I was having a conversation last week with another arts industry expert who asked me, “What do you think is preventing people from coming to concerts?” I said it’s the perceived rules. There are assumptions that one must come dressed a certain way, assumptions that if one doesn’t know when to clap they are not worthy, and assumptions that if one doesn’t understand the music or its history, they are a less important and/or won’t enjoy it so why spend the money on a ticket. These perceived rules do the opposite of … Continue Reading
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