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You Must Be This Naked To Be Appealing

December 7, 2009

by:

Joe Patti

I received a call today from a person who had attended the student final performance on Friday. He was complaining about the content of the pieces the students performed, both the dance and monologue/scene pieces. I had actually delivered a curtain speech before the show warning people about this since there were children in the audience, but he had arrived late and missed the announcement.

When I brought the subject up with the drama instructor, I learned there was actually some content he had overlooked when he informed me which pieces might be offensive. Our conversation transitioned to a recent study by the University of Leeds that found women should bare 40% of their bodies in order to attract a mate. Any less and the attraction goes down, any more suggests a chance of infidelity.

We wondered if there was anything to be derived from this in terms of stage costuming. Is a lack of clothing past a certain point considered lewd on stage? Given that the study was done in a dance club, it may be more applicable to dance given that the ratio of clothing plus gyrations must factor in somewhere. Of course, people go to a club with a level of expectation that is likely different from those of performance attendees.

While it would be nice to have a magic number that we knew would be safe to go up to without too many negative repercussions from audiences, it probably isn’t in the best interests of artistic expression to have an exact formula. The ratings of the MPAA have shifted over time due to changing public standards. If point values are attributed to inches of flesh exposed, then people would forever be running around with measuring tapes and parsing percentages. (Ah ha! She is wearing open toes shoes! If we compute those in to the over all ratio of her body, she is 40.1783% naked!! I become more scandalized by the moment!)

There is also the matter of some shows that frequently have nudity like Equus and deciding you want nudity in your show as part of your artistic vision. So while it might be helpful to know what the general tolerance level of an audience might be, there is probably too much opportunity in having it turned into a metric to suggest pursuing research in this direction.

And there would need to be more research because the methodology used for this study seems a little shaky. On top of that, it measured the responses of men. Most tickets are purchased by women so it would be necessary to discover where their perceptions lay.

Audience Relations

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These Theatres Ain’t Dead Yet

December 3, 2009

by:

Joe Patti

So last week was indeed cause for Thanksgiving and perhaps optimism for the arts as a whole as news came that two shuttered notable theatres, the Coconut Grove Playhouse in Miami and the Beverly, MA North Shore Music Theatre would be reopened thanks to the efforts of other theater operators.

According to a Boston Globe article, William Hanney, who has a history of buying and quickly reopening businesses, has arranged to purchase the theatre. His intention is to generally preserve the traditional programming of the facility but revamp the staffing structure which he felt was was too top heavy and would need to be evaluated.

Coconut Grove Playhouse will undergo a similar restructuring according the Miami Herald, except the focus will be on the physical plant. They intend to replace the 1100 seat theatre with a 300 seat theatre and a footprint for a 600 seat theatre. Since the Coconut Grove board has a previous agreement with a development company, there is a possibility the new theatres won’t occupy a space within the facade of the old theatre. The new theatres will be operated by Coral Gables based GableStage whose proposal was one of four the Coconut Grove board received.

I don’t know the full story behind the revival. I am assuming the Playhouse owns property beyond the confines of the theatre building if they are able to provide space for up to two theatres outside the facade of the old building. I also haven’t been able to discover if the board had sought proposals from arts organizations to occupy the space or just entertained proposals for a variety of uses and happened to accept one from a group who wanted to bring performances there again. I would like to think that despite the $4 million debt which is likely what prompted their deal with a real estate developer, the board was dedicated to preserving the arts in Coconut Grove and resolved to set aside some of the space for that purpose.

If anyone can fill in the blanks, I would love to know.

What is encouraging to me is that there are people who recognize the value of performances in their communities and are working to bring them back. Of course, in both examples the thing to note is that the plan for success includes streamlining operations rather than restoration of the previous environment.

Update: Thanks to CLJ at South Florida Art Scene for providing more background on the situation in the comments section.

Leadership, State of the Arts

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Acknowledgement from Unexpected Quarters

December 1, 2009

by:

Joe Patti

Last week I received an email wishing us a Happy Thanksgiving from one of the B&Bs we stayed at in Ireland this past summer. Thinking back to my discussions about developing emotional relationships with customers over the last few weeks, I thought that was a particularly clever gesture.

A lot of social media software tracks your friend’s birthdays and anniversaries, so I wouldn’t be surprised to receive an email for that occasion. These folks are apparently paying attention to holidays that have some significance in the country of their former guests. I received plenty of domestic Thanksgiving greetings and wishes, but it is the one from Ireland that sticks in my mind because you don’t often receive acknowledgment of an occurrence which holds little significance to another.

I have no plans to return to Ireland in the next year, but there is a pretty good chance that should I do so in the next five years, I will remember this gesture as I recall my last visit and make plans to return.

Audience Relations, Management Philosophy

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Support of Great Numbers

November 30, 2009

by:

Joe Patti

Today I got an appeal from a performing arts group asking me to vote for them on the Chase Community Giveaway Facebook page. The top 100 organizations get $25,000 and the top voted organization get $1,000,000. I am a little leery about this. First of all, I wonder if Chase is using this to gather names to offer their banking services to. I am also concerned about charitable giving becoming a matter of popularity and campaigning. I have never had any interaction with the group who emailed me. They likely got my address by buying a database from a professional organization of which I am a member. Now they are spamming me in an appeal for my support.

I do appreciate it when people outside corporate giving offices are provided an opportunity to direct donations. Many organizations I have worked for have benefited from employer matching donations. For Subaru’s 30th anniversary in the US, they asked their employees to nominate causes to which they would donate cars. A place I once worked received one of those cars. (And my next car is likely to be a Subaru as a result.)

Every September, a local grocery chain allows people to donate to charities at the cash register and they match it. We send out emails alerting people to this opportunity. The people we email already have a relationship with us in some form.

Just like with American Idol voting, giving based on voting results provides too much opportunity for stuffing the ballot box using scripts, duplicate Facebook accounts and other little tricks. Not only do charities not deserve to have their funding decided in this manner, but their staffs should be pursuing their core purpose, not frantically monitoring internet voting standings and trying to rally votes. The constituencies that many of these groups serve may be immensely grateful for the help they receive, but may not have the ability or time to get online to express that appreciation by voting. Those who deserve the support most may not even make it on the radar.

However, if giving decisions are going to be made via social media tools, then it behooves non-profits to raise their public profile so that people are aware of their work and accomplishments and can advocate for them.

On a related note, you may or may not be aware that when Dutch Bank DSB dropped out as sponsor of the U.S. Olympic Speedskating team, Stephen Colbert called upon his viewers to pool their money and donate to sponsor the team. The Colbert Nation logo will appear on the team’s uniforms starting at the World Games.

It started me thinking that maybe the arts should do something similar. Perhaps we could funnel our money through Americans for the Arts. But the question is, what team to sponsor? The gymnastics teams with their choreographed floor exercises might seem a good fit, but may be too obvious. Maybe the pole vaulting team. “Americans for the Arts, proud sponsor of the US Olympic pole vaulting team. Americans for the Arts, catapulting America to new heights.”

Okay, a little corny, but it could be fun. Think of it- whatever team we picked would have some of the best visual promotions out there. Visual arts could be creating all sorts of pieces in tribute to the athletes in action. We might even end up with an Olympic mascot that wasn’t immediately forgettable.

Marketing/PR, State of the Arts

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