Support of Great Numbers

by:

Joe Patti

Today I got an appeal from a performing arts group asking me to vote for them on the Chase Community Giveaway Facebook page. The top 100 organizations get $25,000 and the top voted organization get $1,000,000. I am a little leery about this. First of all, I wonder if Chase is using this to gather names to offer their banking services to. I am also concerned about charitable giving becoming a matter of popularity and campaigning. I have never had any interaction with the group who emailed me. They likely got my address by buying a database from a professional organization of which I am a member. Now they are spamming me in an appeal for my support.

I do appreciate it when people outside corporate giving offices are provided an opportunity to direct donations. Many organizations I have worked for have benefited from employer matching donations. For Subaru’s 30th anniversary in the US, they asked their employees to nominate causes to which they would donate cars. A place I once worked received one of those cars. (And my next car is likely to be a Subaru as a result.)

Every September, a local grocery chain allows people to donate to charities at the cash register and they match it. We send out emails alerting people to this opportunity. The people we email already have a relationship with us in some form.

Just like with American Idol voting, giving based on voting results provides too much opportunity for stuffing the ballot box using scripts, duplicate Facebook accounts and other little tricks. Not only do charities not deserve to have their funding decided in this manner, but their staffs should be pursuing their core purpose, not frantically monitoring internet voting standings and trying to rally votes. The constituencies that many of these groups serve may be immensely grateful for the help they receive, but may not have the ability or time to get online to express that appreciation by voting. Those who deserve the support most may not even make it on the radar.

However, if giving decisions are going to be made via social media tools, then it behooves non-profits to raise their public profile so that people are aware of their work and accomplishments and can advocate for them.

On a related note, you may or may not be aware that when Dutch Bank DSB dropped out as sponsor of the U.S. Olympic Speedskating team, Stephen Colbert called upon his viewers to pool their money and donate to sponsor the team. The Colbert Nation logo will appear on the team’s uniforms starting at the World Games.

It started me thinking that maybe the arts should do something similar. Perhaps we could funnel our money through Americans for the Arts. But the question is, what team to sponsor? The gymnastics teams with their choreographed floor exercises might seem a good fit, but may be too obvious. Maybe the pole vaulting team. “Americans for the Arts, proud sponsor of the US Olympic pole vaulting team. Americans for the Arts, catapulting America to new heights.”

Okay, a little corny, but it could be fun. Think of it- whatever team we picked would have some of the best visual promotions out there. Visual arts could be creating all sorts of pieces in tribute to the athletes in action. We might even end up with an Olympic mascot that wasn’t immediately forgettable.

How Do I Assess Thee? Let Me Count

by:

Joe Patti

The authors of Human Sigma take a pretty damning view of the evaluation process of most companies as being antithesis to productive improvement of the employees.

“First, where did the set of things to be rated come from? Did they come from a systemic study of the necessary outcomes of your job, or did they come from a committee of people who described all the things they think you should do in your role? Does the list mix hard financial and operational outcomings with fuzzier ratings that sound good but may nor may not have any bearing on how well you do your job (as compared to how others think you should do your job)?”

They also feel the way those measures are utilized during the evaluation period is flawed.

“Once your manager has identified your “deficiencies,” how much of your review is spent discussing them and how to fix them? Now compare that with the amount of time you both spend discussing the ways in which you most naturally and powerfully think, feel and behave, and how better to capitalize on that.”

Their feeling is that “most workgroups and managers can be optimally measured with only two classes of metrics: the critical financial and operational outcomes that are the purpose of that business unit and the HumanSigma level of that unit.” In their mind, the aim of the evaluation process is to forge a productive and trusting relationship between supervisors and subordinates rather than a primarily corrective one.

As mentioned in my earlier entry, the focus of an evaluation should be on what the employee is expected to accomplish, not how they are supposed to do it. It isn’t about if they are working hard toward a goal or following every prescribed step, but rather if they reach the goal. (As a cog in an bureaucracy with an often inane attention to detail, I am all for that!)

