Getting Into Art Can Require Seeking Something Of Yourself In Art

by:

Joe Patti

Last month Vox had a piece by Courtney Tenz about how to interpret art. It isn’t the sort of article you can simply link a social media post to for your audiences to read. One of Tenz’s core points is that art often isn’t immediately digestible at a glance. But there are takeaways organizations can use when having conversations like “If art’s such a central tenet of our culture, though, why do so many of us feel like we just don’t get it?”

Tenz says one of the barriers she likely faces is being told by a teacher she would never truly understand the beauty of Monet. But she still desired a relationship with visual art:

I realized, I had to build a relationship with art. I not only had to take it in regularly — akin to something the writer Julia Cameron calls “artists’ dates” in her book on creativity, The Artist’s Way — but I would also need to sit with it when I did.

The first step she lists for learning to interpret art is to view it as an interactive adventure where you as the viewer have license to decide what is interesting and meaningful about the piece. In that vein, take the time to evaluate what you think about the work rather than just give it a passing glance.

Correspondingly, the second step is to be open to feeling discomfort with the experience:

…And truthful art can make people wildly uncomfortable. “But that discomfort is such an important part of the work,” Deal says.

In this case, part of not getting the art could stem from a reluctance to confront that discomfort. As Langer writes, teaching art is an education in feeling; when art gives rise to emotions that we do not always have access to, it can feel too tough to manage. Yet it is in grappling with those emotions that the connection to art — and, ultimately, understanding it — is forged.

“How do you teach a willingness to be uncomfortable?” asks Ovenden. Even as an avid lover of art, she finds the emotional response doesn’t always come easy. “It can be really overwhelming.”

The third step Tenz lists is related to the first – “Keep an eye out for glimmers of your own experience.” Finding what is relatable to your life and seeing yourself reflected in something contributes to an increased comfort and perhaps increased understanding.

“Or, as Karen K. Ho told me, if you start to think about the arts as a way of transforming time or transforming your experience — if you move beyond the surface response of “this is a nice picture” or “this is a picture that sucks” — then looking at art can be a really interesting endeavor”

Some Ticketing Reform Bills Being Manipulated To Benefit Secondary/Speculative Market

by:

Joe Patti

A nod to Erick Deshaun Dorris for the link to a Guardian article about how ticket resellers are leveraging the hatred being directed at Ticketmaster to manipulate legislation to their benefit.  The article mentions that a lot of legislatures only have a superficial understanding of the ticketing industry, mostly informed by complaints generated by big name artists like Bruce Springsteen and Taylor Swift.

The article quotes Kevin Erickson, Director of the Future of Music Coalition who discusses how the language of many proposed bills will actually benefit some of the larger secondary market players rather than consumers:

“Companies like StubHub, Vivid Seat, SeatGeek have been rather successful in appropriating legitimate public frustration with Ticketmaster to advance an unrelated policy agenda that’s mostly about maximising their access to inventory, to continue to be able to get as many tickets as possible and sell them at inflated prices,” he says. Erickson explains that BOSS SWIFT would eliminate legitimately helpful fan-to-fan resale sites and require “transparency of hold”, meaning that artists and venues have to disclose how many tickets will ultimately be available ahead of sale. “That sounds reasonable until you understand that that’s incredibly helpful to the brokers making their purchasing decisions,” he says. “It doesn’t benefit the individual family who just wants to buy a ticket to be able to attend the event.”

Erickson says BOSS SWIFT is unlikely to pass and fortunately a more artist and fan friendly bill, Fans First Act which mandates the full cost with fees be advertised and prevents speculative purchases, has more support and potential for passage. The article also cites efforts by individual states to provide protections through consumer protection laws. It mentions legislation in Maryland which is scheduled for a vote in the next week or so which requires price transparency, outlaws speculative ticketing, and limits price mark ups on the secondary market.

The article quotes MD State Senator Dawn Gile who says they spoke with a wide variety of venues and performing groups during the process of drafting this law. She cites experiences that many venues have faced, including my own and those of my colleagues, with regard to speculative ticketing and resale on smaller events:

“…even a local production of The Nutcracker was affected by secondary markups, while another venue found speculative tickets being sold for mezzanine and balcony seats “when the theatre doesn’t even have a mezzanine, nor a balcony”, says Gile. “The issue is pervasive. It’s been eclipsed by the topic of these really popular shows, but it’s not just Bruce Springsteen, Taylor Swift and Beyoncé that are affected, it’s our smaller venues here.”

[…]

Additionally, says Gile, these companies are “suggesting that somehow if we move forward with this legislation, we’re not going to have any shows come to Maryland ever – that we’re effectively killing the live entertainment industry here.” The argument is disproved, she says, by the fact that several states already cap the secondary market – including the razzle-dazzle centre of Las Vegas – “but obviously the live entertainment industry continues to exist”. Her bill, she says, “just removes the incentive from brokers from being able to try to profit off the consumer”.

