Aubrey Bergauer tweeted about a position at her new day job with the San Francisco Conservatory of Music last week.
That fact wasn’t notable in and of itself. What surprised me as someone that has worked for institution of higher ed is that the description actually seemed to reflect the actual position and the organizational culture in which the applicant would work. Usually those descriptions are boilerplate “exhibits excellence in the field of (insert field of study here)” or appear to be written by committee.
This is how the position description opened:
The San Francisco Conservatory of Music is looking for a creative and strategic content strategist, writer, and producer, reporting to the Vice President of Strategic Communications. If you’re someone who believes content is king, gets the Gary Vaynerchuck content model, lives for geeky top-of-funnel content strategy, and buys into Mark Schaefer’s Marketing Rebellion, you have found your tribe. We want someone who knows classical music, understands how to empower others to discover and tell the incredible SFCM stories through shareable, thumb-stopping content, and has writing chops with a fun and bold (and maybe slightly sassy?!) voice. If rewriting the rules for music conservatory education, engaging the next generation of world-class musicians, and sharing the remarkable successes that come from students and faculty who dare to color outside the lines will make you spring out of bed in the morning, then SFCM is your home calling, and we can’t wait to meet you.
This actually gives you a sense of the work you will do and what the guiding philosophy will be. Even if you don’t know all the references and aren’t in the job market, doesn’t the energy of the description tempt you to apply?
Alekzandria Peugh who commented on my response tweet sure thought so:
The reference to Marketing Rebellion is why I am The Most Suspicious, other than the overall *good time* I had… reading a… job description?
Also yikes @ "Publications Specialist II" for a theatre manager position!
— Alekzandria Peugh (@alekpeugh) November 21, 2019
Now if we can get more people to write such engaging (but accurate) job descriptions, a quarter of the hard work of hiring and retention will be over. (Paying a suitable wage and providing a good environment being the other three quarters)
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