Accountability Leadership

by:

Joe Patti

Back in June there was an article on the Harvard Business Review site about 3 Ways to Compassionately Hold Your Team accountable.  The authors of the piece approach the topic from the cognitive processes associated with accountability. What appealed to me about the piece was the contrasting of punitive approaches with those that views an assignment as an opportunity for growth and acknowledges that mistakes are a part of that process.

Since the creative process involves generating, refining, and building upon multiple iterations, this seems an appropriate approach to apply to management and leadership practices in arts and cultural organizations.

The authors categorize these perceptions of accountability as “threatening” vs. “worthy challenge.”

Leaders should strive for the second type of accountability, as there is now significant research suggesting that encouraging a growth mindset accelerates individual performance, learning and adaptability, and overall well-being. And because growth-oriented accountability rewards employees for taking risks and encourages a growth mindset, it has knock-on benefits for team culture. In particular, it compels people to find solutions to the mistakes others have made rather than blaming or shaming them.

The three accountability methods they identify are: Think Ahead, Own Your Commitments, and Anchor on Solutions.

Think Ahead involves envisioning and communicating what success looks like to staff, including any difficulties staff may encounter. The example given in the article is a client that often interrupts to ask questions, but similar situations occur in arts and cultural environments in terms of details known about attendees, groups, board members, etc. The challenge to Thinking Ahead is being able to empathize with the person(s) being assigned the task. Not only in terms of what questions they may have on details you take for granted, but anticipating that they may be intimidated by a situation that wouldn’t ruffle you.

Own Your Commitments is essentially holding yourself to the same standard as employees and modeling the behavior for them rather than taking a “do as I say, not as I do approach.” The authors point out that if employees are held accountable for meeting certain benchmarks but their leaders are allowed slack, the dichotomy can cause all sorts of issues.

An arts organization related example that immediately comes to mind are policies like ticket changes, rental refunds, etc. Often it does fall to a leader to bend policies to accommodate certain people and situations. In those situations it is important to confirm that staff made the right decision with their initial refusal rather than blaming them for not knowing they were dealing with an important person and should have made an exception. The other approach is to explain why the decision to bend policy was made and either empower employees to make that decision themselves within that context or give them permission to pass the decision up the chain without repercussions.

Finally, Anchor on Solutions is essentially the practice of acknowledging errors and problems are part of becoming more skilled and productive. It is about reflecting, discussing, and seeking solutions rather than focusing on assigning blame.

Anchoring on solutions means letting go of blame and working to make things better. It means debriefing deeply on both wins and failures, and constantly seeking creative ways of solving problems instead of reasons for failure. Like owning your commitments, anchoring on solutions is a learnable skill that is heavily influenced by the actions of others around us. Therefore, leaders need to be intentional about focusing on the way forward, not on finding out whose fault it is.

Rome Was Built In A Day. But What Day Was That?

by:

Joe Patti

Seth Godin recently made a post that sort of wrapped the concepts of life long learning, creation being a process, and failure being part of any endeavor.

He starts by saying Rome WAS built in a day.

Rome was built in a day.

It wasn’t finished in a day. In fact, it’s still not finished.

But the day someone said, “this is Rome,” and announced the project, it was there.

Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident.

I appreciate his suggestion that things come into being when they are acknowledged as existing and being named. Yet something can have an acknowledged existence and not be complete. In the process things are discarded and destroyed and other things remain just as there are parts of Rome which have endured as well as have gone from existence. Or like the Colosseum it both exists as a construction people visit, albeit in a partially destroyed state, but also has some of its constituent parts which were carted away contributing to other structures in the city.

Essentially a version of the Ship of Theseus where some discarded parts are recycled and others destroyed even as others have been added.

In that context as Godin says, we can’t go into the start of some endeavor with too much expectation about the form success will take lest we become paralyzed conceptualizing all of what will be required. That is as true about initiating a creative project as it is building a city or creating ourselves.

There was a day when you came into being. Was it the day of your birth or sometime later when your personality and personal philosophy developed? Are you still being built and who is doing the building?

