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You Have Just Walked In To A Random Act of Culture

February 9, 2011

by:

Joe Patti

Well, Opera Company of Philadelphia is at it again. Back in June I did an entry on their flash mob performance of La Traviata at Reading Terminal Marketplace. In January, they were back in Reading Terminal Marketplace with a flash mob performance of “Toreador” However, this time it was under the auspices of the Knight Foundation’s Random Acts of Culture program according to a New York Times piece. The program is centered mostly in those communities with a Knight Foundation presence, but they are looking to expand after using these communities as pilot programs. The website has video from other communities and includes opera, dance, brass and string performances in public gathering places.

“Everything we do revolves around the idea of weaving the arts into the fabric of the community,” said Dennis Scholl, the arts program’s director, who aims to produce 1,000 Random Acts by the end of 2013. “Our hypothesis is that people care about the arts, and if you analyze where they are and bring art to them, they will be passionate about it.”

One of the things I like about the Knight Foundation effort, other than the basic fact that they are supporting and promoting arts organizations, is that the program is pulling many groups together to work collaboratively. Opera Company of Philadelphia organized another event to perform Handel’s “Hallelujah” chorus at a Macy’s that involved 650 people. According to the Times article this meant the inclusion of “…28 groups — ‘everything from the Presbyterian church choir to the Gay Men’s Chorus,…’ ” If they can work together on this project, perhaps whatever conditions separate their organizations can be diminished or removed for future partnerships. I am not equating the abilities of church choirs with opera singers, I am just suggesting there might be other situations where they can generate more excitement together.

As I was thinking about this program as a possible template for connecting the arts with audiences, some questions occurred to me. If malls are viewed as appropriate places for performances, what is the fate of our acoustically refined performance halls? Will people recognize their experience in the food court is far from the ideal? Will they care?

If people can see a high quality performance for free, not realizing it took $30,000 to put the Macy’s performance together, will people balk at paying $50+ for a ticket because it seems so far out of proportion? They got 650 people at Macy’s for free, after all.

The Times article mentions that when the Opera Company of Philadelphia did their flashmob La Traviata last year, there was a groundswell of support that followed and hopefully such benefits might follow those that participate in the Random Acts of Cultural Program. It might be good though to also take the opportunity to educate people about what was invested to make it all happen. A little hand out that says, “We are glad you enjoyed this so much. This was a fantastic experience for us too, involving 650 people from 28 groups, 500 rehearsal hours and $30,000 generously supported by the Knight Foundation that allowed us to provide this 10 minutes random act of culture for free. If you thought we were great here, please consider coming to see us at our best when we perform throughout the year at Lovely Venue.”

Art(ist) Education, Arts in an Age of Technology, Marketing/PR, New Initiatives

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Hey, Weren’t You In That Play With The Naked People?

February 8, 2011

by:

Joe Patti

“Does Your Body Turn Heads Like Those On This Poster?” the poster on our bulletin board read. Upon looking closer, I learned that one of the directors participating in our 10 minute play festival was looking for people to appear nude in the appropriately named, “The Naked People Play.” Even though the 10 minute play festival is curated by the director of the drama department in the blackbox classroom/performance space and it is understood that mature themes and content are involved both implicitly and through explicit statements, I was the one people were going to call to complain. Yes, this is why I get paid the big bucks.

I had some discussions with those involved and read the script before I was convinced this show had something interesting to say. I was also sitting in the front row on the first performance where I could watch people’s reactions. The naked actors were positioned in a way that covered their genitalia with other body parts, but were otherwise naked. Other than a brief gasp and uneasy laughter at being confronted by two people sitting naked on stage when the lights came up, the audience of mostly college students and parents didn’t really have any strong discernible reactions, to my relief.

My take on the play was that it was about the nature of pop celebrity. The two naked people sit unmoving and without reaction while a woman discusses her failing relationship with the soon to be ex-boyfriend who has come to try to salvage it. There is a lot of 4th wall breaking while the guy, who can’t keep from reorienting his attention on the naked people, protests that the audience isn’t paying attention to his erstwhile girlfriend either. While she says the naked people, whose presence she really can’t explain, are a metaphor for their vulnerability in the relationship, I took something she said just before leaving to be the real message of the play. She notes that she and the other actor have done all the work and have the most at stake in play, but it is the naked people who are making no effort at all who are garnering all the attention and will be all that people remember when they talk about to show to other people. In fact, she says, not only will people not remember their names, they won’t remember the name of the play and only refer to it as “The Naked People Play.” (Which fortunately is the name of the play.)

I took that as a commentary on the current situation where people who put in the effort to develop solid skills, create well reasoned arguments or conduct stringent research are often disregarded in favor of someone who presents themselves and their views in a form that is the easiest to digest. In the end, I was just pleased that the show was generally well acted, well directed, the nudity well executed and not wholly gratuitous since it was used to illustrate a valid point. (Though they could have faded the spotlights out on the naked people a bit earlier at the end of the show.)

Audience Relations, Management Philosophy

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Wish They Had Given Me These Skills In High School

February 7, 2011

by:

Joe Patti

Before I get into today’s post, I wanted to direct readers to an interview on an education related topic. Tim Mikulski, the arts education person at Americans for the Arts spoke to Wolf Trap Foundation Senior Director of Education Mimi Flaherty Willis about their program which brings the arts to STEM education in early childhood education. Might be of interest to those seeking to create a program to turn STEM to STEAM.

Last Tuesday I participated in a mock interview day a local high school was conducting. (Actually, it ran two days. The assistant theatre manager did the second day.) I think it was the high school’s ninth year doing this and it was very well organized. I received the resumes of the students I would be interviewing and some supporting information about two weeks prior to the day. The room had 30 tables with two interviewers scheduled at each so it was no small undertaking. (And remember, this was a two day affair!) We were given 25 minutes to interview the students, evaluate them and then call them back to provide feedback. In all we had five students to interview in these 25 minute blocks.

