For the longest time, orchestras would advertise a concert and then present the concert, and that was perceived as enough. In the last several years there has been a realization that it wasn’t enough and phrases like “Audience Engagement” started to pop up. There are many definitions of Audience Engagement depending on what side of the business you talk with. But what is clear right now is that orchestras rarely close the loop which includes the audience into the concert equation. Orchestras start the loop by presenting a concert, and typically they … Continue Reading

What would happen if audiences were invited to participate in the planning of programming for orchestras? Many people would say this could be disastrous! After all, wouldn’t this be a path to all Beethoven concerts? (um, we have already done this without audience input!) There are assumptions and biases about audiences and what they will like and want to buy tickets for. It’s pretty much a fact that most people will have heard of Beethoven, Brahms, or Mozart, and orchestra managers and music directors rightfully know that familiar names will sell tickets … Continue Reading

Walking down Chicago’s Michigan Avenue the other day I came across advertisement after advertisement for immersive experiences, including The King Tut Immersive Experience, The Prince Experience, The Van Gogh Immersive, The Harry Potter Immersive Experience and so on. The one that caught my eye and made me think of my own classical world was The Immersive Nutcracker. While many symphony and ballet organizations rely on yearly Nutcrackers to bring in families to the theaters, this new immersive experience seemed to be a direct threat. I posted this thought on Facebook a while … Continue Reading

Feeling needed, valued, seen, and appreciated are all things we humans like. When people acknowledge what others do or bring to a company or organization, it can be extremely powerful. It can make the person work harder, stay with the company longer, and feel more connected to the organization. Although the orchestra world actively thanks and acknowledges patrons and sponsors regularly (for the most part), is there enough acknowledgement within the organization itself? Over the past couple decades as a professional musician, I’ve heard several voices expressing a lack of appreciation or … Continue Reading

When corporations are faced with crisis, challenges, or just want to regroup and refocus, many have found that offering improv (improvisation) workshops is a great way to unify the company, encourage creativity, and streamline communication company-wide. Nonprofit organizations, especially orchestras, are no different with needs of finding focus, creativity, and unity. And coming out of this pandemic these organizations really ought to be firing on all cylinders. Embracing the improv workshop mindset would be something orchestras should consider! Many of us in the orchestra business know there is a communication challenge, a … Continue Reading