#19NTC Topics-Oh Yeah Do I Got Ideas For You

by:

Joe Patti

Last week Drew McManus did a call out to the non-profit arts community to submit proposals for the Nonprofit Technology Conference in March 2019. (Proposal deadline is August 17)

Last year, I was excited by the topic Drew was presenting – “Everything Tech Providers Wished You Knew About Writing A RFP (plus the stuff they want to keep secret)

So in the spirit of getting more stuff I am interested in learning about proposed, I am gonna give you a list of some of the things I think would make good topics in the hope some of you will submit something.

  • Data Privacy and Security From Perspective of Communities of Color – I have already reached out to one of the people who made a presentation for the Hispanic National Bar Assn in NYC, but anyone with an interest should submit on this topic. Given that non-profits serving communities of color often need to establish a relationship of trust, this seems like an important subject to address.
  • Analyzing The True Cost of Programs – favorite topic of mine. Related idea:
  • Using Evidence/Data to Rebutt the Concept of Overhead Ratio As A Measure Of Effectiveness
  • Shared /Online Procurement Goods/Services
  • Effective RFP Generation – both internal & external processes
  • Using Geofencing To Better Understand Target Communities – can geofencing help you better understand a community based on where they travel around the community?
  • Ethics of Using Geofencing For Marketing  – i.e. I can geofence a local theater and target people based on the idea that they enjoy attending performances or with the intent of stealing the audience.
  • In-Person/Conference Based Professional Development vs. Online/Technology Delivery. Are there some subject areas better suited to one format over the other?
  • Shared services/technology arrangements – in terms of both back office and program delivery
  • Delete the Facebook Account? – Communication strategies when faced with a concerted social media assault
  • Conforming with Google’s new criteria for Adwords Grants – i.e. https://nonprofitquarterly.org/2018/05/07/nonprofits-can-keep-adwords-grants-following-major-changes-restore-lost-accounts/
  • Energy Saving Performance Contracts
  • Use of technology to provide regular cues to keep strategic plan alive and relevant – i.e. using software/apps to periodically to nag/remind you of milestones in time line, provide encouragement, remind you of ideas you had during the planning session
  • Effective Hiring – from job description to orientation/training  this topic is large enough to be multiple sessions can hit on everything from online job boards/job app apps to new state laws requiring salary range and forbidding asking about salary history

There are plenty more ideas where these came from, but I feel like this is a good broad range of subjects. I have already reached out to a few people encouraging to propose based on topics they are well-qualified to address.

If any of this inspires you in any sort of direction, submit a proposal.  If you got questions, let me know. Like Drew, I am on the conference session committee. Honestly, the conference organizers are really good about providing opportunities for people to ask questions at scheduled office hours and open Q&A sessions, and an online proposal prep group in which you can solicit feedback on proposals you are developing. All these resources are listed on the proposal pages.

Getting From “Things That I Like” To “My Favorite Things” Was More Than Five Days

by:

Joe Patti

I frequently write about how people don’t often appreciate the process of failure and revision involved with any creative endeavor. The belief that those with talent succeed whereas those without need to find another line of work can prevent people from investing the time and effort of learning, practicing and exploring so crucial to the creative process.

A month or so ago I received a magazine from the Library of Congress (LoC) which was focused on Broadway related materials in their collection.

Page 10 & 11 discussed the process Oscar Hammerstein II went through while writing the lyrics for The Sound of Music‘s “My Favorite Things.” LoC has Hammerstein’s handwritten notes on 10 sheets of legal pad showing the transition of the song, originally called Good Things, to the familiar song we know today.

As you can see in the image below, there were some fun imagery that got cut out of the song – riding down hill on my big brother’s bike; icy cold water right out of a well; wading a river and flying a kite, waking at morning and sleeping at night.

At first the song contained the line “these are a few of the things like I like,” which LoC suggests is a little clunky. Once he hit on the phrase “favorite things” he brainstormed words rhyming with -ing.

The LoC piece discusses other changes, both subtle and major, that the song underwent. It is pretty interesting to see all the choices made and discarded.

If you get to reading the LoC article and thinking about how it took him about five days to move from his first draft to a more or less completed set of lyrics, realize that in 1959 The Sound of Music was about the 47th show he had a hand in creating since 1919. Plus, he had directed or produced the revival of 2-3 of his shows in that period.

