Getting The Dead To Blog For You

by:

Joe Patti

Thanks to an interview with librarian on my local public radio station, I became aware of a fascinating blog written from beyond the grave. The grandson of William Henry Bonser Lamin is publishing his grandfather’s letters home from the trenches of WW I exactly 90 years after they were written. The first letter, written on February 7, 1917 was published on February 7, 2007. His grandson had to make some allowances in his publishing schedule since 2008 was a leap year and 1918 wasn’t. But he remains true to all gaps in letters whether due to loss or his grandfather being home on leave. Only the Lamin family knows whether the senior Lamin returned home or perished in the trenches. All misspellings, grammatical errors are preserved.

While the same element of a suspense over an unknown fate may not exist for some of the more famous artists in history but the basic idea might be one arts organizations could use either over the course of a season or in the weeks or months leading up to an event. If the letters are accessible, the organization could post them in some manner appropriate to their plan. What was Tennessee Williams writing in his correspondence while he was writing A Streetcar Named Desire? Or Van Gogh when he painted Starry Night? He had committed himself to a mental hospital at the time so it is sure to pique some interest based on that fact alone even if there is nothing untoward in his letters.

A release plan that was paced slow enough not to overwhelm people or make them feel it was a burden to follow but frequent enough to give people an excuse to return to the website regularly could be welcomed by patrons of all experience levels. This could be a good alternative to attempting to have performers and creative teams contribute to a blog during rehearsal and performance periods. A reproduced letter with notations that the untimely death of a sister referenced by a composer were the primary motivation for a symphony will probably motivate a respectable readership.

The biggest negative I could see if this became a common practice is that those organizations with money and prestige will be able to do more research and gain exclusive access to estate letters. But the less affluent arts organization can still flourish by employing more publicly available materials in a manner that resonates with their community.

Photo of author
Author
Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group (details).

My most recent role is as Theater Manager at the Rialto in Loveland, CO.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.

1 thought on “Getting The Dead To Blog For You”

  1. I think this is a really interesting marketing idea. There’s a never ending conversation about how to make our websites ‘sticky’ how do we get people to return. This is a great example in conjunction with a production.

    Makes me wonder how I can apply it to publishing. Hmmmmmm.

    Reply

Leave a Comment