Arts & Culture Orgs Still Important, The Basic Requisite Skills Have Changed

by:

Joe Patti

Seth Godin recently wrote that while many professions are just as important as they were 30-50 years ago, the basic skills required for those professions have changed.  Pharmacists no longer have to mix their own medicines, opticians no longer have to grind lens, lawyers have templates from which to generate documents, graphic designers aren’t required to be skilled in drawing by hand.

He concludes with:

In your work, are you fighting the change or leading it?

It’s hard to see us going back.

I attended a webinar Ruth Hartt was delivering today where she made a similar point about audience expectations, noting that while everyone acknowledges audiences for arts and cultural activities are shrinking, programming and marketing still tends to center the tastes of the older, diminishing audience and donor base.

To some extent, while it is important to have programming that reflects a broader segment of the community you wish to serve, Aubrey Bergauer has often spoken about audience feedback that focused more on the language, images, and experiences being focused on the arts organization and their needs vs. externally focused externally on audience expectations and needs. She has mentioned very few comments are about the programming, compared to comments about promotional language “reading like inside baseball.”

These observations are much in-line with Ruth Hartt’s discussion of Clayton Christensen’s research indicating consumers respond best to language and images that tells them how the product fulfills a need they have or aligns with what is important to them.

Good Sign When Funders Reflect On Their Programs and Practices

by:

Joe Patti

h/t Artsjournal.com which posted a story about the Greater Pittsburgh Arts Council’s (GPAC) heartfelt admission that it hadn’t been an effective administrator of arts programs.

CEO Patrick Fisher — while acknowledging that his group has done much good over the years — writes that “regardless of intentions, the Arts Council has caused harm by being inconsistent, unresponsive, or culturally inept.”

[…]

Fisher said it has sometimes been through poor planning and management of initiatives like the Disabled Artists Creative Cohort and the Black Arts Action Committee. GPAC “over-promised and under-delivered” on these underfunded attempts to increase opportunities for disabled and Black artists and left behind disappointed constituencies, he said.

Other programs that initially served a purpose failed to change as needed. One, Fisher said, was Art on the Walls, which at first addressed a very real lack of exhibition opportunities for emerging and mid-career artists. But it also kept diverting resources from more urgent projects even after other opportunities for such artists emerged, he said.

Likewise, certain grant programs for local artists ran out of money, leaving artists in the lurch.

Last April I wrote about the group, Crappy Funding Practices, which has been calling attention to onerous requirements and problematic expectations that funding entities have for grantees. The ultimate goal has been nudge funders to engage in the sort of self-examination that GPAC has undertaken.

As far as I recall, GPAC hasn’t been a subject of a post by Crappy Funding Practices, but some of those mentioned by the group have revised their practices when it has been called to their attention. It is to their credit that the CEO and members of the arts council have engaged in a listening tour, solicited feedback, and made changing some of these practices part of their next strategic plan.

FTC Enforcing Penalties Against Misleading Reviews

by:

Joe Patti

I have made a number of posts over the years on the practice of contextomy which is the practice of selectively editing quotes, often in connection with movie and show reviews, to make it appear reviewers enjoyed what they saw.

Or I should probably say that is the usual practice. Recently, the movie trailer for Francis Ford Coppola’s Megalopolis created fake negative quotes to suggest the director has been underestimated in the past.

Entertainment lawyer Gordon Firemark recently called attention to new Federal Trade Commission rules (FTC) regarding the buying and selling of fake reviews and testimonials. While the rule has a relatively wide application, (unsurprisingly inaccurately excerpting movie critic reviews in ads is the first example listed as a violation), Firemark addresses it in regard to reviews for podcasts and similar content.

Firemark writes:

Creators who engage with these promoters or otherwise participate in the purchase of fake reviews are now squarely in the FTC’s crosshairs. The FTC has made it clear that ignorance is no defense; if you’re benefiting from fake reviews, even if you didn’t personally buy them, you could be held liable. This could result in hefty fines, legal action, and irreparable damage to your brand’s reputation.

He lists a number of practices podcasters can employ– mostly avoiding the temptation to buy reviews, vetting promoters, focusing on creating good content, and encouraging sincere reviews.

Gorgeous Mountain Vista Costs A Couple Hours Of Heavy Climbing

by:

Joe Patti

Seth Godin recently made a post in which he stated the following:

The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain.

The greatest hits reel and the stunning photographs leave out most of the hard work.

This aligns with a theme of many posts I have made over the years that creative expression is part of a lengthy development process rather than a lightning bolt moment–something that even artists themselves forget.

About a week ago, Haydn Corrodus posted this fun video from the Beamish Museum on LinkedIn

I appreciated Haydn making the following comment which acknowledges it takes time to achieve a level of virality, especially when employing modern slang with a deadpan delivery:

From looking at their page briefly, it seems like it was only a matter of time before one of their videos went viral.

They consistently post and get decent views.

@beamishmuseum

This is slay #genz #slay #demure #fyp #viral #genzlife #sweet

♬ original sound – Beamish Museum