Les Grandes Espérances [Insert Translation Here]

by:

Joe Patti

In the course of any given week, I don’t usually think about supertitles. However, in the course of the last week, the topic has come up twice. First, in a post by Fred Plotkin about opera supertitles on the WQXR website and then today I see one on The Telegraph website about Parisian theaters adding them to their shows.

Plotkin wonders aloud whether the use of supertitles in opera is degrading the experience by distracting people from the power of the music. In his mind, audiences should be focused on the emotion being communicated by the music and the singing rather than worrying overly much about understanding the plot.

The Telegraph piece says the motivation behind Parisian venues adding supertitles to their performances is to accommodate the growing number of English speaking tourists who are attending performances.

I haven’t been to enough operas to really have any sort of investment in whether supertitles are undermining the point of attending an opera. One of the commenters to Plotkin’s piece suggests that without the supertitles, most opera companies outside of the Metropolitan Opera would not be able to fill half their seats.

That’s what I wanted to address, the basic idea that there are growing expectations from audiences.

It is often a daunting proposition for most non-profits who wonder if they have the resources to address those expectations. It is easy to forget that the need to meet these expectations may reflect a growing interest from people who want to participate rather than something required to retain the audiences you still have.

The Parisian theaters are adding the supertitles because they have found,

“There is a whole trend in tourism to seek ‘experiences’ rather than visits. Tourists want to go beyond being stuck together in the Eiffel Tower, a cabaret or Versailles, to have more local experiences,” said Carl de Poncins, founder of Theatre in Paris, the company that came up with the surtitle idea”

A desire to find experiences off the beat tourist path is potentially a good sign for arts organizations in large and mid-size cities with relatively good tourist business.

Even if you aren’t in a high tourism area, there is potential for an indirect benefit to you.

When I made my post last week about the economics of Broadway productions, a colleague pointed out that even though Broadway had had the best year ever, increasingly most of the attendance comes from tourism rather than residents of Metro-NY.

If that continues to be true, like the theaters in Paris, New York City based theaters may find it necessary to provide foreign language translations for shows. I don’t think single language translation of supertitles would be suitable given the high number of international tourists visiting the city.

An attempt to provide information to attendees at performing arts events on personal devices was first made about a decade ago with Concert Companion, so the idea is not new. In that time the technology to deliver the information has improved greatly and the appearance of those devices in performance halls is becoming more frequent, (though perhaps unwelcomed).

The downsides to this situation are similar to the ones Plotkin identifies. Yet, the benefit of commercial and larger arts entities recognizing a need to accommodate speakers of foreign languages is that the technology to deliver on demand and in real time has a good chance of being developed.

Even if foreign tourists don’t play into Broadway marketing plans, it probably won’t be long before playbills and all the enhanced information about shows that Concert Companion set out to to deliver will be regularly available at performances on personal devices.

Heck, theaters may stop handing out playbills altogether and go the route of airlines who require you to bring a wifi capable device if you want to watch in-flight movies. After a good system for organization and delivery of the content is in place, then the real hurdle will be about the etiquette for using personal devices at live performances.

You May Be Assimilated, But Never Replaced

by:

Joe Patti

NPR’s Planet Money program worked up a little interactive tool that purports to tell you whether your job will be automated in the next 20 years. On the whole, Arts and Entertainment fields fair pretty well compared to other areas.

Now obviously, this should be taken with a grain of salt since 20 years ago there essentially was no internet. The Netscape Navigator web browser was only a year old and America Online hadn’t reached the peak busy signal on their modems. There can be plenty of other factors that emerge which may affect your employability in the arts.

Still, it is interesting to see that it is anticipated accountants and auditors have a 93% chance of being replaced by automation. Whereas choreographers have a 0.4% of being replaced. Most performing and visual artists fall below 10% chance of being replaced, except for actors who apparently have a 37% chance of being automated. (There has already been a movie after all)

If nothing else, the little tool makes for some good entertainment. For example, it says Judges have a 40% chance of being replaced, but lawyers only have a 3% chance of being replaced. Does that mean that lawyers will be required to persuade robot judges?

Judge723

A common thread in all the jobs not likely to be replaced by robots is the requirement for nuanced human interaction, vision and judgment. (Umpires and referees are virtually guaranteed to be replaced according to the chart.)