Let me tell you, these kids were better prepared than most of the interviewers. We were told that we didn’t have to research the companies to which the students were applying, but in a proper interview setting you ask “Do you have any questions for us?” This means that you need to know a little something in case the students ask what you like about the company or what expectations the company has for their employees. Of course, with my background in theatre, I was able to improvise inspired answers! Well…mostly, I was generally reinforcing the need for ambition, responsibility, education and good customer service.

When I say the students were better prepared than us, I am not as much diminishing the abilities of the industry people at interviewing as emphasizing just how impressive these 15 year olds were. Of the five, only one was clearly unprepared, a fact she admitted herself. The other four were very well prepared and reasonably poised. Of those, the two who most convinced us of their potential as an employee told us they shopped at our stores (an international surf chain and music store, respectively) and what they liked about it. I got up at the group debrief at the end and told the students that research and a personal connection created a strong case for employment. Most employment guides will tell you to do your research, of course, but few tend to do it.

The experience reminded me that I infrequently have someone come into my office looking for a job who says they have attended shows and really want to work here or have done much in the way of research about our programming. Most of those with arts backgrounds who come in want to act rather do administrative or technical work, alas.

I wanted to post about this experience to recommend taking the opportunity to participate in mock interview sessions like this if you have the chance. It gets your face out in the community as a representative of your organization and can help hone your interviewing skills. All the pressure is really on the interviewees. Since you don’t have to evaluate if the person would work out well in your organization, you can relax and use the experience as an opportunity to shift your perspective about how you hire and run your business a little. You can also see, as I did, what excites people about the companies to which they have chosen to apply. There might be a way to bring that same element to your organization or emphasize it more to the general public as a way to attract employees and interns.

In my situation, I was also able to listen in on the interviewing techniques of people at adjacent tables. The guy behind me didn’t have a partner and had a style that would have intimidated me a little even today. I don’t know what I would have felt like when I was 15. I spoke to him afterward and discovered he does high level interviews and gets job candidates in his office after 5 other people have vetted them. What he looks for from an interview is very different than what a 15 year old might encounter in one of their first jobs. He wasn’t mean by any account, but he was thorough and at the end told each student what his impression was when they sat down versus how they changed that when they started speaking. He pointed out the value of each of the activities and experiences listed on their resumes, which tend to be sparse at this time in their lives, and how they could turn those things to their benefit in an interview. I think it was more information than some of the students expected to receive because a few looked a little stricken as they departed. I was a little awed by the quality of his technique and took some mental notes. If I had thought otherwise, he reminded me that it was important for the students that I be serious and treat them like adults during this process.

Certainly, you may not always have a group that had been as well prepared as I encountered. If we had more than just the one unprepared student, it might have been a dismal experience. Even in cases like that, while you are making suggestions for improvements, you can always advocate for the arts and suggest the students might get involved in some performance classes to raise their confidence level, poise and speaking skills. (I was happy to see two of our students were involved in the performance classes.)

General Musings, Leadership, Management Philosophy

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The Importance of Asking Why

February 2, 2011

by:

Joe Patti

Daniel Pink had a piece in The Telegraph last week discussing the importance of everyone in your organization being on the same page about why you are in business. He cites a study performed by a professor from the University of Pennsylvania’s Wharton School where telemarketers were split into three groups, one that was given reading materials before making calls that discussed personal benefits to working as a telemarketer, another group read stories from those who have benefited from the funds raised by the telemarketing and the third group who were given no reading materials at all. After a month those who read the articles extolling the benefits to the telemarketer were no more productive in their fund raising than those who received no reading materials at all.

“People in the second group – who took a moment to consider the significance of their work and its effect on others’ lives – raised more than twice as much money, in twice as many pledges, as they had in previous weeks and significantly more than their counterparts in the other two groups…

Grant and some colleagues uncovered similar results in another call centre study. There, when employees spent just five minutes talking to the recipients of the funds they were raising, those employees spent twice as much time on the phone with prospective donors and raised nearly three times as much money as they had in the past. And Grant found the same phenomenon in a study of lifeguards at a community aquatics centre. A group of lifeguards read stories from previous lifeguards about rescuing swimmers. Then, a month later, those lifeguards worked more hours, and received higher ratings from their bosses, than a similar group that wasn’t reminded of its purpose. “

People in the arts tend to be so passionate about what they do, they probably don’t have as far to go as those in other industries when it comes to knowing why itis what they do. But is everyone in the company basically united behind the same purpose? We are often told that everyone in an organization should be able to recite the mission statement. But failing that, they should at least all be able to voice the same basic organizational purpose. There is a tendency to groan and perhaps roll ones eyes at the thought of being tested on the mission statement. In many cases, it can be indicative of a poorly written mission statement that it doesn’t roll easily off the tongue. Reading how effective people who are mindful of the organization’s purpose can be, spending a little more time committing the mission statement to memory doesn’t seem like such an onerous task.

Granted, it doesn’t have to be the mission statement that has to serve as the purpose. It could be something on a more granular level like the front of house staff and volunteers deciding that over the next year they are going to help reduce any intimidating elements in the attendance experience and get people excited about the shows.

As Pink’s article draws to the end, he offers an activity to put into practice. “Once a week, at that staff meeting, spend a few minutes revisiting the question. Talk about the purpose of the week’s activities. Discuss your efforts’ effect on other people’s lives. Remind each other why you’re doing what you’re doing in the first place. “

Info You Can Use, Leadership, Management Philosophy, Terms and Ideas

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