Is Economic Impact Declining As Most Important Measure of Value?

by:

Joe Patti

As I go about arguing against using measures like economic impact and test scores for valuing the arts, I occasionally get push back from people who note that for better or for worse dollars and test score are quantifiable and compelling and therefore are what will matter most to policy makers, funders, and individual donors.

The thing is, we know that a lot of people value things that aren’t so easily measured but are deemed to be important. Scott Walters recently posted a reaction to a CNN story about the impact working from home has been having:

If your browser is blocking the image, it reads: “This obsession with “the economy” distorts the issue. Is working from home good for human beings? Is it good for the environment? Instead, we focus on latte consumption. Come on, @CNN, THINK https://t.co/qH4yKTVv2b ”

We know from research conducted by projects like Creating Connection that people view participation in arts events has having positive associations with interpersonal relationships, physical and mental health, social good, self-improvement along with other benefits.

With so much in the news about people rethinking their relationship with work and its place in their lives and stories of athletes asserting boundaries about the activities in which they are willing to participate, this is a time when people are recognizing that customary process and values may no longer be relevant. Or perhaps it is better said that people are questioning whether they continue subsuming their existing values of health and well-being to economic opportunity and test scores.

In this there is an opportunity to work on reframing the terms in which the arts are valued so that they resonate in empathy with the introspection and questioning about values and norms which is occurring.

The Logo May Be A Little Different, But The Brand Remains The Same

by:

Joe Patti

I had a post appear on ArtsHacker this week that dealt with the concept of rebranding.  In the post I cite an article by Mark Ritson arguing for revitalization of a brand rather than rebranding. Ritson’s position is that unless legally required to engage in rebranding, there is more to lose than gain by rebranding. He uses the UK National Lottery as a case study to make his point. I am not going to go too much into his reasoning behind revitalization here. I encourage you to read my ArtsHacker piece and perhaps move on to Ritson’s article.

The part that really got me thinking was his statement that the secret to maintaining a consistent brand was flexibility and change. His point was that the value of a brand is more related to a promise being made and not proportionally related to the quality of advertising and graphics. (my emphasis)

Step three, don’t reproduce the executions and approaches of the past – despite their proven impact. Time has moved on. Instead, ask what these key words or imperatives demand of you in 2022. That question is crucial because, although you don’t change the DNA of a brand when you revitalise it, you do have to acknowledge one of the core paradoxes of branding: consistency demands change.

[…]

If your beauty brand is all about health and nature, plastic packaging with a picture of waterfall and a product packed full of parabens might have worked once upon a time. But wake up and smell the future! Doing the same thing, over a long period of time – ironically – often makes you ultimately inconsistent with your stated brand position.

As I comment in the ArtsHacker post, if the organization identifies a problem to be solved and suggested changes are countered with “that is what people want/the way we have always done it,” that is probably the exact area you should be evaluating. It may not be that your beloved holiday tradition needs to be scrapped, but how it is conducted may no longer feel as relevant to your community as it once did.

Take a look and think about it. The post-Covid world provides an opportunity to revitalize how you are perceived in the community.

Maintaining A Consistent Brand Requires Change

Four Centuries of Romans Can’t Be Wrong

by:

Joe Patti

For Purpose Law Group made a post on their site advocating shared leadership models for non-profits.  They note that there is an increasing recognition that a hierarchical model with a sole leader in charge does not best serve the needs for the organization. They provide a brief list of resources people can consult to learn more about shared leadership governance, but their central thesis is that for over 400 years the Roman Empire was run on a co-leadership model which existed at every level from local magistrate to the consuls at the center of the Empire.

And apparently this structure didn’t rely on the partners getting along well with each other:

“In most analyses of co-leadership,” Professor Sally observes, “the analysis is on the personalities of the partners. Yet, this cannot be the whole story….” He explains: “The fact that the Roman Republic sustained co-leadership for more than four centuries means that there were structures, norms, and behaviors that supported an immense variety of personalities in consulship, quaestorship, and so on….”

I took a look at the article written by Professor Sally in which he describes 10 features of the Roman structure which made this work.

Right at the top is that the leaders assume and depart the office on the same day according to a fixed schedule. This prevented one person from accumulating more influence than the other. If one died prematurely of illness or in battle, they were not replaced. In terms of how this translates to the modern business world, if one person departs, the other remains in the position, but only until a new duo can be found to assume the office. The individual then moves on to a different position.

Now how this would work in a small organization where there aren’t many other positions is not addressed, though there are some good examples in the text of problems dual leaders have run into when trying to agree on an shared exit strategy.

Other features of the Roman system: Each leader would take on equivalent assignments so that neither would accumulate significantly more opportunities or glory.

There were two leaders, but one office. All perks and symbols of office were shared, including space. Sally notes in modern practice companies whose co-leaders are located in different geographic areas will have an additional office space for the partner, even if it sits empty for the bulk of the year.

There are a number of other rules the Romans followed. It is pretty fascinating to read how they were followed, the conflicts that sometimes arose in the course of trying to adhere to the model as well as the crises which emerged when decisions were made to break with the practices.

This article on the Roman practice provides a different lens through which to look at piece which advocate for businesses to consider shared leadership. So often it feels like shared leadership is an innovative approach, but in fact it is more akin to reinventing the wheel.

Little Bit Of Love For Intangible Benefits In Economic Reporting

by:

Joe Patti

Being a big proponent of libraries a radio story by Marketplace on the value of libraries caught my attention. Being an economics focused show, their analysis initially focused on return on investment:

Farrell: Well, there’s this recent study — this one grabbed my attention — [by] three economists [from] Montana State University, Federal Reserve Bank of Chicago and Miami University. And they calculate by some measures a healthy return on investment. So among their findings, library capital investment increases children’s attendance at library events by 18%, children’s checkout of items by 21% and total library visits by 21%. Now, OK, that’s interesting, but increases in library use translate into improved children’s test scores in nearby school districts.

Long time readers know that I am also a proponent of not couching the value of everything in terms of economics and test scores so I was pleased that the reporters followed with a longer discussion of the intangible contributions libraries make to social cohesion:

Brancaccio: So there are interesting, almost hard-to-quantify benefits as well?

Farrell: That’s right. And that’s, you know, really the thing that stands out to me is we’re living through an era where there’s a lack of trust in so many institutions and, you know, the sense that we have connections with each other, I mean, that’s splintering. Well, public libraries are still trustworthy, community institutions and most important, public libraries are open to everyone. It doesn’t matter your age, it doesn’t matter your race, ethnicity, social class and net worth.

[…]

Farrell: And this is why I think the return on investment, particularly as you’ve mentioned, the return on investment on the intangibles, is so important. So a lot more needs to be done to maintain buildings, update bathrooms, increase the number of hours that they’re open, and there’s a wonderful book by sociologist Eric Klinenberg, “Palaces for the People.” And you know, in that book, he persuasively argues that libraries, the people who work there, and the people who visit that they’re essential to our democracy, and to our community. So support your local library.