Granted, if Hollywood and Broadway continue to produce shows based on pre-existing works, an algorithm may successfully replace some writers in the future.

The idea that human created interactions will be of some value in the future is encouraging. Even if artists still continue to be paid poorly.

We just need to hope that the researchers’ basic assumption that human interaction will be valued in 20 years isn’t incorrect.

Stinky, Cramped Dorms Made Me The Arts Administrator I Am Today

by:

Joe Patti

The dean of arts and sciences of the university and I were talking briefly about strategies to attract more students to performances.

One of the hypothesis that occurred to us was that the student housing situation might make it too easy for students to avoid becoming involved with any sort of campus activity. Not only that, it didn’t provide the opportunities of cross pollination of ideas that once existed.

I know, it sounds a little strange to say that the problem in K-12 schools is not enough arts classes, but the problem with colleges is the dorms.

When I was in college, there was one or two pay phones on the dorm floor for three wings of guys and everyone used the same showers. You got to know about 40-50 guys between knocking on their doors to tell them someone was calling or when you bugged them to hurry up in the shower.

Or you know, when someone pulls the fire alarm and you are all standing outside grousing at 2 am during the winter.

Our rooms were small 20×20 cells with bunk beds, two desks, two wardrobes and two sets of drawers. There was a lot of incentive to get out and do stuff elsewhere. I got a call to help hang lights and didn’t see the inside of that dorm room much over the next few months. (Which was not necessarily a good thing for all my classes.)

There was always someone blasting some music. Disgusted with my lack of classic rock knowledge, my first room mate would quiz me on whatever was on the radio or in the cassette deck.

I had about 10 different room mates between undergraduate and graduate school and I credit all of them for expanding my musical taste since each one’s varied.

Now students live in more comfortable apartments, with cable, internet and their own phones. There is less incentive to go out and do something.

If you are living with 4-6 other people as I did my senior year, that can be okay because there is still good opportunity for bonding. Except that since everyone has their own headphones, they can listen to whatever they want without bothering—or indirectly influencing anyone else.

While you may chalk up my sentimental recollections of mildewy dorm rooms as something from the past that can’t be returned to again, recall that Steve Jobs famously tried to recreate just this situation at Pixar by putting all the bathrooms and mailroom in a central hub so that people had to see and interact with each other.

In that same article where I talk about Jobs’ efforts at Pixar, I cite some studies from Richard Florida that look at cities across the country where creatives are segregated from the rest of the population and other places where things were more homogenous.

Thinking about how people isolate themselves from each other, I wonder if there is any discernible benefit to living in a homogenous community over a segregated one. If you live in close proximity to creative geniuses but never have any interaction with them, you might as well be living 10 miles away for all the benefits you accrue.

The one good thing about artists is that they tend to misbehave. They paint their mailboxes strangely and put sculptures in their yard. They practice on instruments and sometimes don’t use mutes or plug in earphones. They sing in stairwells and pace back and forth muttering lines to themselves.

People may dismiss them as weird, but they are hard to miss.

The problem is that everyone else tends to stay in their cocoons. People aren’t exposed to as many unknown influences and they may not have their own characteristic tastes confirmed or challenged unless they are confident enough to share it on social media.

I am not as concerned about people orienting to the same crappy music as everyone else so as not to stand out as I am about the missed opportunity to validate personal taste and every person’s basic ability to create and participate in the arts

I am not sure how to change the dynamics for housing to encourage people to interact more with each other and whatever is intruding on the environment.

One solution that does occur to me is to actively encourage students in Fine Arts classes, especially non-majors, to share pictures, videos and audio files of whatever personal projects they are working on with each other. Things that are totally outside the scope of the assigned class projects.

Students may be reluctant to share something that is deeply personal to them or only half way done. Maybe they don’t ever share with each other, but just the act of frequently implying that they have the ability to create something worthwhile may have a cumulative positive effect.

Some arts classes require mandatory attendance at some sort of arts event. My thought is that without the influence of peers visibly exhibiting an affinity for different artistic forms, that experience occurs in a much larger vacuum than when I was a student. There is a chance that what students are learning becomes solely associated as something old people over 30 value.

I am not necessarily suggesting to get rid of that requirement so much as to place a much greater emphasis on the validity of an individual’s ability to create.

[N.B. For some reason this thought disappeared from my mind when it came time to write it- Part of my thoughts about having people bring in examples of their personal work was the opportunity to use it as the basis of in class work.

