Must Remember: Innovative, Not Creative

by:

Joe Patti

I have been over at Artsjournal.com reading the entries in the Arts Education discussion. The entry that gave me most pause was one by Eric Booth today where he notes,

“people in business have asked me if we can just stop using the word “art” because they stop listening. They then confessed they are not really interested in the word “creativity” either–they kind of glaze over–they like the word “innovation” because it is the product that they really care about, getting new business-ready products as a competitive advantage.”

A Rose By Any Other Name Is Just As Fluffy
This is not something you want to hear if these same business people are the ones involved in the philanthropy decisions for companies. Booth makes some interesting points answering comments in that entry which expound on this idea. He says business people feel creativity is a “fog-sculpting word that fluffy artsy people use.” They prefer innovation because that is the result they seek. They see creativity as being on the path to innovation and they will tolerate the use of the word as long as we can trace the path for them.

I couldn’t help thinking that innovation is easily as nebulous a word and only derives its power from the fact they repeat it back and forth to each other. Recall these are the people who were tossing “synergy” around as a desired outcome a few years ago.

Direct and Indirect Arts Encounters
As I was reading the multiple entries on arts education, I was reminded of a locally produced show on the public radio station I heard early last month on the topic of technology use in the classroom. Now there are many options for including art in a student’s experience from a direct experience with a performance or having the students perform/create themselves. On the other end of the spectrum is including art in instruction of other subjects. Making those hand shaped turkeys while teaching about the first Thanksgivings, for example.

Focus on the Objectives, Not the Tools
What I saw as applicable from the radio show about using technology in the classroom is on the latter end of the spectrum. The people on the show talked about the importance of focusing on the learning and not the device. One of the guests who is involved with a local foundation said that they wouldn’t provide grant money for a project seeking to use cell phones in the classroom because the focus was on the technology rather than the learning. The example he gave of what they would be interested in supporting was a program that focused on how students learn and how to develop critical thinking skills. If the teachers decided to have students collect and record information as part of this process and realized that one of the best methods available would be by having students utilize cellphones since they always had them handy as they go through their day, the foundation would be interested in funding this sort of endeavor.

Given that I am in the business of offering live performances, my first vote is always going to be for live interactive experiences with art. Watching or participating in some sort of activity is my first choice when it comes to arts education for any demographic or age group. You will never achieve any real aptitude either in understanding or execution if your interactions with art is slipped in between the pages of some other subject. You may develop appreciation, comfort and familiarity which these days is not to be discounted. But I want people able to enjoy interactions with art.

Wherein I Contradict What I Just Said
Now all that being said, I am going to do a little reversal. What seemed to be the core of the discussion regarding technology in the classroom was the idea that you shouldn’t define what you need to be doing in the context of popular technologies, rather how the technology can facilitate what you really need to be doing. That is my basic point when I suggest people not jump on adopting every new technology that becomes vogue. I think there may be some validity in taking this approach when advocating for arts education.

Arts Prescriptions
Right now a lot of the arts education is promoted along the philosophy of “You must have Mozart or you brain will atrophy.” This is the case made for in utero exposure as well as arguing music will raise math and science grades. The prescriptive approach to arts advocacy doesn’t really benefit us in the long run. Saying that you have to integrate cellphones into classroom instruction is much the same approach. You don’t need to use cellphones, you need to teach critical thinking and the cellphones are a tool. You can use the arts to teach critical thinking. Heck, the arts don’t exist in a vacuum today and they certainly didn’t in the past. The subject can be used to teach literature, history, politics, etc,. I did well in history, but I would have been all the more interested had I learned that someone commissioned a work to tweak the nose of an enemy or rival.

I will admit I haven’t had a lot of experience seeing it implemented, but whenever I hear people talk about integrated curriculum whether it includes arts or not, it sounds so clunky and unwieldy. The way it is described sounds very prescriptive and evokes an image of alternative subject matter inserted in a textbook on handwritten sheets of looseleaf because an administrator decided that this was the new way it was going to be taught. I am sure there are very successful programs out there on which to model an approach but I am entirely unaware of them.

Everyone Is Happier With Shoes That Fit Well
What the arts have to do is convince educators and decision makers who aren’t familiar with our disciplines that their instruction does not necessarily have to be defined by a need to shoehorn the arts in but rather that the arts can be a tool that integrates smoothly into achieving their objectives.

Of course, if you see an opening to champion direct arts instruction and after school activities, push, push, push for that!

What A Great Show. Please Pass the Pumpkin Pie

by:

Joe Patti

I tell you, there is nothing better for your digestion on Thanksgiving Day, nothing better at waking you up from a carb induced doze, than someone praising your last show and insisting people go see one of your upcoming performances. That’s what happened this past Thursday. I was having dinner at the house of a friend who has no connection to the performing arts at all. One of her guests, clearly intelligent and possessed of good taste, praised the most recent performance and then went on to talk about how excited he was that a particular artist was scheduled in the next couple months and that everyone should go see her.

While this gentleman was talking about how exciting the most recent show was, I had a reaction very similar to one that Inside the Arts neighbor Holly Mulcahy describes in a Partial Observer post today. In her second point, she talks about the importance of not allowing our hyper-awareness and intimacy with a performance get in our way of accepting a compliment.