What you see here represents the investment of a lot time and the accumulation of a lot of experience.

When Fantasy Morphs Into Reality

by:

Joe Patti

You just have to read this recent piece on the ArtsPlace America website about a fictitious marketing campaign created as a graduate school thesis project that became reality.

Peter Svarzbein’s thesis project had residents of El Paso, TX excited about the return of a trolley system that went defunct about 45 years ago.

….part performance art, part guerrilla marketing, part visual art installation, and part fake advertising campaign. The project began with a series of wheatpaste posters advertising the return of the El Paso-Juárez streetcar, and continued with the deployment of Alex the Trolley Conductor, a new mascot and spokesperson for the alleged new service. Alex appeared at Comic Cons, public parks, conferences, and other public spaces to promote the return of the streetcar, while additional advertisements appeared across El Paso, sparking curiosity and excitement for the assumed real project.

Eventually, Svarzbein admitted that the project was a graduate thesis masquerading as a streetcar launch,…

But when Svarzbein heard the city of El Paso was preparing to sell the art deco trolley cars, he rallied community support for the restoration of the trolley cars and passenger service. His initiative gained the support of both the city and state department of transportation, garnering a $97 million grant to help get the cars running again.

I love what happened next,

In one of the most surprising twists in this long tale, shortly after this funding was awarded, he rode the wave of public support for the once-fictional project to win a seat on El Paso’s City Council. He is now the City Representative for District 1, and an artist is now at the table.

In his remarks about the creativity he employed to rally support for the restoration, Svarzbein reflected on the role of an artist in the community,

“there is a sort of responsibility that artists have to imagine and speak about a future that may not be able to be voiced by a large amount of people in the present. I felt that sort of responsibility. If I couldn’t change the debate, at least I could sort of write a love letter to the place that raised me.”

They Can Give The Arts ESP? Sign Me Up!

by:

Joe Patti

You may not have caught it last week when the Knight Prototype Fund announced awards for the development of technology to support the arts.

Of the twelve projects, four are focused on helping people interact and receive information about visual arts.  Along those same lines, one seeks to utilize augmented reality glasses to deliver performance content to deaf, hard of hearing and non-English speaking audiences.

The Holy Grail of technology tools for the arts seems to be live delivery of program notes during a performance. I am not sure if the tools aren’t effective, the technology difficult to use or if there is a resistance to a common standard, but these type of projects seem to always be in the works. Back in 2004 we saw Concert Companion.  Artsjournal has been promoting a live streaming of program notes by the Philadelphia Orchestra.  There was also San Jose Ballet’s live casting of commentary during a performance of Sleeping Beauty last May. (Interested to know how that turned out.) Now Knight Prototype Fund is supporting MIT’s ConcertCue which plans to do much the same thing.

From an arts administration standpoint, my interest was piqued by the Adrienne Arsht Center for the Performing Arts’ proposed ArtsESP which plans “Developing forecasting software that enables cultural institutions to make data-centered decisions in planning their seasons and events.”

Our ticketing system has “tomorrow” as a default choice for many reports and I have often joked how I wish it could tell me how many tickets we will sell tomorrow. Maybe we will be a step closer now…

Nina Simon is involved with the Museum of Art and History at the McPherson Center’s project to develop “…a tool in the form of a smartphone/tablet app for cultural institutions to capture visitor demographic data, increasing knowledge on who is and who is not participating in programs.”

There are also some interesting projects designed to assist communities in providing feedback.

One, appropriately called Feedback Loop has the goal of, “Enabling audiences to share immediate feedback and reflections on art by designing hardware and software to test recording and sharing of audience thoughts.”

Wiki Art Depiction Explorer wants to use “crowdsourcing methods to improve Wikipedia descriptions of artworks in major collections so people can better access and understand art virtually.”

Civic Portal looks to encourage “public input on new forms of historical monuments through a digital tool that allows users to identify locations, topics and create designs for potential public art and monuments in our cities.”

This last one reminded me of the crowdmapping projects I wrote about some communities undertaking. (Actually, that is exactly what it is.)

Any of these sound intriguing, take a look at the Knight Prototype Fund page and keep your eyes open for reports of the projects’ progress. I have already tried to see if I could learn more about ArtsESP, but couldn’t discover anything online at the moment.