More There Be Sea Monsters…

by:

Joe Patti

I set out to answer the comment made to my last entry with a comment of my own. But as I am wont to do, a short response morphed into bloviation and by the third or fourth paragraph I decided it was better as an entry.

If you haven’t already catch up with the preceding entry and join me in my answer to Heidi. (I promise, there is some wheat to sift from the chaff.)

Heidi-
Interesting comment and probably one that would take multiple entries to answer. The main concern I had when I wrote the entry you prove somewhat by being a UH Theatre grad living on the mainland. UH graduates students and they have no option to ply their craft but to leave or find a job in another industry and rehearse for Diamond Head and Manoa Valley at night.

That might be why the quality is so good–a large pool of well trained actors who didn’t leave when they graduated. I just feel bad that there isn’t even one company in the state with which dancers and actors can aspire to perform and be forced to go elsewhere because it is so difficult to break in to the company. Classically trained musicians at least have the symphony to gaze longingly at.

As for combating local perceptions. I think the solution differs from community to community. For example, what is the real scale by which shows are measured in Hawaii?– Las Vegas. For those who have always wondered where people in paradise go on vacation, it is Vegas. Before the recent inter-island airfare wars, it was often cheaper to vacation in Vegas than on a Neighbor Island. So many Hawaiians visit and live there that local cable shows are rebroadcast in Las Vegas.

Las Vegas definitely sets a standard much the same as Broadway sets the standard in other places. One of the tourist focused shows in Waikiki is Cirque Hawaii unabashedly modeled after Cirque de Soleil. I neglected to mention it in my post because honestly, I didn’t know it was an on going concern. I thought it was just an event that happened this past winter because I have heard no mention if it since. (I am guessing they focusing marketing on tourists.) On Maui there is a Cirque inspired show as well, ‘Ulalena. It has more of a local feel though because it employs Hawaiian dress and chant. (Don’t know if you were around when it started.)

But getting back to the question of how does one combat local perceptions that such fine work is par for the course. Ultimately, I am not sure you can or if is imperative to do so. If people are lucky enough to get good quality stuff cheaply and the volunteers are willing to invest the time and energy to maintain the high quality over the years, then the folks in that community are damned lucky. That is the power of the arts made manifest right there.

While I have certainly seen better than what Diamond Head, Manoa Valley and Army Community Theatre have produced, I don’t necessarily think there needs to be an Equity acting company or full time professional dance company (other than the hula hālau) for the sole purpose of bringing a higher quality product to the state. I am just really surprised that nothing has sprung up given the available opportunities. Though, as I mentioned I think the lack means the state exports creative minds and provides no incentive for such people to migrate in.

Ultimately I think it comes down to the value a community places on the experience. One of two episodes of Little House on the Prairie I remember from when I was a kid featured Pa making furniture by hand for the shop in town. The problem was, the shop owner could sell factory made furniture cheaper and the factory could make them fast enough to keep up with demand. He acknowledged that Pa’s chairs were much better than the factory ones but customers found the factory ones suitable for their needs and didn’t need such well-made chairs.

If people find the community theatre performances suitable to their needs because they lack the experience to discern between the quality of that performance and one at the local regional theatre, (or don’t think the disparity is great enough to pay more for the difference if they do perceive it), then the only option is to appeal to them with other criteria than performance quality.

In some respects, we should be happy that people are attending and participating in community theatre at all. My Little House example could as easily be applied to community theatre vs. DVD/Internet/movie/cable. This is not to say we should content ourselves with the successes of community theatres and count our blessings. We should always be raising the bar of expectations in every endeavor be it entertainment or education, (and if I may wax a little political, fuel efficiency and energy production.)

Here Be Sea Monsters..But No Actors

by:

Joe Patti

So I was sort of hedging my bets when I made the vague statement a couple days ago that the Honolulu Symphony was the largest professional performing arts organization in the state. Turns out my suspicions were correct and the symphony is, with a minor exception, the only professional performing arts organization in the state in terms of paid artists.

The one exception is Honolulu Theatre for Youth whose small company of actors heroicly stagger along supplementing little pay with night jobs. (Since most of the performances are school matinees.)

As poorly paid as the symphony musicians are, it is even worse for actors and dancers. In truth, it may be easier to make a living wage as a non-classical musician, visual artist (depending on medium), or luau performer than any other type of artist.

It may come as a suprise to people to think that Hawaii which has enjoyed record numbers of tourists (7.6 million last year, 7.5 year before) doesn’t have a strong entertainment industry. People can’t spend ALL their time on the beach and shopping after all, right?

It is true though. In terms of theatres you have the university based student theatres and amateur groups. A couple theatres have full time administration and production staffs but I don’t even know if there are any guest artists even performing under Actors Equity letters of agreement. (There has been a spate of news personalities performing in lead roles lately though.) The actors getting the most work are the ones on Lost and most of the regulars aren’t local performers.

The operas and ballets are the same. They bring in paid guest artists, but the chorus and corps are comprised of volunteers or students. A couple modern dance companies pay dancers a token on a show by show basis to acknowledge their talent and contribution but don’t maintain any sort of paid company.

There are a handful of presenting houses and bar/club venues of note and that is about it for live performance in the state.

There are certainly a fair number of things to do for people to be sure. But now that I have started to settle in to my position and have an opportunity to assess my surroundings, I have begun to wonder why there are no other professional performance entities other than the luaus organized to take advantage of the tourism and employing local performers full time.

The IATSE unions employ a fair number of people in some of the presenting houses (and on the Lost series) and there seems to be money to pay us evil administrators. Why aren’t the performers getting their due I wonder.

I am going to have to look into this a bit while I am not terribly busy this summer.

