Does Your Real Estate Serve Your Current Strategy?

by:

Joe Patti

Bloomberg recently had a piece about how the Girls Scouts of Colorado recently opened a space in Denver known as DreamLab, envisioned to be a third space for girls.

As spaces for young people to hang out grow scarcer, and the mental health of young women, especially, reaches unprecedented lows, the Girl Scouts is investing in properties girls can make their own.

“We really want the Girl Scout DreamLab to be their third place,” after home and school, said Anne Smith, senior vice president of property strategy for Girl Scouts of the USA

Two other DreamLab spaces are under construction in NJ and LA and more may be on the way based on how Covid has apparently impacted Girl Scout operations and use of physical spaces.

“Troops found that the traditional public spaces they’d relied on to host meetings, like church basements and libraries, were getting harder to access. Girl Scout staff were embracing remote work like the rest of the workforce, leaving offices empty. Some Girl Scout councils started selling properties, as membership dues dropped.

[…]

Data showed that the best-utilized spaces were those within a 20 to 30 minute drive from the majority of their membership, for example. “There were a lot of different data points that show that our current model wasn’t meeting the needs of our girls,” said Smith.

The Denver DreamLab occupies about 4,000 square feet of leased space in a new property chosen for its prime location: It’s within 15 miles of nearly 30% of Girl Scouts of Colorado members as of 2020, and by 2026 it’s projected to be within 15 miles of more than 150,000 girls between the ages of 5 and 17.

I wondered if this might serve as an example or inspiration for arts organizations in some way. I don’t know exactly how at this point.  Back in January 2022, the Long Wharf Theater announced that after nearly 60 years operating in permanent spaces around New Haven, CT they were going to pursue being an itinerant company so that they could provide services closer to the communities they hoped to serve.  So there is something of a precedent for arts organizations disinvesting themselves of their spaces.

While there are performance, rehearsal and offices spaces that have been offered to arts organizations similar to how it seems DreamLab is being offered to Girl Scout groups, I don’t know that many arts organizations who have utilized these resources have done so with the intentional goal of being itinerant so much as adapting to the opportunities being made available.

It may not seem like a big distinction on paper, but you could say the same about Vine, Instagram, and Tiktok. While Vine seemed to be everywhere for awhile, it fell out of favor relatively quickly while other similar apps thrived.

 

When To Belt Out In Song And Not Belt The Person Sitting Behind You

by:

Joe Patti

By now most people have probably heard about the brawl between audience members at a Manchester, England performance of The Bodyguard because people were singing along to “I Will Always Love You.”  The more I read, the more I wonder if maybe opening the bars at the theater 1.5 hours before curtain might be as big a contributor as people having poor etiquette.

Assuming many have read their fill about the incident, I wanted to point to a different article in the Toronto Star which interviewed ushers at performances in that city about audience behavior. While they say they have also seen their share of rude behavior and vain attempts to keep people from singing along with shows, the ushers point to examples of productions leaning into the trend:

One way some producers have been able to satisfy audience’s cravings to turn the theatre into an enormous karaoke bar is to end the shows with a big medley — a so-called Megamix. The recent “Joseph and the Amazing Technicolor Dreamcoat” tour in Toronto used that, and wannabe Broadway singers got to belt out the songs with the cast and record themselves doing it on their phones.

Aislinn Rose [artistic director of Toronto’s not-for-profit Theatre Centre] believes theatres could go even further and designate certain performances as sing-along shows
[…]

“I’m not advocating for every performance to look like that, but there’s an opportunity to build an incredibly loyal, live following of people who want to engage with live performance. I think we should find a way to support that.”

Apparently there was a time when some Toronto based productions were trying to get audiences to sing-a-long, and couldn’t so maybe there is an element of be careful what you wish for here.

Ironically, Mirvish Productions programmed sing-along performances for their production of the Queen jukebox musical “We Will Rock You” way back in 2008-2009. It didn’t catch on.

“We printed out lyric sheets and everything,” said Karastamatis. “But very few people sang along.”

But as the article suggests at the end, you generally don’t plan to spend a lot of money on a ticket to listen to the people next to you sing off-key. So unless you are doing a show like Rocky Horror which has a long tradition of audience participation,  having designated times or performances where people can sing along is probably going to be the best approach in the short term.

A Link Between Awe And Generosity

by:

Joe Patti

Thanks to Barry Hessenius for providing my post topic today. He sent a link to an Inc magazine piece titled “Want to Raise Kind, Generous Kids? Take Them to an Art Museum.” Readers will know that I am not really big on discussion of art as a prescriptive solution based on inchoate theories and research. So I was interested to see they connected the sense of awe art generates to an increased generous impulse.

Certainly, museums make children more worldly and cultured, but how do they make them kinder? The link, according to the new study, recently published in Psychological Science, is awe. A whole line of research, and a much talked about new book, shows that experiencing awe can help adults. Feeling a sense of smallness in front of sites greater and grander than you–be that the Mona Lisa or the Milky Way–tends to tamp down runaway egos and make adults humbler, kinder, and more relaxed. This latest research looked to see if awe would have the same effect on children.

The research was conducted with 159 kids aged 8 to 13 so I am a little cautious about any definitive statements based on such a small sample size, but the results pointed to exposure creating a tendency to be more generous.

Of course, art isn’t the only source of awe in our lives. The article says ” simply looking for the awe-inspiring in the everyday can increase our perception of awe and its associated benefits” even if you don’t have ready access to museums. Some people experience awe from the natural beauty present in their every day activities, for example.

The bottom line is that nudging your kids to notice and appreciate the greatness and grandeur of the world around them won’t just make them more observant and aesthetically appreciative. The latest science shows it will also nudge them to be humble, kind, and caring.

He Proved The Power Of The Rule Of (Folding In) Thirds

by:

Joe Patti

When I saw a notice about MAD Magazine artist Al Jaffee’s death at 102 yesterday, it was tucked in the corner of a website so I didn’t think there would be a lot of notice. But this morning there were a plethora of stories.

He has been feted for his work on the magazine’s fold-in back cover which turned a large picture into the wry answer the picture caption.  For me, that was an inadvertent bit of visual art education to readers of the magazine. Seeing how ultimate image was derived from the larger piece taught people to look closer at what might be happening at the edges of pictures. I can’t be the only person who tried to figure out the answer in my mind’s eye before folding the page.

While it may not have been high art, those covers could have been a great entrée for introductory level visual arts courses since so many classic paintings had meaningful images inserted in the periphery. And of course, the final fold in image wasn’t the only visual joke. The whole cover was peppered with satire and foolishness as a reward to the patient viewer.

You can find many examples of his fold-ins on different websites  DC Comics interviewed him awhile back where he discussed how he managed to engineer the covers.