Relevance Begins At The Door

by:

Joe Patti

If you haven’t been following Nina Simon on her Museum 2.0 blog or haven’t read her book, The Art of Relevance, her recent TEDx Palo Alto talk could be a good 12 minute intro to her thoughts on making arts organizations relevant in their communities. (And if you like this, check out her longer talk at the Minnesota History Center that I covered last October.)

In her TEDx talk, she discusses how easy it is for an insider to decide to participate in an organizations and how many decisions an outsider has to navigate before deciding there is meaning for them on the other side of the literal and metaphoric front door.

She uses the door metaphor a lot throughout her talk. She says that often organizations think that being more inclusive means  opening existing doors wider, but what is necessary is to create entirely new doors to access organizational programs. In the case of her Museum of Art and History in Santa Cruz, this has meant things like having part of their surfing exhibition on the beach.

Perhaps the most extreme and literal example of opening new doors she mentioned was that of the State Library of Queensland which built a gorgeous new white building and then invited aboriginal elders in to help them design an indigenous knowledge center.  The elders noted that for them, knowledge wasn’t shared through books, but rather through music, dance and storytelling in a setting that wasn’t so sterile looking, most importantly around a fire.  The librarians, true to their intent renovated a space for music, dance and storytelling and infused it with color. And they built a firepit (away from the flammable archives, of course).

In her Minnesota History Center talk she suggested that not everything an organization does is for everyone. In her TEDx talk, she returns to that theme by noting that not everything you do in the process of opening new doors is going to please everyone. Your organization is no longer going to conform to the idea of what people think a theater, museum, opera company, orchestra, etc should look like.

Suddenly a metaphoric neon pink door appears on the side of the building as part of an attempt to provide an experience in a context relevant to a certain segment of the population. Anyone is free to enter that door, but it isn’t meant to provide the same experience as the original doors of the building. It may be difficult for insiders to accept that every door or program isn’t meant for them. She says a door that says welcome to one person may say keep out to another. (The door in this case being myriad perceptual elements.)

There is an important subtext here that distinguishes this line of thinking from historical conversations the arts have about connecting with audiences. She never suggests that the people entering these additional doors will one day enter the traditional doors. Typically, conversations about engaging new audiences are focused on getting people in the door with an eye to getting them hooked on the core programming of the organization. It may happen, but Nina never suggests that will happen.

If it is the case that not every door/program is meant for everyone, some people may never/infrequently choose to enter the original doors/engage with the core programs.  The end goal is to grow the relevance of the organization to a place where traffic through the new doors causes an identity to evolve which blends with or even subsumes what is currently considered the core program.

 

On Not Surrendering To “The Flow”

by:

Joe Patti

Via Artsjournal.com is a thought-provoking essay about artistic performance on Aeon. Dancer Barbara Gail Montero posits that a true expert performer doesn’t surrender to “the flow,” but only appears to do so while mindfully evaluating what they are doing.  When you become experienced and realize just how much you don’t know, what was a mindlessly simple introductory exercise becomes the subject of close scrutiny toward improvement.

Carl Bereiter and Marlene Scardamalia found that ‘the paragons of effortless performance were fifth-graders who, given a simple topic, would start writing in seconds and would produce copy as fast as their little fingers could move the pencil.’

Those fifth-graders are in flow. The young tennis player’s game is fun, and the child’s tendu is easy. It’s the experts’ technique that becomes difficult; not to the outside world, but to themselves. Just as in Plato’s dialogue the Apology, where Socrates is wise because he knows he is ignorant, it’s the capacity to recognise where there’s room for improvement that leads us to the highest levels of human achievement. In other words, the idea that expert actions are in a placid state of flow – a state in which things seem to fall into place on their own – is a myth.

Throughout her piece, she cites a number of artists and athletes whose example attest to the idea that they aren’t transitioning into a sublime spiritual world when they perform, it only appears so. For example violinist Arnold Steinhardt writes how,

Even when he’s practised innumerable times, the playing doesn’t happen on its own. That’s not to say that he can’t ‘slip into the music’s spiritual realm’, as he puts it. But this realm is also his ‘work area’, in which the members of his quartet ‘expend a significant amount of energy slaving over [their] individual instruments’. However sublime the quartet’s performances, they are not handed down from above.

She says one of the reasons why the myth of entering the flow persists is because the effort is invisible to the outside observer. She suggests that the general desire for an easy path to excellence might also motivate this perception.

Perhaps flow draws us in because we generally dislike hard work. Numerous self-help books turn on this tendency, suggesting that instead of buckling down to a lifetime of toil, you can reach great heights by simply letting go of the thought, the effort, the trying. But I suspect the popularity of these books springs from the same source as the vogue for fad diets..It’s not that they work, but they are easy to follow.

Now if you are skeptical about her basic thesis, you aren’t alone. The commenters on the piece varied in degree in their agreement or opposition to Montero’s ideas. Personally, I thought much of what she described as happening during a performance more as a focus on intentional practice rather than performance. One of the commenters, Ian Dyball, a Ph.D. student in the field of performance consciousness suggested something similar.

“Barbara, in my opinion, you confuse the notions of practice and performance. If a performer is noticing mistakes, he or she is not fully engaged in performance but is also, at that moment, practising…If a question or an analysis takes place it is a distraction to the performing artist and, potentially, to the performance. It is, to a degree, practising. The questioning mind (the person) is not in a state of flow despite the fact that the action itself may be being achieved unconsciously; as a habit programmed by, ultimately imperfect (if the thought is correct), practice.”

