Musings on practical solutions for Arts Management
NewsRoom Contact Us

A Flip Of A Coin Is More Likely To Correctly Identify Your Org As A Non-Profit Than A Recent Visitor

by:

Joe Patti

Another post I wanted to make to get people thinking and doing things differently for 2024 is based again on research Collen Dilenschneider and the IMPACTS team have done. As I mentioned in my post yesterday, they provide a lot of worthwhile data.

As with yesterday, this topic deals with how your organization is perceived by the community. In this case, it is people’s ability to correctly identify your organization as a non-profit to which they might donate.

While you might already acknowledge that not everyone knows your organization is a non-profit, it might surprise you to learn just how few people are aware your organization is a non-profit.  According to Dilenschneider, even those organizations enjoying the highest level of awareness don’t break 50% (subscription required).

Overall, only 38.6% of US adults believe that nonprofit exhibit-based organizations are nonprofits. This number considers visitors and non-visitors alike and the weighted attendance distribution of each organization type in the US.

Nonprofit performing arts organizations are in a similar situation: Fewer than half of recent patrons correctly identify them as nonprofit organizations. Nonprofit live theaters and live theater organizations are least likely to be accurately perceived as nonprofit organizations, and nonprofit orchestras are most likely to be perceived accurately as nonprofit organizations.

What is actually successful according to Dilenschneider, is emphasizing your organizational mission. She cites data that people who are unable to discern an organization is non-profit are frequently “cannot name a single meaningful achievement associated with the organization in question, despite being aware of or perhaps even visiting that organization.” She says making people aware of “unique meaningful achievements and missions” increases the likelihood that people can correctly identify an organization as a non-profit. Instead of continuing to mention that you are a non-profit, she advises emphasizing the “perceived values and impactful initiatives that an organization brings to its respective communities and constituencies.”

I go into a little more detail in my ArtsHacker post from October. If that piques your interest, check out Dilenschneider’s original post for more charts and data.

 

No One Knows You’re A Non-Profit (Sometimes Even After You Tell Them)

Audience Relations, Fundraising

No Comments

You And Your Audience Don’t Agree On What It Means To Be Entertaining

by:

Joe Patti

Okay, to start 2024 off with something to ponder for the whole year, I want to direct you to a piece I wrote on ArtsHacker a couple weeks ago about how your definition of entertaining as an arts professional may not match your audience and community’s definition.

All credit to Colleen Dilenschneider and her colleagues at IMPACTS Experience whose research showed (subscription required) that the most entertaining exhibit based entities in the world are Normandy American Cemetery and Memorial followed by the Gettysburg National Military Park and then The Louvre.

You may be thinking, “yeah this doesn’t surprise me, I have seen those pictures of people taking flirty selfies at concentration camps, this just reinforces that people have no sense of decorum and are just centering themselves.”

But that isn’t what the IMPACTS research is indicating at all. While some arts organizations and professionals may see the term entertaining as roughly synonymous with Superficial, Trivial, and Frivolous experiences, the top adjectives people use to describe places like Normandy and Gettysburg in open ended questions are Inspiring, Beautiful, Meaningful, Powerful, and Moving. As Dilenschneider writes, people associate entertainment with meaningful experiences, not meaningless ones.

Often, the context and setting contribute to the sense that an experience is entertaining. So the solemnity and scope of cemeteries and battlefields tend to create meaning for an experience. Similarly, arts districts and famous neighborhoods lends a heightened sense to experiences.

From Dilenschneider’s piece:

People believe the Sydney Opera House to be the most entertaining performance-based organization in the world, but this doesn’t necessarily mean that every single performance presented within its walls is reliably and equally entertaining. Instead, this location may be most strongly cited because the art, architecture, and iconic nature of this space extends beyond individual performances. Similarly, seeing a performance “on Broadway” contributes to higher entertainment scores

Now not everybody operates in an iconic venue or district and that is fine. As I wrote in my ArtsHacker piece:

….when asked what entertaining mean in the context of cultural organizations, “something you want to share” and “unique” followed terms like “inspiring, engaging, meaningful, relevant, and fun”. It is absolutely possible to create experiences which are meaningful, relevant, unique and something people want to share within the context of a smaller organization in a manner that larger organizations are entirely unable.

