Musings on practical solutions for Arts Management
NewsRoom Contact Us

Tonight We Have Paired The Seared Scallops With Wine And An Aria

by:

Joe Patti

Back in May, American Theatre had an article about audience building efforts Opera Theatre St. Louis (OTSL) undertook with funding from the Wallace Foundation.  In my experience, there is always something to learn from these projects funded by the Wallace Foundation, especially since the case study reports tend to be honest about what things didn’t go well. So it is worth the time to read this short article.

One of OTSL’s efforts that drew my attention was their Opera Tastings project where they would pair tastings of food and wine with short opera performances. What I really appreciated about their effort here was that they took the program a fair distance from their home rather than concentrating on the St. Louis city limits. (my emphasis)

Hosted in a local restaurant or venue, the evening pairs 11 samples of food or drink with 11 operatic excerpts. The evenings have taken place all over St. Louis: in predominantly Black neighborhoods, in Chinatown, in Southern Illinois, or as far away as Columbia and Fayetteville, Mo. (120 miles and 145 miles, respectively).

“If the intent is to draw people in who surround you, then most of our organizations are finding that they have to be more present in the community,” says Ramos. “It’s how you build relevance. It’s how you show the work.”

[…]

Newcomers, in other words, discover what type of opera they enjoy, instead of being told why they should enjoy opera. More than three-quarters of Opera Tasting attendees are new-to-file (i.e., first time patrons), and every attendee gets $10 in “opera bucks” to redeem for a ticket to an upcoming show.

As I mentioned before, an aspect of these programs I have valued is the fact they were open about what went wrong. This type of reflection is a core part of Wallace Foundation’s ethic of “continuous learning” according to the article.

There was enough of an upside, despite the cost, to make the Opera Tastings worth retaining and refining. (my emphasis)

A lot of those opera bucks get redeemed: Right now an average of 42 percent of Opera Tastings attendees go on to buy tickets. What’s more, audience members who come to OTSL through Opera Tastings tend to buy more expensive tickets and become donors at a faster rate than expected.

One caveat: The tastings are costly to produce, costing $7,100 per tasting in 2018. And the true cost of audience recruitment may be obscured by the subsidies covered by opera bucks as well as discounted ticket prices

“It’s an expensive way to acquire new audience members,” admits Timothy O’Leary, general director of Opera Theatre from 2008 to 2018. And the majority of people who attend, 58 percent, never buy a ticket. The challenge now is to see how the tastings might be sustainable without Wallace support.

The article also talks about other programs like their Young Friends program which they estimate has a $16,000-$17,000 impact and their Opera Kids Camp for children to attend while their parents are at the opera. Take a look to learn more.

Audience Relations, Building Public Will For Arts And Culture, Info You Can Use, Marketing/PR, New Initiatives

No Comments

Is Artistic Authority Being Eroded?

by:

Joe Patti

I was glancing at an interview with Arti Prashar on Arts Professional UK site as she departs her position at Spare Tyre Theatre Company. I had come for the title of the article, “Exit interview: ‘We’re asked to follow a business model that just doesn’t work'” but it was something else that really caught my attention.

She says,

“…I began to observe, slowly but surely, that the authority of artists was being eroded. I wasn’t having that, so I negotiated becoming the Artistic Director and CEO.”

It struck me that she felt she needed to become CEO in order to retain authority. (Her first 8 years at Spare Tyre was as Artistic Director.) It made me wonder if this was the case globally outside of the UK. I suspect it is.

I have discussed the problems with the sentiment that “arts should be run more like a business,” in a number of blog posts over the years. I wonder now if that concept, combined with the sense that artists should be more business minded might be contributing to the erosion of artists’ authority.

Artists should definitely be knowledgeable enough to monitor the health of their own careers so that their work is not exploited by others. But if an artist is not perceived as possessing authority in their own realm independent of their business acumen, that is troubling.

Prashar doesn’t give specific examples of how she felt artists’ authority was being eroded. As I thought about how this problem might manifest, I began to wonder if this was actually related to the question of why we value art.