Potency of Hair Clippers

by:

Joe Patti

On a recent vacation I was driving around with my brother in law and we were passing through a new development that looked to be influenced by the New Urbanist movement which tries to locate shopping and social needs within walking distance of residences. The place appeared to be designed with a Victorian feel from the building and street lamp design I saw emerging. There were signs in the windows announcing the imminent arrival of Starbucks and some soup company.

I was thinking about how nice it would be for these folks to have so much of what they need within walking distance since there was a shopping center with a supermarket right across the two lane road from this new development.

But then I remember why I was there and I realized there was no guarantee that people would necessarily patronize the stores closest to them. In fact, my situation made me realize why you can drive yourself crazy trying to predict trends in customer behavior. And if you are like me, you do indeed go crazy trying to discern why, all things appearing generally equal, one performance sold so much better or faster than another performance.

You see, my brother in law and I were going to get our haircut. I was 4,500 miles away from home and was going to get my haircut at the same salon chain I frequent at home because I wasn’t happy with the cuts I was getting at the many locations I tried at home. The fact I am frequenting a chain should be evidence enough that I am not terribly vain about my looks and so should also attest to how dissatisfied I was with my hair that I was getting it cut on vacation.

My brother in law on the other hand drove me past two other branches of this hair salon chain located much closer to his house to get to this one. After we passed the second one, I asked where the heck we were going. He told me the woman at this branch used to work in the one closest to his house and he hadn’t been happy with the job those who replaced her did so we were going to this place.

The thing is, because this salon is located in a largely undeveloped area there is only this one woman working at the branch. When we arrived she was out getting lunch for her son and herself. So we waited outside the door until she came back and then waited while she ate lunch and then waited while she cut the hair of the guy who had signed in before she took her lunch break.

I have to say we are both happy with our hair these days.

Obviously I am not going to be flying that far to get my hair cut nor am I going to wait until I return to visit my sister to get my next cut. What my little story is meant to illustrate is that even in areas a customer rates as unimportant to them there is a point that quality can fall below that suddenly makes it important enough to base a decision upon. The problem for anyone trying to sell a good or service is that the point is completely subjective and difficult to predict without some complex mathematical formulae. A situation where all things appear generally equal to you probably doesn’t to someone else.

In fact, sometimes the customer doesn’t quite know why they are making a decision. I can identify why I do my grocery shopping at a store miles from my house but on the way home from work and not the location the same chain two blocks from my house. (younger, cleaner building with own bakery vs. driving past my house and potentially hitting 4 traffic lights).

What I don’t know is why I have never had a problem with my haircuts until the last two years. I am sure in the time since my mother stopped cutting my hair I have had some pretty bad cuts. I couldn’t tell you why it bothers me now.

This is the sort of thing that makes me wonder if surveying audiences is of any value at all. We already know people often say they are interested in attending certain types of events and then never translate their stated interest into practice. Add motivations patrons aren’t consciously aware of influencing them and you start getting ready to tear your hair out.

Unless you are concerned about your coif, of course.

Finally A Captain At The Helm

by:

Joe Patti

As a denizen of Honolulu, I have been monitoring the leadership situation at the Honolulu Symphony off and on over the past few years. Up until the last week or so they have been without an executive director and a music director and suffered some tension on the board of directors. This past Saturday an article in the local newspaper announced that Tom Gulick has been apppointed executive director.

Gulick, who counts the Detroit Symphony in his background, was recently executive director of Ballet Pacifica which has had some tough times of its own. In March Gulick left his position there for personal reasons. The ballet’s development director left around the same time. A few weeks later, artistic director Ethan Stiefel also departed barely a year after his loudly trumpeted assumption of that position citing the cancellation of the 06-07 season due to lack of funds as his reason for leaving.

There is some good news as Gulick takes up the symphony’s reins. Just last month the state allocated a $4 million grant to the organization contingent on matching funds being raised. The state also gave the symphony $150,000 for education programs. The symphony has a new board president and has recruited 13 new board members.

Gulick will need all the backing he can as he leads the largest professional performing arts company in the state. Not only does the organization need to hire a music director, it is also in contract negotiations with the musicians union who agreed to a fairly significant paycut a few years ago.

Gulick also faces some public relations problems for the symphony. In an interview on Hawaii Public Radio (mp3 format), Gulick acknowledged that he would be making a “save the symphony” appeal to the same people who gave to save the organization a few years ago and a few years before that. Among his plans to gain the trust of the community is to have fiscal transparency.

He may also want to focus on the use of the symphony web site to reassure the public about the symphony’s strength and successes. Despite the articles and radio interviews that have occurred, as of this writing there is no mention on the website that Tom Gulick is executive director or even that the symphony was preparing to announce someone soon.

There has been some grumbling among season ticket holders over the past month. Editorials in the newspaper have been complaining about a new pricing scheme in the balcony. Two couples wrote that their balcony seats have tripled in price since last year and are on par with the cost of the most expensive orchestra seating. Both decided to pass on subscribing this year, but one couple reconsidered and renewed their seats, although it was for fewer performances. Another single ticket buyer wrote to say she tried to buy balcony seats but was told they wouldn’t be sold until the orchestra seating filled up. Faced with only $60 remaining, she walked away. Two of the writers noted that given the symphony needed to match the state grant, they were surprised the symphony would risk alienating them.

While I might question the amount of the increase and the timing of some decisions, for me this just underscores just how important box office policies are in audience relations. There are some situations when communicated clearly with patrons that earn understanding and tolerance. It is just difficult to make a compelling case in a subscription brochure or train box office people to effectively do it.

I have been approached by symphony musicians with proposals to have both chamber performances and full symphony concerts in my theatre as part of an outreach to my side of the island. It will be interesting to see if any sort of momentum in that direction will develop in the next 5 years or so. Alot of new housing is popping up out here so there is a potential for new audiences as well.