Should Audience Have Input For Programming?
What would happen if audiences were invited to participate in the planning of programming for orchestras? Many people would say this could be disastrous! After all, wouldn’t this be a path to all Beethoven concerts? (um, we have already done this without audience input!) There are assumptions and biases about audiences and what they will like and want to buy tickets for. It’s pretty much a fact that most people will have heard of Beethoven, Brahms, or Mozart, and orchestra managers and music directors rightfully know that familiar names will sell tickets … Continue Reading