If an artist doesn’t feel they have the authority to say a work has value on its own, but needs to cite relevance in connection with social and political movements to convince others it has value, that may be just as problematic as economic impact and ability to raise test scores being the only rationale for granting funding.

You may be thinking that these elements are all important for getting people to participate in an event or other opportunity. People need to either perceive something is relevant to them or is worth their time and money as part of their decision to be present.

But can an artist walk into a room and say this thing is important and worth doing and be believed simply based on their authority as an artist? If not, why?

Is it because we have come to doubt or suspect their authority to make that statement despite 15 years of practice?

If I walk in and say the same thing is important and worth doing because 1000 people will pay $50, do you doubt my authority to make that statement? Do you think to inquire how much experience I have in making these predictions if I am waving a spreadsheet around instead of a violin bow?

Advocacy, Art(ist) Education, Arts in an Age of Technology, creativity, State of the Arts, Working In The Arts

1 Comment

Seeing Our Stories Told: The Hero At The End of Your Story Is The Victim At The Start of Mine

by:

Joe Patti

I saw a movie this weekend which embodied so much of what we talk about when we discuss empowering people to tell their stories and prominently displaying their stories.

In documentary Liyana, South African storyteller Gcina Mhlophe works with orphans in Swaziland to create a story as a way to help them process their trauma. As they go to work on creating the story, it is depicted in a gorgeous storybook illustration/animation. (Much to my surprise, there isn’t a print book. They are working on turning into a graphic novel.)

The film cuts back and forth between the animation, the orphans working with the storyteller, and telling Liyana’s story to interviewers. It is difficult to say which is more animated since the children (looking to be between 6-9 years old) narrate the action of the story with expansive gestures and vocalized sound effects.

The storyteller guides the children through a process that one might use in a U.S. classroom as part of a multi-disciplinary approach to instruction. (Unfortunately, a school in the U.S. would have to use “multi-disciplinary” as a rationale for engaging in such a time intensive project.)

Once they decide to name their hero Liyana, they assemble a picture of her from a collection of magazines. The children create animals out of mud (with much greater skill than I did as a kid) to represent the bull that accompanies Liyana on her quest to retrieve her twin brothers and the hyenas and crocodiles which threaten them on their journey. The illustration of the imaginary final monster closely resembles something they created from discarded metal found near the orphanage.

Unfortunately, Liyana’s life is a reflection of that of the orphans. Her father beats her mother and then both parents die of complications of the HIV virus, leaving her and her twin brothers in the care of their grandmother. We are told that of the 1.2 million people living in Swaziland, 200,000 are infected with HIV. Later we see the orphans being tested for the virus at a clinic.

Near the end, the children talk about how real life does not have a happy ending like many stories do. Part of me was hoping they had been coached to say that or things had been edited in that manner but I suspect that was a lesson they had already learned too well in their young lives.

Earlier in the movie, the storyteller asks them to decide why Liyana must leave her grandmother to make a journey. The first suggestion was that grandmother was sick and Liyana had to get medicine but the vote ultimately favored robbers came and kidnapped her twin brothers. I was wondering why they would choose the more severe of the two options when we learned the orphanage had recently been the target of a violent robbery. There were audible gasps and groans in the theater as the orphans calmly talked about how the robbers came in, held Liyana down and abused her.

It was a beautiful example of storytelling and story making. In addition to the more traumatic elements the process was meant to help the orphans deal with, you could easily identify the association between elements of the story and their lives.

Liyana is accompanied on her quest by a noble bull because the orphans care for cows and chickens. A grove of mango trees represented a life of ease that tempted Liyana from completing her quest because the orphans reveled in climbing mango trees and letting the juice run down their faces. It was the voice of a peacock sounding like Liyana’s grandmother that got her back on task.

I don’t want to give it away, but if there was anything that illustrated the value of people telling and seeing their own stories, it was the ending. For the children and the audience, it was a happy ending because it reflected an idealized vision of lives they could lead.

