Trust: The Currency We Overlook
Trust is a commodity in the classical music business. Not just in the obvious places like programming, performances, and leadership, but in the intangible spaces that either elevate or erode our experiences. For example, a conductor programs a work that is perceived as thorny, challenging, maybe even off-putting to some audiences. Do they already have trust built up with their community? Have they nurtured enough curiosity that a listener will say, “This likely is not my usual cup of tea, but I will give it a shot”? Trust from an audience does … Continue Reading