What I appreciated most was a final quote from Kevin Erickson about shifting how arts and cultural activities are framed:

“There is an opportunity here to accomplish a shift in how we think of music and the arts and live events as not just about something that has economic value, but to talk about the intrinsic value of live music as a vehicle by which communities form, a vehicle for historically marginalised voices to be heard, a way that communities define themselves. Policymakers at all levels have a responsibility to centre the voices of music communities who are imperilled by the rise of extractive business models.”

You only have to look at the photos coming out of each date on the Eras tour, in which thousands of teenage girls are having their first live music experiences, to see the vast potential for community activation: here are the roots of future lives spent in music…

The Work Doesn’t Get Any Easier At The Top

by:

Joe Patti

The Chronicle of Philanthropy had an article written by the co-executive directors of the Building Movement Project (BMP) which focuses on non-profit leadership issues. I have been writing about their various studies since 2008.

I haven’t yet read the full results of their recent study which asked the same questions of leaders in 2016, 2019, and 2022, but the Chronicle of Philanthropy article shares some seemingly contradictory findings.

BMP found that the number of people interested in assuming leadership roles in non-profit organizations has been dropping in each study since 2016. What really surprised them was that previously non-profit staff of color had increasingly expressed an interest in leadership positions, but that reversed and dropped significantly in the 2022 survey.

Upon further investigation, BMP found that the context in which aspiring leaders had assumed their roles wasn’t the most constructive (my emphasis):

… we found that aspiring leaders, especially those of color, weren’t being pulled into leadership through support and positive role models but were more often pushed into top positions to escape difficult work circumstances and improve the situation for themselves and others.

…We assumed that removing barriers would translate into a positive desire to move into leadership.

But the data showed the opposite. The more challenges respondents faced in nonprofit workplaces, including inadequate salaries and a lack of mentors, the more likely they were to express an interest in the top role, particularly people of color.

Basically, the assumption that things are better at the top didn’t hold true. This was especially the case for persons of color who worked for predominantly white boards. They felt less supported by leadership and boards than white leaders or staffs of color who worked for boards and leaders of color.  While that does seem to indicate that persons of color can create an environment which will be more supportive of aspiring leaders, they actually need to feel like they can stay in the role long enough to cultivate younger staff.

Along these lines, BMP found:

“…leaders of color receive far less support from both their predecessors and leaders in other organizations than white executive directors do. Specifically, 22 percent of leaders of color and 30 percent of white leaders got support from their predecessors; and 33 percent of leaders of color and 41 percent of white leaders got support from leaders in other organizations.”

Among the suggestions BMP has for reversing the diminishing interest in executive leadership of non-profits are some obvious ones like making sure the work load is reasonable and borne by sufficient staff, cultivating younger staff, providing mentoring and networking opportunities from peers and retired executives.  Unfortunately, one of the biggest problems with this list is that fewer funders are willing to provide the financial support to increase staffing, education, mentoring, and networking required to empower leaders.

Customer Centric Marketing Tips All In One Place

by:

Joe Patti

I have been writing about the importance of providing audience focused marketing and experiences for a number of years now. These three links are just representative of  the hundreds of posts I have made on the subject. Even having written all that, it is often difficult for me to remember all the tips and ideas when it comes time to put them into practice.

Therefore, I was happy to see that Ruth Hart posted her “Three foolproof tests for customer-centric arts marketing” on LinkedIn. Additionally, she provided a link to a customer-centric arts marketing check list on her webpage. I eagerly downloaded it last week and it is great.

Now if you go to download the check list, you will note that she asks for your contact info in exchange for the list. That may make you a little wary of providing it. You don’t know how your contact info is going to be used. Is Ruth going to start spamming you will emails trying to sell you a service?

I mean, I am pretty sure someone scraped my contact information from LinkedIn or married my email address from one source to my LinkedIn profile because I get repeated emails about franchise opportunities referencing an former job title and location from people every week with subject lines saying “Re:Re:Re:Re: Executive Director opportunities.”

Stuff like that is pretty annoying.

But I have a pretty high level of trust in Ruth to conduct her communications in a constructive manner. I have been following and interacting with her for awhile and she seems to practice what she preaches in terms of not doing stuff like spamming ticket buyers, etc with sales pitches or donor requests.  She writes about how that will erode relationships with audiences and community, and from what I have experienced she seems to follow her own advice. I haven’t gotten spammed by her yet.

And no, the link I provide to her check list isn’t some sort of affiliate program where I get something if you sign up.

While I would usually like to excerpt multiple suggestions from that list, I want to honor the work she did to put it together.

Except, I will note that this post does reflect one of the points on her list and include that one:

Provide info to eliminate “threshold fear” such as concert running time, what to wear, and other FAQs

By trying to assure you, quite sincerely, that my experience thus far has shown me that Ruth won’t spam you if you provide your contact info in exchange for her list, I am attempting to eliminate a type of threshold fear you might have.