Does Anyone Know Ryan Reynolds? It’s An Emergency
It’s not a super big secret that the classical music field is suffering in the marketing and promotion categories. Just look at the perspectives most organizations tend to lean into. Focus is typically on the conductor and/or the orchestra, not the consumer; ads are basically just mentions of the concert date or guest artists; copy tends to be either too stuffy and elitist or sways to the counter opposite. Both miss the mark. The problem is that non-profit groups typically don’t have revenue to cover salaries of top-level marketers, or if they … Continue Reading