Achieving a situation where such an approach will be successful starts with the hiring process. The authors urge focusing the interview and hiring process on inherent talent plus willingness to pursue new skills and mastery as a measure of performance. They counter the argument that it is difficult to identify and measure talent by noting that there are instruments out there, that while not perfect, are accurate enough to be useful in assessing an individual’s talent. Even with talent, hard work is necessary. Even someone as talented as Mozart was pushed to practice early in life by his father.

They cite the necessity of 10,000 hours of practice to achieve mastery for everyone, regardless of talent. Without effort, even a great talent atrophies. This is not to say that hard work allows people to achieve mastery in the absence of talent. A person receiving training which emphasizes their talent will likely progress at a much greater rate than one whose talents are unsuited for the position.

I would really love to know if there is any performing arts organization that actually pursues a hiring process that even closely approximates this approach for their non-performance employees. In an industry which subjects highly skilled and talented artists to grueling audition processes which are often resolved by attempting to discern minute differences between people, how many administrative managers, executives and general employees are subjected to a comparable detailed assessment of their talents and abilities in relation to the various dynamics of their positions? For most arts employers it is matter of experience and passion for the arts (for some, passion doesn’t seem to be a prerequisite.)

Two years ago I wrote about an article by Peter Drucker urging people to learn about how they work best and communicate that information to colleagues and supervisors. Fleming and Asplund make a similar suggestion when it comes to rewarding people in relation to how they would like to be recognized. Some people love attention and want public parties, others don’t and would prefer a private intimate acknowledgment. Rewarding people counter to their preferences may undermine their investment in the company.

I think that the company’s varying procedure for rewarding employees needs to be made very clear from the outset otherwise other employees’ investment may be undermined vicariously. Someone who has a big party thrown for them to celebrate their success may be perplexed and hurt when no overt recognition is accorded an esteemed co-worker who achieved just as much.

These same basic suggestions are applied on a larger scale to workgroups and segments of a company. Each group has its own set of traditions and symbols associated with celebration. Trying to replicate that with another group hoping to motivate them may fail because the practice has no significance to them.

Their suggestions for corrective action are more measured. You accentuate the positive quickly and publicly, but consequences for sub-standard performance, while clear, are not as enthusiastically applied. Their purpose is to remove fear as a motivator for improvement. If change does not manifest, the authors suggest mentorships and retreats as later steps for bringing about change.

Most of their suggestions are far more nuanced than I am able to present here. For example, awards where one group continually wins or everyone gets a chance at winning are equally worthless in helping to motivate improvement. Likewise, many mentor programs and retreats are ineffectual.

Obviously, if anything I have said in the last week or so of entries sparks your interest, you should pick up the book to explore further. While I have linked to Amazon’s listing in my entries, it was for convenience sake rather than to sell anything. I got my copy at the library.

Gulp! Let Employees Set The Rules

by:

Joe Patti

So getting back to my Human Sigma discussion in this entry. There is quite a bit I am skipping over generally because I have discussed many of the concepts before in other entries. For example, the idea that customers can develop an emotional investment with a company based on how different factors align with how a person identifies themselves. The surroundings and other customers conform to their idea of cool and upscale and so they develop an attachment with it.

One thing authors Fleming and Asplund mention that evoked an “ah-ha!” connection for me was the importance of having design empower customers. People want to feel competent in their relationship with your organization and design contributes to that. This is why many chain stores have standardized layouts. Nothing erodes the confidence of a do-it-yourselfer like not being able to find what they seek in a big box hardware store by yourself.

This made me think of the need to have easy to navigate websites and voice mail systems, but most importantly for the arts—an easy to navigate season brochure. How many season brochures have you picked up and couldn’t figure out how to buy single tickets much less fully subscribe to a season? The fact that people aren’t subscribing much any more may be a partial blessing for organizations’ relationships because negotiation of many a brochure has been the bane of arts patrons.

One study finding I alluded to in earlier entries is that Human Sigma isn’t just about getting customers highly invested in the company. According to their research, even within the same company, the branches that were most profitable had high emotional investment by both customers and employees. Having one group actualized but not the other is good, but having both improves success exponentially.

