Signs Of When Seeds Were Planted

by:

Joe Patti

So 2009 was long before ArtsMidwest started their Creating Connection initiative and before I started my correspondence with Carter Gillies regarding the value of the arts, but I found a blog post that made me think the underlying philosophy behind Creating Connect was already entering the collective unconscious.

Writing on a blog post by The Nonprofiteer (which unfortunately does not exist any longer, it appears a consultancy has her URL), I quoted part of her post,

Let’s get the discussion about public funding for the arts to the level of conceptual agreement we have for public education, and then we can engage in any further battles that might need to be fought.

In other words, brethren in the arts community: stop talking about public funding for the arts as if the point were for the public to support YOU. No one cares about you. What we care about as a society is US, and how exposure to what you do will improve us.

Given that support of public funding education has begun to flag, or is at least less stable than it was a decade ago, it is probably good that Creating Connection evokes the grassroots movement to ban smoking in public places as a model for building public will for the arts.

The idea that exposure to the arts will improve us as a society is a core part of Creating Connection which cites researching finding:

…people believe that the benefits of engaging in or experiencing creative expression are related to their quality of life: increased happiness, reduced stress, improved health, and more time spent with family and friends.

When asked what would be different if we had more opportunity to express or experience culture in our lives, respondents indicated a range of personal benefits that span concepts around growth, voice, well-being, and happiness.

One of things I like about doing these retrospective posts is discovering that these ideas had occurred to me long before I began regularly voicing them. (my emphasis today)

While improving test scores, reasoning skills and developing geniuses in the womb are probably part of what she is suggesting we talk about, it can’t be the entirety for the simple reason that it excludes anyone who is not a child. People care about their kids, yes, but everyone will only be persuaded when they perceive they are included in the benefits. I think it is pretty clear that the reasons we give can’t be about what we want people to experience but what they want to experience.

We want people to experience transcendent moments and there is a good chance the first time they sit down to hear a symphony play, they won’t have a transcendent experience. The measure of their satisfaction with the experience that night may simply be that no one caught on to their utter cluelessness.

The Arts Aren’t The Cherry, They Are The Yeast

by:

Joe Patti

Apparently I watched a lot of TED Talks in 2009 as this seemed to be recurring element in my retrospective posts these couple of weeks. However, this is one I have remembered clearly for the last decade.

Mallika Sarabhai talks about using artistic expression to teach as well as deal with sensitive topics like justice and injustice. She starts out her talk telling a story about a monkey who witnesses a rape by the god Indra noting that the way Indra expiates the offense leaves the monkey confused. She says she has told that story around the world more than 550 times at schools and black tie events and has been able to discuss a rape due to the framework of the story.

Now, if I were to go into the same crowd and say, “I want to lecture you about justice and injustice,” they would say, “Thank you very much, we have other things to do.” And that is the astonishing power of art.

The part of her talk that has stuck with me for 10 years though is when she relates the health of people has been improved thanks to a performance that teaches people in villages to use a piece of cloth folded 8 times as a water filter. I think it is the practicality and survival element that has lead me to remember it.

All of these examples lead up to her very memorable policy statement about arts and culture:

What I need to say to the planners of the world, the governments, the strategists is, “You have treated the arts as the cherry on the cake. It needs to be the yeast.”

Art Is STILL Infecting My Brain

by:

Joe Patti

Over 9 years ago I wrote about a TED Talk given by Golan Levin where he was demonstrating technology that being used to generate images based on sound input. The things he was doing was fun to watch because it was so interactive for the individual. Now 10 years on, we might be a little more blase about it all.

The one part of his talk that caught my attention was a visualization they had created of Jaap Blonk performing Kurt Schwitters’ tone poem The Ursonate.

At the time I wrote,

Much to my surprise, the cadence of Blonk’s recitation ran around in my head for a few days after. I don’t know if it qualifies as an ear worm since I couldn’t tell you a single word. Though I could spout nonsense syllables in an approximation of Blonk’s performance.

The thing is, it is 10 years later and as soon as I read this entry, Blonk’s recitation started bouncing around in my head. I started trying to recite what I remembered. I want to say I did a good job of recreating what I recalled. It is hard to know what the standards for accurately reciting nonsense sounds are.

In the interests of infecting you, watch the TED Talk (Blonk’s piece starts around 6:30) or watch the full recording of Blonk below.

I keep using the term “infected”, but it will probably evoke the pleasure you experienced as a kid playing with blurting out a made-up language.

I wrote back in 2009,

“Listening to Blonk’s and some of Schwitters’ recitations today, I recognize just how fun language can be. (I haven’t listened to all the different recordings.) Blonk especially seems like he enjoys playing with the sounds, luxuriating in the pleasure of pronunciation and takes joy in the enthusiastic exclamations.”

There have been times when I realized I got yelled at for doing stuff as a kid that is deemed artistic when done by adults. A lot people post Picasso’s quote, ““Every child is an artist. The problem is how to remain an artist once he grows up.” It seems to me that the appellation “Artist” is the reward you get for reconnecting with the what you got punished for doing when you were a kid.

There Are No Small Theaters, Just Theaters Who Think They Are Small

by:

Joe Patti

I wrote last week about how small nuances that alter our perception of a situation can make a big difference.  Back in 2009 I wrote another post along the same lines featuring a TED talk by Rory Sutherland.

At the time I felt the following bit Sutherland imparted was worth consideration for arts organizations. I wrote,

….at the end of his talk where he cites a quote “Poetry is when you make new things familiar and familiar things new.” Though in the case of the arts and current attendance trends, the familiar may be an entirely new experience.

He says it isn’t a bad definition of what advertising people’s job is: “To help people appreciate what is unfamiliar. But also to gain a greater appreciation and place a far higher value on those things that are already existing.”

Now that I have gone back and watched the video again, along with two other similar TED Talks he gave, I have a slightly different perspective. If you have been reading my blog recently, you may have seen my post about the importance of the physical environment surrounding an arts experience.

The challenge for a lot of arts organizations is that they may be operating out of older buildings that don’t have the newest technology and amenities. In his talks, Sutherland emphasizes that it is often more important to fix the perception rather than the problem.

He mentions that people were more satisfied with their experience in subways when digital displays of the next train’s arrival time were installed. It didn’t make the trains arrive any faster, but it removed the sense of uncertainty about how long one might have to wait.

In the UK, Sutherland says, the post office had a 98% rate of delivering first class mail by the next day and nearly destroyed themselves trying to improve that rate. The worst part is, when asked people guessed the next day delivery success rate averaged at about 50%-60%. Sutherland says it would have been cheaper and more effective to just tell people that the rate was 98%–especially if framed in reference to Germany.

“…tell people that more first-class mail arrives the next day in the UK than in Germany, because generally, in Britain, if you want to make us happy about something, just tell us we do it better than the Germans.”

In other example, he show the elevator buttons in the Lydmar hotel in Stockholm which allows you to choose your elevator music. He suggests that an expensive renovation of your hotel room won’t distinguish it enough from any other room in a high-end hotel in your eyes, but the novelty of those buttons will make a lasting impression for a fraction of the cost.

Amusing distractions won’t make up for the fact that your restroom facilities are too small to accommodate the your entire audience during intermission. However, if they are sufficient, the most effective response to complaints about the wait is likely to be less expensive than a renovation to enlarge the restrooms.  The primary concern for the audience member isn’t whether they will be able to use the restroom, it is whether they will be able to use the restroom and perhaps get a drink before intermission ends.