…and how do you know?
I frequently promote ideas Seth Godin posits on his blog and show how they connect with the arts.
I do it so frequently, you may be astonished to learn this ain’t one of those times.
And really, someone probably isn’t worth reading if your thought processes always align.
Last month he made a post essentially calling people out for not being aware of the leading voices in their area of endeavor.
He ends the post with:
The line between an amateur and professional keeps blurring, but for me, the posture of understanding both the pioneers and the state of the art is essential. An economist doesn’t have to agree with Keynes, but she better know who he is.
If you don’t know who the must-reads in your field are, find out before your customers and competitors do.
Too much doing, not enough knowing.
While I am secure in the knowledge that I am undoubtedly one of the must-reads in my field and need only listen to the voices in my head if I wish to be enlightened, even I have to ask who the heck has the time to identify and follow all the must-reads in their field.
Twenty years ago, it was possible but now there are so many insightful minds expressing themselves I have a hard enough time keeping abreast of everyone I follow. I often discover to my chagrin that the people I thought I had included in my Twitter and news feeds aren’t in there.
I would agree with the general concept that arts professionals could do a better job staying abreast of new ideas and trends that will help them work smarter over shorter hours. I will also concede that my ability to read a lot of material and distill it into blog posts is partially attributable to the fact I, (by way of metaphor), have a small lawn to mow and I don’t devote a lot of time weeding my flowerbeds.
I don’t know how the rest of you manage.
There are two main problems with institutionalizing the concept of must-reads.
One that is significant for the arts is the attitude of “how could you not know about X?” which has, fairly or unfairly, contributed to the image of the arts as elitist. (Do such people exist in great numbers? While I have often been intimidated by the idea of their disapproval, I have rarely encountered them outside of the “no clapping between movements” crowd.)
The second problem is that when you create a list of must-reads, you inevitably omit a worthy or include an unworthy, the focus turns to the validity of the list and it ceases to be useful as a guide.
For most people, the must-reads are going to be those who direct you to other interesting thought leaders. While I am eschewing list making, I think everyone can agree that my blog You’ve Cott Mail fits this description of a must-read and is a good place to start seeking people to follow.
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