In her reply, Montero, does concede that she is blurring the distinction between performance and practice and that there may be people who are not engaging in self-analysis when they perform. Her experience may not be the experience of all performers. (I suspect she may not have written the headline, by the way.)

While I do question some of her assertions about what true performers are doing, I think the idea is worth some extensive thought.  I have written frequently about how the myth of inspiration and talent can cause people to think there is a magic ability you either have or don’t have. Or it can be lost and only regained through luck.

While Montero’s article goes in the other direction by suggesting every moment must be examined for a path to improvement without room for a little surrender, I think it is valuable for its emphasis on the work that is involved. In many ways, it  respects artists for seeking opportunities for improvement in the most fundamental exercises of their training.  What might appear to be disposable activities to keep novices busy and out of the way are acknowledged to be the building blocks for the entire discipline.

These ideas aren’t just important for the arts community to consider about how they approach their own practice, but I think it crucial to introduce some of these concepts when talking to people who doubt their own creativity.

Yes, everyone has the capacity to be creative. No, it isn’t a magic power that is granted or withdrawn by some impersonal force. Yes, excellence takes work, just like everything else.

Hero To The World, Ho-hum At Home

by:

Joe Patti

I have mentioned a couple times how Jamie Bennett addressed a belief in a TEDx talk that art is what other people do in other places.  I wonder if there might be a little “familiarity breeds contempt” or “no prophet is accepted in his own country” bias operating there.

A year ago, Colleen Dilenschneider made a post talking about how local audiences seem to appreciate their hometown cultural organizations least.

Local audiences believe that the value of the visitor experience is less worthy of the organization’s admission cost than non-local visitors to the same institution. On average, people living within 25 miles of the organization (or, locals) indicate value for cost perceptions that are 14% lower than those of regional visitors!

But so many organizations offer discounts for locals. Are these folks even paying full admission? No. On average, the locals in this data reported paying 20% less than regional visitors – and they still report that the value wasn’t as worthy of the cost as non-local audiences paying full admission!

Okay. But local audiences are probably more satisfied with their experience, right? After all, the organization is right there strengthening the reputation of their own city, and, again, many are getting in at a reduced cost.

Nope again. Take a look at the data cut for overall satisfaction in regard to distance traveled. Locals report satisfaction levels that are 11% lower than regional visitors who had the same visitor experience.

Believe it or not, she says this bias exists even in places like New York City which means maybe the Metropolitan Museum of Art should rethink their plan to offer free admission only to NYC residents. People in the rest of the state, country and world are going to appreciate the experience much more than they do.

Instead of devaluing yourself by offering price discounts, she suggests promotional strategies and special events or perks that add value to the experience of local audiences.

Dilenschneider suggests that these findings may make the leaders of cultural organizations angry, especially those that pride themselves in serving their local community.  I confess I had that same initial reaction, partially on behalf of many of the other cultural organizations in my area. She says this anger is good because it can impel you to action.

I got that when one receives solicited or unsolicited feedback from participants, they might do well to examine the feedback to get a sense of what sort of value added experiences or perks the organization could offer.

The opportunity may not be directly obvious from the answers people give, but after observing some trends and subtext, could result in something that resonates with the community like barbecue or chili cook-offs. This event may or may not have a specific hook related to the organization. (Re-create a painting using barbecue foods at a museum event?)

Whose Theater Is It Anyway?

by:

Joe Patti

I have written about stakeholder revolts where people in the community force non-profit boards to reconstitute themselves, usually in reaction to a planned closing of the organization.   In other places, board are revising their membership in order to better embrace their governance role and diversifying to better reflect community demographics.

It isn’t often that you hear the staff of an organization demand that the board resign and reform. Howard Sherman related the contentious and confusing situation at Theatre Puget Sound in a recent post on the Arts Integrity Initiative.  The theatre staff made an “either you go, or we do” ultimatum in a no-confidence letter to the board.

Unfortunately, this drama is playing out in a very public way according to Sherman because the executive director,

….sent the request for the board’s resignation to a wide cross section of the Seattle community, including the media, leaders of other arts organizations, community philanthropists and more, and even included a pair of internal e-mails by the board.

I second Sherman’s suggestion that the situation isn’t well served by rehashing all the gory details.

…The Stranger is on the case for those who want more information, and for future study by arts management educators and students. However, the bird’s eye view of the contretemps should serve as a reminder for boards and executive and senior leadership of arts organizations to examine their practices and policies, because while the situation is rare, it demonstrates how a rapid cascade of events can put an arts organization at risk.

Given the context of recent stakeholder revolts and other actions, this situation does bear watching for glimpses of larger trends that may be emerging in the non-profit world that may impact the arts.

The very question of who owns a non-profit organization is clear in theory, but muddied by practice. Especially when the founder is closely involved and identified with the organization. (which, to be clear, is not the case here.)

This episode could prove to be a challenge to the concept of organizational ownership depending on how it develops. Many of the deadlines the involved parties set expire at the end of this week, May 5-7, if you want to monitor things as they occur.

Though given the heated passions involved, it may be better to wait and revisit things later, allowing time to provide some insulation.