Take a look at the ArtsHacker piece for more info and consider subscribing to Dilenschneider’s page. She and the IMPACTS team have consistently provided some great data interpretation, particularly during the Covid pandemic. I barely touched on all the content and commentary they provided on this subject.

 

War Cemeteries Are The Most Entertaining Places In The World, Just Not In The Way You Define It

Audience Relations, Building Public Will For Arts And Culture, Info You Can Use, State of the Arts

2 Comments

Dayton Live’s Fun Beyond The Scenes Videos

by:

Joe Patti

You probably aren’t searching the Interwebs for trenchant observations on arts administration the day after Christmas. But still, you can learn a little something from some entertaining videos colleagues have created over the last year.

So allow me to give a shout-out to Dayton Live’s Chief Creativity Officer, Gary Minyard for the audience etiquette video he and his team, (and dog), created for younger folks planning a trip to the theatres:

I wanted to see what else they may have put out during the year and found a compilation of “Tiny Dressing Room” concerts that the casts of touring shows sang. Obviously a take off on NPR’s Tiny Desk Concert series, but no less fun:

Minyard had also done a video about all the venues Dayton Live runs in an informative, engaging manner. This video from August was probably something of necessity because the organization held a big re-branding announcement in March 2020…basically the day before everything shutdown for Covid. Once things were up and running again, they probably saw the need make another effort to introduce people to the organization and its spaces.

Audience Relations, Building Public Will For Arts And Culture, Marketing/PR

No Comments

Always Good To Vet Before Giving And Be Wary Of Stolen Non-Profit Identity

by:

Joe Patti

As we move through the middle of the holiday season, it seems like a good opportunity to remind people to do a little due diligence so they don’t fall prey to some charity scams.  Back in September For Purpose Law Group posted about a case of stolen non-profit identity that was exploited to make a lot of money.  PetCo Park in San Diego, like many athletic venues around the country, allows charities to staff concession stands in return for a cut of the revenue.

When a group known as “Chula Vista Fast Pitch” wound down their operations and filed a dissolution notice with the state, two guys basically assumed the organization’s identity and applied to participate in the charity food service program at PetCo Park and then subsequently at other athletic venues.

While it was something of an open secret that the charity didn’t really exist, it was able to continue operating for years, reapplying to the program multiple times. It took reporting by the non-profit news organization, Voice of San Diego, to finally close the whole scam down.

Something else that doesn’t seem to exist at our baseball stadium is any meaningful vetting process for organizations applying (or reapplying each year) to participate in this coveted program. See Monday’s VOSD article along with: The Fake Charity at Petco Park Has Also Been Working at Snapdragon Stadium  (August 29, 2023); Fallout Over Fake Nonprofit Continues at Snapdragon Stadium and Petco Park (August 30, 2023); and More on that Fake Charity that’s Been Raking in Cash at Petco (August 31, 2023).

It was a years-long lucrative fraud perpetrated in plain sight. But it was exposed and shut down in less than a week.

[….]

“At Petco,” Will Huntsberry points out, “Chula Vista Fast Pitch brought in $3.7 million in net sales over a five-month period earlier this year, according to receipts obtained by Voice. Charities generally get roughly 10 percent of their net sales at Petco. Ten percent of $3.7 million is $370,000.”

Extrapolating these figures over nine full years, at multiple venues, and including special events, Chula Vista Fast Pitch likely took in huge sums of money that should have gone to a local charity in good standing and operating for the benefit of the community.

Everybody wants to operate on good faith and believe that charitable organizations are benefiting worthy causes. Scams like this place a greater burden on other charities who operate legitimately and have to make additional efforts to prove it to funders. There are tools out there like Pro Publica’s Non-Profit Explorer potential donors can use to do some preliminary vetting of non-profits to which they intend to donate.

Fundraising

No Comments

Previous 1…4142434445…769 Next
Joe Patti's Musings on practical solutions for Arts Management

/ Find It!

/ Recent Comments

Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
LinkedIn