Math, Science, Theater All Win Today

by:

Joe Patti

This video tweeted by Massachusetts Math teacher Kim Spek made me very happy today. h/t to Sarah Carleton

Perfect statement illustrating the intersection of science, math, theater and wonder. Nothing more I can say except follow the link and check out the slo-mo version on her Twitter feed to better see how the transformation works.

Forging Your Our Purpose(s)

by:

Joe Patti

There was a piece in Harvard Business Review that made me realize we need to place “finding one’s purpose in life” in the same category as concepts about finding true love and instant success being experienced by special geniuses. It makes for great movie plots, but the reality is that all these things are nearly always the result of unacknowledged hard work and dedication.

The title of John Coleman’s piece, “You Don’t Find Your Purpose — You Build It” sums it up as all good titles do.

It isn’t just movies, but inspirational books/speakers and societal expectations like declaring your college major at 18 years old which reinforce this idea that we need to have a purpose to drive us through life.

In the article, Coleman expounds on the following misconceptions we have about life’s purpose.

Misconception #1: Purpose is only a thing you find.
Misconception #2: Purpose is a single thing.
Misconception #3: Purpose is stable over time.

The article is short so I will let you read the details on each if you would like to know more.

One brief passage relates back to what I have been writing about recently in regard to the idea that creativity is a personal choice and shaped by society:

In achieving professional purpose, most of us have to focus as much on making our work meaningful as in taking meaning from it. Put differently, purpose is a thing you build, not a thing you find. Almost any work can possess remarkable purpose.

Just as the individual decides whether something is a creative exercise and societal pressure often shapes that, so too can an individual determine whether what they are doing has purpose and societal pressure likewise can shape that.

I probably don’t have to point out that while these are similar dynamics, they aren’t necessarily closely related. There are plenty of creative pursuits that individuals and society don’t find to be worthwhile and plenty of things deemed to be worthy purposes that are not considered to be particularly creative.

Nobody Wants To Play Find The Non-Profit

by:

Joe Patti

I have mentioned before that people don’t normally perceive a difference between non-profit and for-profit cultural organizations. Colleen Dilenschneider has a good summary of the research showing this.

What makes people care about the difference between for-profits and non-profits is the positive social impact that the organization is achieving.

Dilenschneider writes:

Nonprofits do not “own” social good. Corporate social responsibility is a necessity for companies today. There are countless articles on the importance of for-profit companies doing good. It is a key tactic for gaining customers and increasing sales.

Being good at your mission is good business. Data demonstrate that organizations highlighting their missions outperform those marketing primarily as attractions.

Interestingly, this is the one area in which non-profit identity definitely works in favor of their tax status. In a piece on The Conversation that Non-Profit Quarterly cited last summer, researchers found the following (my emphasis):

In one study, we asked people to donate money to an organization supporting literacy and education. The only difference was that some people were told the company was a for-profit social venture – it had a social mission and also made a profit. Other participants were told it was a nonprofit. People gave 40 percent less money when they believed the organization was a for-profit social venture.

In another study, we gave people money and asked them to purchase a decorative notepad from one of two organizations. When given a choice to buy it from a nonprofit or a for-profit social venture, nearly two out of three people went with the nonprofit.

It seems people don’t think companies can make a profit and support a social cause at the same time.

These findings along with Dilenschneider’s data may emphasize the value of highlighting your organizational mission and the impact you have over encouraging people to engage with you in a commercial manner.

Before you get too excited thinking this could be good news if you just change your messaging, the researchers in The Conversation had additional insight that recalls our old nemesis, Overhead Ratio.

…emphasizing a social cause makes people think the company is altruistic. When the company also makes money, this flies in the face of a belief that it’s generous or altruistic. When companies have a social mission, people tend to think that all money should go to the social cause…

This doesn’t mean that nonprofits always win though…when people were told the nonprofit was known to have excessive spending, the majority of people flipped and bought their notepad from the for-profit social venture.

Creativity Is Partially A Social Construct

by:

Joe Patti

When I was writing my post last week about research suggesting that creativity is often a choice people make, I kept seeing citations referencing an article written by Howard Becker. So I followed up on those citations. It was actually Becker that pointed out many times creative practice involves executing repetitive tasks.

In his article, Becker suggests there is a lot of what we would objectively consider creativity being done out there. It isn’t rare or special at all.  However, societal rules often dictate who and what gets to be considered creative. It is not what is being done, but rather who is doing it.

This doesn’t contradict the idea that creativity is an individual’s choice because internal perception about what is worthwhile is often shaped by external factors, including societal perceptions. Whether you decide to self-censor or just do it, and the rationalization behind just doing it, can be very personal.

There have been other articles written about the fact that people say they value creativity but are afraid of the disruption it might introduce so what is acceptable creativity often falls in a pretty narrow range.

Or as Becker puts it, (my emphasis)

I think it likely that what we, from a different standpoint, might call creative often makes trouble by being “too” creative, too different, not easily assimilable by the organizational apparatus already in place to deal with the category its products belong to, and thus not entitled to such an honorific title as “creative.” Only a short distance separates “creative: from “pain in the ass.”

Becker says there is creativity all around us, but it is being performed by groups who aren’t “allowed” to be creative for various reasons.

Conventional judges, working in conventional organizations, may well classify whatever such workers do as ordinary, certainly not creative or original, because that entire category of work or, alternatively, any kind of work done by members of those social categories, conventionally falls into the category of “uninteresting” and therefore essentially incapable of generating creativity. If the problems those people deal with in their work aren’t “important,” no solution they create can deserve the label of “creative.”

I wondered if an element of this is what reinforced the idea of the starving artist–the sense that the suffering outsider has license to be creative in a manner and magnitude that a person without that backstory isn’t. Accidentally mix up the bios and maybe the starving artist has to starve a little longer while the person standing to their left gets discovered.

Becker cites the example of a mother who has to balance the dietary preferences of a family of fussy eaters against a food budget, what is stocked in the stores and how much time is available for preparation. In other environments, a person navigating such challenges with aplomb might be lauded. Mom’s efforts often pass without comment.

No one gives “genius awards” to these inventors. Not even James Beard Awards for creative cookery. Their creativity goes unremarked and does not provide the subject matter for studies in the field (although culinary critics of course will treat similar experiments by well-known chefs with awe and reverence). Conventional thinking does not imagine that women who are not specially trained and educated can be creative, and some people still think that women are simply, perhaps genetically, incapable of the kind of unusual thinking that merits the word “creative.”

I think there is still more to consider about creativity than what I have written about in the last few days. In an email last week to Carter Gillies, I noted that people often talk about creative practice providing a sense of transcendence and connection with something greater. Theater, dance, song and visual arts all originated with religious and spiritual practice. It isn’t unreasonable to think that people continue to identify with some element of this.

In part, whether you feel a sense of that greater connection may define whether you view an activity is drudgery or having creative associations.