Focus On Product vs Process

by:

Joe Patti

On Museum 2.0 Seema Rao asks why museum educators are so undervalued in the context of a question she was asked about the difference between a Sip and Paint session and a class on marbling technique.

She answers by noting that Sip and Paint sessions are focused on the final product while learning an artistic technique is about teaching you the process with the goal of empowering you to make it your own. However, they are intentionally designed to look the same to help learners feel comfortable with the experience.

Sip and Paints are product focused, in a sense. They prove to participants there is a simple set of steps to get something. It’s closer to learning to write a letter. Sure, we all have different handwriting, but we are essentially communicating the same sound. Much of modern and contemporary art, particularly, is often about communicating an “a” by drawing a cow, or rather coming up with new forms of communication. Teaching you to paint a sunflower step by step will not get you closer to appreciating the innovations of Van Gogh, largely because you’re skipping right past being innovative.

Museum educators working with adults, though, know adults yearn structure. Society rewards the structured in school and work. So, they come up with projects that mimic the safety of Sip and Paints, projects though that don’t have one single end-point. They safely allow adults places to not follow the rules or forget there are rules at all.

Rao goes on to mention that museum education departments are typically the most under-resourced area of their institutions, to the point there is often an expectation that they execute their operations with volunteers. This immediately put me in mind of the debate that has arisen about the Art Institute of Chicago “firing” their volunteer docents. I half wondered if she weren’t making an oblique reference to that situation.

The Art Institute was phasing out their docent program with the plan of replacing them with paid educators. The Art Institute had required quite a bit of their docents in terms of engaging in a long probationary period and engaging in research projects. It was acknowledged that these could prove impediments to diversifying the composition of the docent corps. Unfortunately, while paying people for their labor and working to diversify the composition of the education staff were positive steps, there was also a perception that the museum was dismissing 82 of their most avid supporters.

From reading Rao’s post, I think she would appreciate that the Art Institute of Chicago’s docents had invested so much time into educating themselves about the collection, but would be just as happy that the museum was directing financial resources into education rather than depending on the passion of volunteers.

“What’s the solution? One is that educators need to stand up and show their work, show the challenges, and highlight the hard work behind the scenes. “

Does This Franken-Ad Have More Emotional Resonance With Audiences Than The Highly Produced One You Are Using?

by:

Joe Patti

Last month, Trevor O’Donnell directed his readers to a post by Ruth Hartt discussing how to market the arts in a way that focuses on solving the “problems” people have rather than focusing on selling a performance.

” Because no matter the industry, customers don’t want products, or services, or concert tickets. Their purchases are caused by deeper motivations: they want solutions to their problems. Take, for example, the young businessman who wants to impress his sophisticated date, so he “hires” the orchestra concert to help him. Or the busy working mom who wants to get her elderly mother something other than the usual flowers for her birthday, so she “hires” the orchestra concert as an experience they can share together.”

Hartt cobbles together an ad out of “some stock footage, added some clips from a popular Mommy YouTuber, layered in a few royalty-free tracks” to create an appeal to stay-at-home mothers. Because it is assembled from disparate sources, things don’t mesh exactly right. As she notes, the refreshed woman on a beach at the end should be in a theater in order to make sense.

Her goal was to create a work with an emotional pull in response to the problem of: (her emphasis)

“Help me escape from the grime and chaos of mom life with an evening of dressing up and feeling fancy so that I can feel rejuvenated and be a better mom and wife.”

Check out her ad below, read more of her thoughts, and see symphony ad she is contrasting this to-

Looking To Public Art To Revitalize Cities Post-Covid

by:

Joe Patti

Somewhat in line with my post yesterday about the growing number of basic guarantee income programs for artists, Artsjournal.com had an interview with the mayor of Toronto, John Tory, about the beginning of a 10 year initiative to create public art. The program had been delayed by the start of Covid and the mayor says that has created an even greater need for public works of art.

This is true for a couple of reasons: first, I think the sense of joy — the look and feel of the city being enlivened by artistic creations of all kinds — became even more important after a desolate period when you’d walk around downtown and it was bleak, I mean it was a wasteland. The second reason, which was valid before but now became 100 times more valid, was that it also allows some of our artists to tell their stories. And beyond the benefits to us of having those stories told and those works displayed, this program will retain the services of 1,500 artists over the course of this year. That’s not unimportant in the context of a group that has been very hard hit. I’m not minimizing the problems other people have had, but artists had a terrible time. Now there’s a need to bring the city back to life and there’s nothing like the arts and culture to do that.

I was interested to see the interviewer, Jonathan Dekel, follow up by asking the mayor how this vision of supporting artists and their importance to the city reconciles with the concerns about gentrification displacing the artists. The mayor made mention of some measures like tax relief for music venues and affordable housing arrangements which recognize that artists’ income is not regular from month to month.

Guaranteed Income For Artists Spreading

by:

Joe Patti

Nod to Laura Zabel who tweeted a story about the guaranteed basic income for artists pilot program being started in Ireland.  The plan is to provide €325/week to 2000 artists. This is actually more, both in terms of monthly income and number of artists included, than any similar program I have seen piloted in the US. The program will be run across three years which is also longer than any other program I have come across as well.

Minister for the Arts Catherine Martin indicated selection for participation would be random rather than competitive. It sounds like the intent is to make sure those in different sectors and career stages are represented since the article mentions “Likely “streams” will include professional artists, emerging/developing artists and creative arts workers.”

The ministry is quoted as saying there won’t be a means test for who will be able to participate in the program.

The National Campaign for the Arts which had lobbied for the pilot was quoted as saying they were:

“happy with the proposed payment of €325 per week, once it is not means tested and other benefits including disability payments are not diminished, and that there is a clear process for selection…”

In writing about other guaranteed basic income programs previously, it hadn’t occurred to me that participating in the program might end up disadvantaging people from receiving other types of aid due to income restrictions. That is something to be considered when designing programs like this –either to disburse an amount that will offset people’s losses or ensure that the amount people are receiving doesn’t adversely impact their ability to receive other aid.