But in the U.S. the same basic scenario is synonymous with misery and is the starting point of many stories that the hero seeks to overcome. If the same storytelling program was run with orphans in the U.S. there would be a very different ending.

 

Building Public Will For Arts And Culture, creativity, State of the Arts, Working In The Arts

No Comments

Wherein I Compare Creative Placemaking To Spaghetti Sauce

by:

Joe Patti

I don’t remember how I came across it, but a few weeks ago I bookmarked an interview Michael Rohd, a faculty member at Arizona State University, conducted with Roberto Bedoya, City of Oakland’s Cultural Affairs Manager; Jamie Bennett, Executive Director of ArtPlace America; and Dr. Maria Rosario Jackson, a professor at Arizona State University.

They were discussing the process of creative placemaking and how it should be applied in the future in order to acknowledge and honor the needs and concerns of the communities impacted by creative placemaking efforts.

The prologue to the interview mentions the term creative placemaking has been criticized for:

1) suggesting that the people and cultures rooted in a place had not already made it; 2) initially lacking a clear statement of values regarding who was meant to benefit from the community development of which the arts and culture were a part.

In response, people have started using the term creative placekeeping instead. I have heard this come up at a number of conferences I have attended. However, Bedoya notes that while there are legitimate concerns about gentrification and displacement– or replacement, especially in the eyes of communities of color, there is a need to be cautious with the term placekeeping as well.

The trap around place-keeping is sentimentality — “I want the old days” — and it’s not thoughtful. What are we trying to keep, and how, so it stays fresh and new? I think the future of creative placemaking is people not as intensely problematizing it, but trying to figure out the actions associated with placemaking or keeping, to create agency and a notion of civic commitment.

I found this idea of examining how to bring freshness to the elements we are trying to “keep” very intriguing. If you fear the loss of front stoops/porches in your neighborhood, what it is that will be lost? Is it the safe place for kids to play away from the streets? It is the socialization found in waving to neighbors as they pass or inviting them to mount the steps to chat? Is there a way to maintain that somewhere or someway else?

Though as I continued to play my example out in my head, I would think it would almost be preferable that porches and stoops replace a central gathering place that is being repurposed than to lose the stoops and send everyone to gather in a central place.

Another section I that caught my attention was Bennett’s comments about the scope of vision needed for implementing placemaking/placekeeping plans so that it encompasses all potential benefits and consequences. (my emphasis)

How do you figure out if your actions contributed toward healthy, equitable, and sustainable communities? Professor Andrew Taylor at American University reminded me that the first rule of systems thinking is that there is no such thing as side effects, there are only effects. If you are experiencing something as a side effect, it means you haven’t drawn the boundaries of your system widely enough. Many people say, “I’m making an economic development play, and there is an unfortunate side effect that people are displaced or replaced,” to borrow from Roberto. We need to draw the boundaries of our system wide enough that we understand that those are not unrelated or accidental, but part of one system.

At first I thought about how difficult it is to anticipate all the effects a plan might have. But as I considered longer, I realized if you are paying attention to what is happening in other communities that are implementing similar efforts, it isn’t difficult to become aware of the potential positive and negative impacts. Using the term “side effect” in these instances seems like an attempt to minimize the importance of these problems. Acknowledging it as an effect of a plan is to take responsibility for the problems it may cause.

If someone tells you one of the side effects of eating spaghetti sauce is a 80% chance you will have a sleepless night of heartburn, that really isn’t a small issue to you. If that is something you face, you consume the marinara sauce fully aware that any difficulty sleeping is a consequence of your decision and no one else. Likewise, if you are serving spaghetti and offer no other options, you should be aware that it is possible your choice will cause discomfort for some guests.

Leadership, Management Philosophy, New Initiatives, State of the Arts, Terms and Ideas

No Comments

Previous 1…192193194195196…769 Next
Joe Patti's Musings on practical solutions for Arts Management

/ Find It!

/ Recent Comments

Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
LinkedIn