Neo Classical – Holly Mulcahy on the future of classical music

Embracing an Inviting Approach to Music Discovery

Tue, Sep 3, 2024

by:

Holly Mulcahy

In my previous article, we discussed how traditional notions of “education” can sometimes make learning about music feel like a chore. Now, let’s dive deeper into how we can implement an inviting and engaging approach to music discovery. Transforming the Experience To make music discovery an enjoyable and meaningful experience, we need to shift our approach from a formal, education-centric model to one that feels like a creative adventure. This transformation requires rethinking how we present and interact with our audiences. Create Interactive Experiences Engage your audience with interactive elements that invite … Continue Reading

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Rethinking ‘Education’ in Music: How to Make Learning Feel Less Like Homework and More Like Fun

Sun, Aug 11, 2024

by:

Holly Mulcahy

When we talk about integrating music into our communities, the term “education” often comes up. But let’s be honest—doesn’t “education” sometimes sound a bit dry, almost like a chore? It can come across as something daunting, like homework, or creates a barrier to participation. Most arts organizations and orchestras include the word “education” in their mission statements. The language on websites, in programs, and in press releases frequently focuses on “education,” which can make enjoying and discovering music seem less inviting and more like a tedious obligation. From my own experience, I … Continue Reading

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The Power of Storytelling: How Orchestras Can Captivate Hearts and Minds

Mon, Jul 22, 2024

by:

Holly Mulcahy

“Well, if that’s your story, then classical music is cancelled!” That’s what I would jokingly say whenever someone lamented, “Nobody knows or even cares that there’s an orchestra in our city. Nobody understands us, our value, or our worth.” This sentiment is all too common among orchestras across the country. So, how can orchestras make their value and worth known, understood, and relatable? While having a logo and a well-designed website is a good start, the most powerful tool to capture attention and hearts is a compelling narrative. With all the social … Continue Reading

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From Green Room to Reality: Why Orchestras Need to Go Undercover

Sat, Jun 15, 2024

by:

Holly Mulcahy

In my recent reflections, spurred by my own experiences with buying tickets (at full price, not comps!) for various events, I’ve come to a realization that might resonate deeply with those of us in the orchestra industry: we need to step out of our familiar world and experience what it’s like to be our own patrons. Walk in Their Shoes Imagine this: as a musician or someone deeply involved with an orchestra, you decide to purchase tickets for an orchestra performance. You navigate the (sometimes) cumbersome online ticketing process, figure out the … Continue Reading

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Don’t Patronize Our Future Patrons: Empowering Children in Classical Music: Part 2

Sun, May 5, 2024

by:

Holly Mulcahy

Empowering children in classical music experiences requires more than just opening the doors to the concert hall; it demands thoughtful and tailored programming that resonates with children of all ages…and their parents! Tailoring Experiences for Children of All Ages Children encompass a wide range of ages, from the very young to adolescents, each with their own unique needs, interests, and capacities for engaging with classical music. Recognizing this variety is paramount in designing programs that resonate with children across different developmental stages. For younger children, interactive and hands-on experiences are essential in … Continue Reading

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