As we are wont to do, my staff and I talked over the strengths and weaknesses of the performance casting a pretty critical eye on the production. While I was happy that the dinner guest hadn’t noticed any of these things, I was a little disappointed that he was focusing on the spectacle and not really talking about the actor performances or at least things about each character that resonated with him. I tried to steer the conversation in that direction a couple times but what I really wanted to do is throttle him while screaming “Stop talking about the spectacle!!!”

Now I have to admit, achieving the spectacle took a lot of hard work and those who executed it deserve a lot of praise. I have absolutely no problem with people noticing and complimenting the beauty of the set and lighting design since those folks rarely get enough recognition. The performed spectacle occurred just a few times in the production so it didn’t overwhelm or really define the show. But that is what impressed him most. That is what he remembered best. That is what he talked about.

But as Andrew Taylor notes in a talk posted on his blog today (around minute 20), the producers of an experience don’t get the final say in how the experience is processed. Something happened that was meaningful for him. And he had it in my venue which is a small victory for both of us since my preference is for people to be here than elsewhere. Despite all the flaws we may have seen with the show, I knew that overall we offered a quality product to our audiences and there was ultimately no shame to be associated with the show.

I really didn’t have any problem accepting the compliment. I am sure the delicious pumpkin bread helped make it taste all the sweeter. My comment about choking him was a bit of hyperbole, especially since I probably would have knocked over the gravy. I don’t think there is anything wrong with wanting your audiences to speak a little more confidently after every visit and it is part of our job to help them get there.

Out Damn Robot!

by:

Joe Patti

First it was cars and real estate, now the Japanese are making a move on our arts industry! Back in April, I wrote about the Honda robot</at that conducted the Detroit Symphony.

Now Mitsubishi is attempting to build a better actor. Actually, Mitsubishi built the robot. Osaka University developed the software to allow the robot to interact with others on stage.

According to the BBC article, “In the play, the robot complains that it has been forced into boring and demeaning jobs…”

Sounds to me like the robot has already immersed itself in the daily life of an actor.

I guess Futurama had it right and one day we will be treated to performances by the likes of Calculon.

Art Is Cake

by:

Joe Patti

Thinking Big Thoughts
We were closing a production this past week so I was occupied with that project and didn’t have too much time to create entries. However, as I wandered through the lobby between acts, I did have time to ponder various subjects. One of the things I thought about was issue of arts as a way of cultivating various goals within community vs. arts as a profit making venture. I am constantly thinking about issues related to whether arts organizations should exist in their current form, the type of fare they should be offering, what philosophies they should be embracing in an age of technology and a whole host of related ideas.

That is a pretty big concept to tackle, thus my note in yesterday’s entry that I didn’t think I could and meet my obligations last evening. I continued thinking about it today while catching up on the blogs whose feeds to which I subscribe.

It turns out that Don Hall and Adam Thurman both addressed this topic two weeks ago. I won’t reiterate what they and the commenters discussed at length.

Well, except for one person.

Too Much Cake
The point made by Nick Keenan really summed up the problem we face. You can argue judgments about art are a result of snobbery and relativist visions of quality and I think it is important for these conversations to continue. But to me Nick seems have cut right to the heart of why the environment is unsustainable.

Here’s the problem: On an industry-wide scale, equating popularity with quality is a dangerous game. It fuels volatility and kills innovation, which can often lead to a lack of flexibility in the industry…

To put our playing field another way, the Jukebox musicals and reality-TV-fed downtown spectaculars may be wildly popular, but they are like Cake and Frosting. Eat too much of them, and our patrons will get a stomach ache and associate that stomach ache with the theater. We need to serve people a well-balanced meal as well as the meal that they want to buy. To me, that means innovation as entertainment, rather than fluff as entertainment. They are not generating new artists and new forms that will lead to connecting with new audiences. The R&D for that new audience solution is being done in our storefront theaters, but especially the largest theaters in our community (Broadway in Chicago) are foregoing a great deal of commitment to this R&D so that they can focus on profits.

Nick makes no claims that the storefront theatres are creating works that are more or less worthy to be called art than the product presented by the large spectaculars. He points out where the investments in the future are being made which to me is a good rational for supporting those places.

Constructive Use of Free Time
One observation I wanted to make that no one really preempted was that despite how broken (and increasingly going broke) the existing system of funding the arts is, it seems to me that since about the beginning of the 20th century the arts world has been given the breathing space to discuss these issues on a large scale.

This may be news to those actors, musicians and visual artists who are waiting tables, watching kids and working as customer service reps at insurance companies for as their first through third jobs in order to support their creative activities.

Artists may have always complained about audiences having low tastes since the Greeks but they were still beholden to patrons, be they aristocracy or townspeople gathering around their wagons and in town squares to earn their living. They had to performed what was valued to survive.

It wasn’t until relatively recently in the last century or so that those who were doing the performing (as opposed to scholars) had an opportunity and breathing room to stay in one place long enough to ponder and discuss these things among themselves and begin to comment and theorize on the state of things as a group. The Internet has merely closed the geographic gaps and allowed the conversation to become more widespread.

This freedom and flexibility was funded by Carnegie, Rockefeller and the Ford Foundation. But the model they helped introduce doesn’t seem to be viable any longer. The next model may manifest itself out of the conversations these entities enabled. It is important to cultivate and participate in them.