful instructions. The choir teacher’s defense is, “If everybody sings we can’t be the best.”

I have been a professor of music education for the past 28 years, and I wish I could say that the story of a music teacher asking a student not to sing is unusual. Unfortunately, I have heard the story many times.

The article goes on to talk about the negative associations that have become attached to singing and other forms of self expression.

But I also took a look at a study conducted at the University of Calgary that he linked to. The study, which looked at the cultural influences on non-participation in singing, only had 12 participants so we can’t really draw broad conclusions from it.

However, the group met eight times over the course of five months so the researchers had some time to get the subjects to open up about the experiences which lead them to believe they had no singing ability. The ways their anxiety about singing manifested itself was interesting.

For example:

Cathie was so aware that she needed to reach a certain cultural standard to sing that even though she would sing privately in her car, she would place her cellular headset over her ear when singing. This way it would look to the other drivers like she was simply talking on the phone when she was actually singing. She was so conscious of her singing that even to a stranger in the car next to her, she had to send a culturally appropriate message.

What was fascinating was that even with their anxieties about singing, (and in one person’s case it was based in defiance of his mother), they hoped the research process would help them improve their skills.

When they did sing during the sessions, not only were they seeking a certain standard, but they were also expecting progress towards that goal with every session. This expectation of improvement is the second cultural assumption that the participants brought to the sessions. There was an underlying expectation that each individual would improve his/her musical skill during our time together. As the researcher, I had not articulated such expectations, but had inadvertently perpetuated such a view by continually adding on new musical concepts at each session. The desire to improve, eliminate mistakes, and reach perfection was strong in the participants.

Unfortunately, for some of the participants, this added to their anxiety. Some thought that the researchers would be displeased if their singing didn’t improve by the end of the study.

There was something of a suggestion that since singing and dancing are things we naturally do as children before we are taught to censor ourselves, we may have an innate desire to sing that never goes away. In that sense, the study participants were yearning to unlock their ability to a socially acceptable level.

There certainly seems to be a cultural component to this anxiety. The study authors note that in Canada, the media rarely presents images common citizens singing, perpetuating the idea that only trained professionals should be engaged in public singing.

One of the study subjects was from Guatemala where she said music is shared between generations and everyone sings throughout the day, regardless of their ability, even if it is only humming along.

I asked her if she thought she would be a non-singer if her family had remained in this Latin American culture. She laughed and said:

No. Because there is so much, you don’t even call it music performance. It is part of the culture. Everyone sings or plays something and you practice outside. You have people dancing and playing outside. They haven’t yet isolated the performer from day to day life …Even going to a concert, it doesn’t feel the same way as here. There isn’t a gap like the performer, the sole proprietor of the music and we can’t do it. It is just like someone is showing us something, sharing something that they can do and is really good. You can take part and enjoy. Rather than a showing.

Quite a bit there to think about. Where we are now may not all be entirely attributable to the oft mentioned impact of Wagner turning down the lights and expecting everyone to sit quietly and watch.

The authors of the study suggest the fact that both Roman Catholic and Protestant denominations reserved singing as something that should only be done in religious settings and only by a specific set of highly trained people might have also had an influence. Whether this is accurate or not, it is probably just as valid a theory as putting the blame squarely on Wagner’s shoulders.

I mean, there is evidence that parents in King Arthur’s time were dissuading their kids from singing.

So I Joined A Cult

by:

Joe Patti

Do you have a few moments so I can share some information about a cult I joined?

No, wait, wait, before you run away. This is not that type of cult. In fact, this cult demands much less in the way of slavish devotion than most arts people willingly surrender to the groups they work with.

This cult emerged from the process we all idealize when we envision the result of arts education. You can read the origin story on their website, but I wanted to give my take on it.

Four guys took a class on the creative process and were so inspired by the teacher, they looked for a way to extend what they learned after the class ended. They started rooming together. They had a couple art shows of their own and entered those sponsored by others. They started a lifestyle clothing line called C*MAR which stood for Creative Minds Are Rare.

I liked their ambition and energy so at a point between their first and second art show, I approached them about helping to launch and promote a semi-annual “After Dark” art event to showcase the talent of the visual artists in the community.

Then they started a cult.

The Creative Cult to be exact. They decided they wanted to teach others the creative process. On a monthly basis, they began holding hourly events in different places around town getting the 40-50 attendees to engage in and talk about the creative process.

I have mentioned some of these events before. There are images from each of the events on their website. Don’t feel obligated to look too closely for me.

As with all cults, there was an obligatory bloody sacrifice. In this case, the guys killed off their identity as C*MAR. They realized the activities of the creative cult and their ambitions for it had eclipsed that of the lifestyle clothing company.

Also, after some conversations, they realized the name Creative Minds Are Rare is entirely contrary to their heartfelt mission, “We teach people our creative process, so that artists and ‘non-artists’ alike may develop their own.”

Now they are in talks to start Creative Cult chapters in other places. I tell them that at this point in their development, any self-respecting cult would have robes and kool-aid, but to no avail. There was a cult meeting in a candle-lit damp basement so I can hope.

I often talk about the movement to Build Public Will For Arts and Culture (so much so, you probably assumed that was the cult I joined). I really see these guys achieving this naturally by instinct whereas so many other arts entities will have to work to shift their approaches and mindset.

Which is not to say the organizers don’t work hard putting these events together and trying to learn more about the creative process. I send them literature that impresses me and they send some back. I know a couple of them are in the daily habit of creating for a few hours every morning outside of their regular work. They show up at poetry readings around town to get feedback.

My organization partnered with two other organizations to conduct an “arts listening tour” in the community and at least one of the cult organizers was at every session taking notes about people’s perceptions of the arts and culture opportunities in the area. They are committed to always doing a better job.

Yesterday I wrote about how it would be a mistake for other classical musicians to try to emulate pianist Alpin Hong’s personality in order to connect with audiences. I would say the same thing about the “inner circle” of the cult.

As young guys, they have a certain cachet with exactly the target demographic most arts organizations want to reach. It would be a disaster of comedic proportions if most of the established arts organizations in the area tried to adopt their approach. However, I think we all ultimately benefit from the work they do because it potentially opens people up to the idea of participating in other activities in town.

In turn, I have been talking them up in the circles in which I travel on the local, state, regional and national level. While we can’t replicate the exact dynamics of the Creative Cult’s relationship with each other, it is still a good example of the type of things that can be done.