Now you may be thinking this is great and your organization is about halfway there because arts people almost by definition are highly emotionally invested in what they do. But they aren’t necessarily invested in promoting and interacting with patrons. If you recall the list of quotes in yesterday’s entry, at least one artist wondered why he/she needed extra training to be an arts educator given all they had received in their discipline.

Employee-Customer interactions contain the most terrifying suggestions in Human Sigma because Fleming and Asplund urge instructing employees about the end goal but leaving it to them to achieve it. Because a standard script of responses can’t cover all eventualities, the authors essentially propose using one as a FAQ document rather than as part of a set procedure. This is pretty scary because it requires giving up a lot of control. Though I should note, it doesn’t mean relaxing standards, just re-evaluating how those standards are measured.

Instead they suggest creating a series of strategies employees can use to improve their interactions with customers. Rather than rewarding people on the basis of how many people they can process in an hour, the focus is on engaging in conversations to assess their needs. “The uncomfortable truth here is left on their own, employees will develop their own strategies for interacting with their customers and their fellow employees, whether you play a constructive part in that process or not.” They posit that you are better off involving yourself at the start to keep it constructive.

The process is more than I can explain here so you will have to read the book if you are interested. In summary though, they say that the best environment to help people develop new strategies for customer interaction is one where they are held accountable for their mistakes and high quality feedback is provided. What they aren’t suggesting is that each person does their own thing, but rather that employees be allowed to develop new approaches by group consensus.

One of the things that popped out as I read the book was the concept of decision making silos. These silos emerge when decision making is compartmentalized rather than shared throughout the organization. The example they use was an airline whose advertising arm promised much better service than the front line service personnel had the resources to deliver. In fact, each had been provided with contradictory guidance. Advertising was tasked to improve market share, the front line was instructed to ruthlessly control costs. Neither consulted the other to discuss how to resolve an essentially mutually exclusive set of expectations.

I have talked about how marketing isn’t just the job of that department before. The authors go a step further by suggesting the position of a Chief Human Sigma Officer who will watch out for such conflicts and has the authority to move an organization toward more interactive decision making. They suggest consolidating all marketing and human resource responsibility into this executive position. (Though acknowledge other configurations are possible.) I don’t know how this might manifest in many art organizations. Though given that disciplines like theatre are merging artistic and management executives into one position, maybe merging marketing and human resources isn’t beyond the realm of possibility.

I am nearly done with my discussion of the book. Next entry- Assessment and Reward

Art That Scans

by:

Joe Patti

I have a few more thoughts based on the Human Sigma book I have been discussing over the last few entries. However, I wanted to present some fun stuff I have recently come across as something of a palate cleanser before I move on.

In something of a reverse of Al Hirschfeld’s work where people would try to find a bit of information, the name Nina, in the lines of his art, a Japanese company has created art out of informational lines. Via Dark Roasted Blend are these great images made out of functioning bar codes. The company in question, Design Barcode, won a top advertising award in 2006 for their work which appears all over products in Japan. A short promo video they made claims they have never had a misread. To watch the movie, click the arrow in the upper left corner.

The other tidbit I thought I would share is a link to Richard Kessler’s blog, Dewey21C. I have been biting my tongue for the better part of a month over the comments he quotes in his entry, “The Things I Hear About Arts Education.” The tongue biting is my attempt not to make snarky remarks in reaction to some of the sentiments he cites.

Regardless, they bear reading since he says they are all real quotes because they represent a spectrum of views about arts education. Some of my favs:

We like arts because there are no wrong answers.
School Principal

We do not like the arts because there are no wrong answers.
CEO

Parents are the key to arts education.
Foundation Staff Member

Parents are a waste of time.
The very same Foundation Staff Member

Parents in low income areas don’t care about the arts.
Arts Education Consultant

We must do something about ensuring that artists entering schools have basic training.
Director of Arts Education/Cultural Organization

After all the training artists have already received, why should we have to receive additional training? We’re not teachers; we’re artists.
Teaching Artist