Creating Connections With Inside Jokes Shared By 6 Million People

by:

Joe Patti

I believe it was Artsjournal.com that shared a story a week or so ago about the Philadelphia Inquirer’s attempt to increase subscriptions and engage a younger audience with an ad campaign that makes inside jokes about life in and around the city.

The article put me in mind of the idea that while sharing in inside information creates a sense of belonging, for arts organizations the idea that there are rules you need to know in order to not stick out creates a sense of alienation. Though there are obvious benefits to citing insider knowledge shared by 6 million people living in the greater Philadelphia area. Arts and cultural organizations might tap into a similar situation on a smaller scale in their own communities in order to build a greater sense of connection and identity.

The Inquirer campaign employs the repetition of the simple phrase, “Unsubscribe from…, subscribe to…” So for example, “Unsubscribe from one-bell city, Subscribe to Nobel-winning city,” referring to two University of Pennsylvania scientists recent win of a Nobel prize and, of course, the Liberty Bell.”

Another does a call out to the mascot of the Philadelphia Flyers, “Unsubscribe from Philly is gritty, Subscribe to Gritty is Philly.” And other references the city’s iconic LOVE sculpture and Greek translation of the city’s name as “city of brotherly love:” “Unsubscribe from I heart NYC, subscribe to Philly love.”

As you might imagine, people are coming up with their own ideas for couplets following the same pattern.

There isn’t any clear indication about how much the campaign may have increased subscriptions, but with 85,000 digital subscribers, they are within striking distance of their goal to get 90,000 by the end of the year.

Experiences More Valuable Than Material Goods When It Comes to Happiness and Social Cohesion

by:

Joe Patti

Sunil Iyengar who directs the research arm of the National Endowment for the Arts recently posted on the idea of arts experiences as one way for individuals to create connections with others. He points to two studies conducted in 2020 where people received a text every few hours and were asked to respond about a purchase they had made within that period of time.

Study subjects were asked whether they had made a material (furniture, clothing, jewelry, electronic goods, etc) or experiential (concert tickets, trips, restaurant meals, going to sporting events) purchase.

In both studies, experiential purchases were associated with significantly greater self-reported happiness than were material purchases. Also, because the data collection methods enabled participants to respond within an hour of each transaction, the reports of happiness can be described as “in-the-moment” returns from these experiential investments, the authors suggest.

“People’s experiential purchases, in other words, live on longer and are likely to provide more active, moment-to-moment happiness as they lead people to feel better about themselves and connect more with others,” Kumar et al. write. Stressing the implications of these findings for social connectedness, the authors add that “because experiences also lend themselves more to re-living and sharing memories with others, individuals can also advance their momentary happiness through these types of extended consumption as well.”

Long time readers know that I am wary about any prescriptive claims about the arts curing social ills, raising test scores, boosting economies, etc., so I was pleased to see that Iyengar wasn’t making any claims that carved out special benefits attributable to arts and cultural activities but instead implied they were part of the mix. Certainly, we all recognize that there are many moving pieces that contribute to people having an enjoyable experience, including restaurants, traffic, parking, babysitters, etc.

Enjoyable changes don’t occur in a vacuum where they are attributable to one cause. Last night I idly started to look at Google Streetview in the neighborhoods around where I live and work, flipping back to pictures from 10-15 years ago and it became clear how different decisions by governments, businesses, and developers contributed to the attractiveness of these places and increased availability of local resources as well as the closure of some businesses and increased traffic.

In the same respect, arts and culture contribute to, cultivate, preserve, social connection and cohesion, but aren’t the sole product to be applied to solve issues that face communities.

Sometimes You Can Renovate Your Way Out Of An Audience

by:

Joe Patti

So as much as we may think that we need to find new strategies and tactics to engage with audiences, a lot of times we are reinventing or rediscovering approaches that were ignored in favor of the newest theories on audience development/marketing. For a few years now I have been talking about the importance of letting people see themselves in the programming, audience, etc.

The theater I am currently running celebrated its centennial in 2020 (so the real party happened in 2022 as Covid restrictions abated.) An historic booklet was put together with an array of news articles, pictures, etc celebrating the theater’s early existence as a movie and vaudeville house.

One section talks about one of the renovations and quotes the manager who has become something of a local icon.

“Surprisingly, attendance dropped after the remodel.

According to Ted Thompson, ‘…we made it so fancy the farm boys and other workers who came in their overalls on Friday and Saturday for the western movies, quit.  When it finally dawned on me what was happening, we filled the lobby with baled hay, dressed the usherettes in gingham dresses and me in Levis and everything was o.k again.”

If you hadn’t surmised from the references to usherettes in gingham dresses, this was quite a few years back –in 1941.

While it might have been a bit more difficult to get into town to see movies back then, it still says something that attendance dropped due to installation of a new carpet and art deco design choices given that movie theaters were much more central to entertainment, news and social life at the time.

It seems to be a pretty strong testament to how physical surroundings can make people feel that a place isn’t for them. These are people who had presumably attended movies at the theater before and felt welcome. Westerns were still being shown on Friday and Saturdays to serve them as an audience, just like before. But the environment shifted and felt too refined for their comfort, so they stopped coming.

Unisex Restrooms Look A Little More Attractive When You’re Waiting On A Long Line

by:

Joe Patti

A couple weeks ago, Rainer Glaap posted a link to a news story about people in Germany advocating for unisex restrooms.  It wasn’t so much about wanting to provide spaces for people identifying with differing genders, but because the lines for the women’s room at public events are too dang long! (Article in German so you’ll have to run it through a translator if you browser doesn’t have one built in)

The waiting women agree: “It’s annoying, but what do you want to do? Well, you could make unisex toilets,” says one. “It’s not just at concerts – the women’s toilet is always full,” says another. “Personally, it wouldn’t bother me if everyone used one toilet because I notice that it’s quicker, especially in men’s toilets, and I think: Why can’t I just go to the other one?” asks another.

[…]

If women didn’t always have to go past the urinals, many people in the queue would simply go to where something was free anyway. “As far as I’m concerned, you could just have gender-neutral, shared toilets. That would be fine for me,” says a waiting woman, or: “We’ve already gone into the men’s toilet. What are we left with? A solution would be more toilets.” “I would also like unisex toilets, I wouldn’t have a problem with that.”

Other than the obvious observation that this issue seems to be near universal since I have posted similar stories from England as well as a history of women’s lounges, what was somewhat interesting about this story was the suggestion that the number of restrooms is limited to the official regulations for insurance reasons.

According to the regulation, for example, there must be twelve toilets for 1,000 women. However, eight toilets and twelve urinals are required for 1,000 men. So there are more sanitary installations for men in the same space.

[…]

Meeting places such as theaters or concert halls are free to build more toilets than required, but for insurance reasons they always build as closely as possible to the DIN standard and the regulation, says Illing-Moritz. The building regulations therefore urgently need to be adapted. It has long been scientifically proven that women have a greater need for toilets. With the third gender category “diverse”, an adjustment would also be needed there.

I am not quite sure what sort of hazard a venue might be flirting with by adding more toilets. I am sure many attendees would suggest there is a greater risk associated with not being able to get to a stall in a timely manner. The article also notes that people spend so much time standing online, they don’t have an opportunity to buy drinks and other things which would enhance revenue.

I would also observe that there is an increased chance these days that people will observe it is a lot easier to get into their restroom at home and stay there instead of venturing out to a performance venue. So if the opportunity presents itself to add some more accommodations to restrooms, some venues may decide it outweighs whatever issues insurance might present.