 

Handling All Your Festival, Concert, And Theatrical Touring Needs

by:

Joe Patti

Earlier this month a piece on The Conversation site called attention to the often unseen contributions roadies make to the success of festivals, concerts, and theatrical tours.  There is often a lot written about the artists performing, but scant content about the people who literally do the heavy listing. The article’s author, Gabrielle Kielich, has recently released a book road crew on tours.

One of the things she emphasizes is that the catch all term roadie tends to obfuscate the diversity of jobs touring crews perform and creates the impression they only contribute physical strength rather than a high degree of technical skill.

The size of a crew is determined by the scale of a tour and the needs of musicians, but they typically include the following: tour manager, production manager, instrument technicians, monitor engineer, front of house engineer, lighting technician and merchandise staff (known as “merch”).

[…]

The term “roadie” falsely suggests that crew members’ roles are interchangeable and undifferentiated. For this reason, although “roadie” was once the accepted term, it has generally fallen out of favour. Now, many crew members prefer a more specific occupational title.

The rejection of the term “roadie” also represents a wider shift in the culture and professionalism of live music and distances these workers from the stereotypes and cliches associated with the mythologising of rock music culture.

Free Admission Isn’t An Audience Building Strategy

by:

Joe Patti

Thinking that free or discounted tickets will increase accessibility and loyalty is something of a pet peeve of mine. Yesterday I commented on a post Sean Kelly of Vatic made on LinkedIn where he noted that people who didn’t want to use dynamic pricing for their events that were selling well would willingly discount or comp tickets to a show that was selling poorly. The connection I saw in that statement is that any pricing change you implement in response to perceived level of demand was essentially dynamic pricing.

In that context, I wanted to point to a recent post Colleen Dilenschneider and colleagues made about the connection between price and perception of value for different types of arts and cultural organizations.  The post has 35 charts and goes into a lot of detail which I am not going to even try to reflect.

There were a couple of statements made in their data analysis about pricing, satisfaction, access, and free admission to which I wanted to call attention. First of all, in general, they found that just because someone perceives something to be expensive, it doesn’t mean they feel the experience wasn’t worth the cost. People understand that a quality experience costs money.

In fact, lower cost experiences often receive lower satisfaction scores for various reasons, including the obvious fact that not charging a lot means you have less capacity to offer a quality experience:

Free and low-cost cultural entities generally have lower guest satisfaction rates, intentions to revisit, and willingness to return. Again, this is because people generally “pay for what they value and value what they pay for,” and it is consistent with ongoing research we continue to collect regarding perceptions of free vs. paid-admission organizations.

Also, it’s likely that at least some free and low-cost museums really do have lesser guest experiences! After all, they are likely reliant on another source of revenue than the gate and they may be more cash-strapped than other cultural entities that have alternative funding sources.

What really caught my attention was their admonition against equating diverse audiences and affordable access audiences:

However, diverse audiences and affordable access audiences are not the same. Indeed, it can be very problematic to assume that diverse audiences and affordable access audiences comprise the same groups of people. (More directly: It is dangerous and incorrect to associate the idea of diversity with the idea of affordable access.)

I suspect part of what they consider problematic is equating being low-income with being a person of color. One of the data points presented from the research was that the belief that an organization is “for people like me” was lowest among those perceived to be least expensive which already starts to cast some doubts on using free admission to diversify attendance. In part this may be related to low revenue meaning you may lack the funds to support efforts to make a broader segment of the community feel welcome.

But from the analysis provided by Dilenschneider and the folks at IMPACTS it may also be that many of these entities aren’t really making any efforts beyond just offering free admission:

Being free is not the same as being welcoming. Some free and low-admission organizations treat their admission strategy as the near-entirety of their audience expansion efforts. However, free admission organizations do not have notably different audiences than paid-admission organizations. Just because something is free doesn’t mean people who don’t have interest (perhaps because they feel unwelcome) will do it. We see time and time again that free admission is not a foolproof audience expansion strategy with reliably positive impacts on welcoming perceptions. Being perceived as welcoming requires strategy, effort, thoughtful programing, prioritization and – often – investment. It’s not as simple as putting a “free” sign on the door.