I was reading today that the New Zealand post will be issuing legal tender coins commemorative coins for the upcoming Hobbit movie. This appears to be the first issue of coins associated with a popular culture icon (unless you count those issued for the All Blacks rugby team whose haka performance is iconic of itself).
I was both filled with a sense of amazement and concern about this. The amazement was based on the concept that an entire country could find itself identified so closely with a non-native cultural icon. The built in fan base of millions of Tolkien enthusiasts is proving something of a boon to the country which hosts tours of the many sites that appeared in the Lord of the Rings movies. While there was some digital enhancement involved in many parts of the movie, the inspiring natural beauty of the country depicted in the movies is there to be experienced.
I am sure there are many New Zealanders who are tired of foreigners trampling about looking for movie locations and reciting dialogue from the movies, but on the whole from what I have read, the country has a general sense of pride in the attention the movies have brought them.
My concern is based on the exact same thing–that the country find itself identified so closely with the movies that everything else it has to offer becomes eclipsed. Believe me, where arts and culture is concerned, the country has plenty to offer. Of the last eight seasons in my theatre, easily half of them have featured artists whose appearance was due to support from Creative New Zealand.
Here in Hawaii you can tour the locations that appeared in Lost and Hawaii 5.0, but the state’s identity isn’t closely tied to those television shows. After the planes stopped flying on September 11, 2001 and tourism dropped during the economic downturn, there has been a sense that the state needs to be known for more than just tourism, too.
I am sure there is plenty of discussion in New Zealand along the same lines. Fame and reputation can be a double edged sword that enhances your life in the short term but can be detrimental in the long term. Actors run into the same problem when they play an iconic character and then find they are inevitably cast as that same type the rest of their career. Arts organizations cultivate an aura of prestige that attracts wealthy patrons but earns them the perception of being elitist.
Of course, one benefit of the Lord of the Rings and Hobbit movies is that New Zealand has a much stronger infrastructure for making and distributing films so perhaps the world will become more familiar with the creative and cultural richness of the country through movies and other digital media.
I think the country has enough diversity to offer it won’t face the danger of being typecast as Tolkien’s Middle Earth. The stereotypes other countries and racial groups have to face are bad enough, imagine people expecting everyone from New Zealand to either be an elf, dwarf or hobbit. (Kiwi are too nice to be uruk-hai.)
"Though while the author wishes they could buy it in Walmart..." Who is "they"? The kids? The author? Something else?…