A student brings in gorgeous pictures of the Grand Canyon, the writing class uses it as the basis of an assignment. Someone writes a story, it is used as the basis of a dance piece.

Again, just that sense of reinforcing the sense everyone has artistic ability and providing a little cross pollination of ideas at the peer level.]

Flyover, USA, Broadway Needs You!

by:

Joe Patti

One of the reasons why I like reading Broadway producer Ken Davenport’s blog, The Producer’s Perspective, is that like a lot of non-profit arts managers, (though he isn’t one), he is constantly asking how the experience of attending a Broadway show can be made better.

It may interest you to learn that this examination extends to the national tours of  Broadway shows. Back in March, he took a look at a study the Broadway League did on the demographics of people who attend Broadway touring performances.

It may come as no surprise that audiences for the tours are older, whiter and trend more slightly more female than audiences on Broadway. Among his insights that caught my eye were the following:

 

    • In the 2013-2014 season, Broadway shows touring across North America drew 13.8 million attendances.  (NOTE FROM KEN:  Broadway saw only 12.21 million attendees.  The Road Audience is 13% larger than the Broadway Audience.  Now do you see how important The Road is?)

[…]

    • The most commonly cited sources for show selection (other than being part of the subscription) were: the music, personal recommendation, Tony Awards and articles written about the show.  (NOTE FROM KEN:  This is all the same as in NYC, with a little less dependency on advertising, because shows aren’t in these towns long enough to have big advertising budgets.  Want to be big on The Road?  You better be big in NY first.)
    • The reported influence of Tony Awards in deciding to see a show continued to grow.  Twenty-four percent of respondents said that Tony Awards or nominations were a reason they attended the show, compared in 8% in the 2005-2006 season.

[…]

    • Theatregoers said that the most effective type of advertising was an email from the show or presenter.  (NOTE FROM KEN:  I’ve said it before and I’ll say it again.  Everyone should look to double their email list every year.)

[…]

    • Advance sales to single-ticket buyers have been steadily increasing over the past 10 years.Thirty-eight percent of respondents said that different performance times would encourage more frequent attendance.

He makes many other observations, but these were most interesting to me in terms of providing some insight into how best to promote performances to audiences.

In his commentary on the study’s final finding, he suggests touring productions may be important to the health of shows on Broadway by getting people interested in visiting NYC.

    • Thirty percent of respondents said they made a visit to New York City in the past year.  Of those, 81% attended a Broadway show while in town.  (NOTE FROM KEN:  And this is the stat I was looking for.  81%.  That’s huge.  Like 3.35 million huge.)

For me, the last stat is what says it all.  See a lot of people think Broadway begets The Road.  But I think we should focus on the reverse.  See, it’s much easier for a person in Dallas to see a show in Dallas, rather than NYC, right?  So perhaps Broadway would benefit from encouraging Dallas citizens to see shows in Dallas first, before trying to sell them Broadway.  Get them to buy into what’s close to them, what’s easy for them, and they’ll work their way up to Broadway.

In a different post last week, Davenport noted the importance of touring to Broadway productions. The economics of touring is different from mounting a production on Broadway. While no one knows if a Broadway show will recoup its investment, a tour nearly always does. However, you have to have invested in the Broadway production to have the opportunity to invest in the tour.

Davenport questions why people loudly announce when a Broadway show recoups, but never announce when a tour does. He suggests the following reasons:

Is it because National Tours have an unbelievably high recoupment rate?… So since it’s more of a “given,” do we just not think it’s special enough to put out there?

Or are we afraid of putting it out there for the public for fear of getting the attention of unions and vendors who want a bigger piece? (If so, I think we have plenty of losses on Broadway to point to that balance the equation.)

Or are we afraid of putting it out there because the Presenters of the tours might be losing money, while the tours themselves are making money?

That final point resonates a bit with me. Due to the economics of our region and a mission to make attendance affordable, we lose much more on a sold out Broadway show than we do on a chamber music concert with 1/3 of the seats filled.

Setting that aside, it is very interesting to learn just how important venues in the fly over country between the coasts are to the continued economic well-being of productions in NYC.  As it is, looking at the cast bios for these shows, they are certainly dependent on artists migrating from those parts of the country to NYC in order to mount the Broadway productions and tours.