A Good Communications Staff May Be Costly, But Not Having One Can Be Even More Expensive

by:

Joe Patti

At various times I, and others like Drew McManus have written about the importance of having a good crisis communication plan.  The marketing department should be focused on more than just trying to engage the community in participating in events with which you are involved, but also thinking about how they will go about communicating other information about the organization. The pandemic showed a lot of arts organizations the importance of how you message on topics like cancelled shows, refunds, masking, social distancing, etc.

But it is just as important to have developed a certain level of engagement with the community so that they are paying some attention to communications about more mundane topics like traffic and parking diversions due to construction and parades, or perhaps the growing plague of web sites masquerading as your venue and selling tickets at obscenely high prices.

The Communications Division of my city shared a presentation they put together a number of years back for the city council when they were making the case for having themselves established as a standalone office rather than a sub-department of the city manager’s office.

I think it does a good job of illustrating all the problems that can result from not having a good ongoing communications process and infrastructure. While some of them may sound specific to municipalities, it isn’t a terribly big jump to the concerns of community members engaging with an arts organization.

Ouch! Non-Profit Board Structure Being Used As An Example Of What Not To Do

by:

Joe Patti

Tyler Cowen, the economist who write the Marginal Revolution blog linked to an interesting paper from 2014, Corporate Governance Without Shareholders: A Cautionary Lesson from Non-Profit Organizations Lesson from Non-Profit Organizations . The article basically says, as bad as some corporate board are, non-profit boards are worse.

The author, George W. Dent uses the example of non-profit boards to argue against corporate board governance models in which the board of directors is strong and the shareholder power is weak. As much as corporate boards of directors may prefer it if they weren’t beholden to shareholders, it is actually the shareholders holding the board accountable which ensures better governance.

But let me tell you, even though everything Dent says about the problems with non-profit boards has long been acknowledged, it is tough reading.

Under the theory of director primacy that pressure from short-termist shareholders wreaks havoc with long-term corporate planning, NPO boards (which are free of that pressure) should be models of prudent, far-sighted leadership. However, according to a virtually unanimous consensus of experts, this is not the case at all. NPO directors are generally uninformed and disengaged. “[B]oard members . . . are faulted for not knowing what is going on in their organizations and for not demonstrating much desire to find out.

Attendance at board meetings is often spotty and participation perfunctory.” The insignificance of the directors is even touted as a benefit of the job. “[S]ome boards actually encourage the disengagement they later lament: They promise prospective board members that there will be little work to do, in the hope that low expectations will attract more prospective board members.”

In analyzing why corporate board structure is better, Dent analyzes and discards corporate board members being paid and holding stock in the company as reasons why they perform better. He also notes that while non-profit boards fiduciary responsibility is only accountable to secretaries of state, corporate board members are very infrequently sued for improperly exercising their fiduciary responsibilities.

Ultimately, Dent settles on the fact that despite the hurdles they may face in doing so, corporate shareholders are able to exert influence over boards of directors to change policy. With non-profit organizations, the absence of shareholders means there is no possibility of doing so. He admits there are a lot of flaws with corporate forms of governance, but that the non-profit model “It does show, however, that freeing directors from shareholder control leads not to optimal governance, but to dysfunction.”

Now all this being said, I have seen bylaws for non-profits which have memberships where the members elect people to the board so there are some non-profit board structures which do have boards accountable to a larger group comparable to shareholders. I would be interested to know if anyone analyzed the effectiveness of non-profit boards elected by members vs. boards which are entirely self-perpetuating.

News Of Their Retirement Has Been Greatly Exaggerated. AARP Doesn’t Care

by:

Joe Patti

I had to cackle when I saw this post by jazz critic and music historian, Ted Gioia:

For those for whom the image isn’t populating, he writes”

I’m not sure whether I’m depressed by the AARP sponsoring the Stones, or applaud it as the obvious move.

But whether you love it or hate it, this is one more sign of the music culture’s obsession with what’s old and aging.

I am mostly submitting this for everyone’s general entertainment rather than to make an attempt at any sort of meaningful statement. I don’t have any strong thoughts on music culture’s obsession with what’s old and aging. I do think there is a degree of irony in the fact the the Rolling Stones clearly haven’t retired in the spirit of Mark Twain’s statement that reports of his death was greatly exaggerated.

Since Twain arranged his estate so that his autobiography wouldn’t be released until 100 years after his death and other papers until 400 years after his death, I wouldn’t have put it past him to disseminate news of his death as a publicity stunt similar to how the Rolling Stones have announced their retirement from touring at least a couple times now. It turns out though that Twain had a cousin in London who was seriously ill with whom the author had been confused.

Competition Among Donor Advised Funds Is Constricting Charitable Giving

by:

Joe Patti

I am always interested in news about how donor advised funds (DAF) are operating. On the whole, their use hasn’t gone as intended and they have reduced, rather than increased or incentivized charitable giving.   A few weeks ago Vu Le linked to an article that examined how the differences in the way DAFs are promoted is an indicator of whether they are distributing or sequestering funds. (emphasis original)

National sponsors that spend more time talking about donor benefits on their websites have more assets, take in a much higher proportion of noncash contributions, and pay out grants at much lower rates than sponsors that spend more time talking about charitable giving.

[…]

But our analysis predicts that a hypothetical national sponsor with a strong emphasis on charitable grantmaking on their website would pay out at 53 percent, while a hypothetical national sponsor with a strong emphasis on donor benefits would pay out at just 2 percent. And those lower payout rates have ripple effects when it comes to the buildup of assets: Our model predicts that the highly charity-focused sponsor would have assets of just $34 million, whereas the highly donor-focused sponsor would have assets of $2.7 billion.

Something to note is that the analysis focuses on national sponsors of DAFs rather than regional and local sponsors. The author of the piece, Helen Flannery, notes that since national sponsors tend not to have the specific focus, whether it be geographic region or cause, they often need to work harder to make a case for people to arrange their giving through them. Flannery seems to suggest that the those that tout financial benefits to the donor are able to make a more compelling case than a more charitably focused sponsor without a specific focus.

Flannery calls for a more specific evaluation and regulation of DAFs on an individual basis rather than looking at the aggregate giving of sponsors since the really generous ones tend to make the parsimonious ones look better due to averaging.

The analysis we present in our paper quantifies this phenomenon. It measures the degree to which sponsors have financialized what was originally intended to be a nonprofit instrument, and it measures just how intense the competition has become among the very largest DAF sponsors in this country.