High and Low Brow In A Cultural Garden of Eden

by:

Joe Patti

We are often told that at one time Shakespeare bridged the gap between high and low culture and classical music composers were the rock stars of their time, pandering to popular taste. These statements generally imply there once existed a cultural garden of Eden where no one knew they were supposed to sit quietly until Wagner asked for the lights to be turned off. I am always interested to read researched accounts of what conditions were actually like at the time.

I was intrigued by a recent essay on Pacific Standard by Noah Berlatsky about how the divide between high and low culture developed. At one time, material like Shakespeare was enjoyed and valued by people from all walks of life.

In Philadelphia, Levine writes, there were 65 Shakespeare performances in the single year of 1835.

It wasn’t just Philadelphia either, as Tocqueville testified: “There is hardly a pioneer’s hut that does not contain a few odd volumes of Shakespeare.” Levine writes that even illiterate men, like the famous scout Jim Bridger, would have Shakespeare read to them so they could memorize passages. In San Francisco, following the opening of the Jenny Lind Theater in 1850, “Miners … swarmed from the gambling saloons and cheap fandango houses to see Hamlet and Lear.” If the miners couldn’t come to the big city, Shakespeare came to them; major Shakespearean actors like Edwin Booth traveled out to mining camps where they acted from cobbled together stages.

However, a garden of Eden state of innocence didn’t necessarily exist. The way people experienced Shakespeare differed. There were those who valued pure Shakespeare for its sophistication and mastery of language. Others enjoyed wild adaptations that changed the endings, added ribald humor and mixed and matched plot and character, “Just as studios feel comfortable reworking stories about Spider-Man or Batman ad infinitum…”

“And over time, the intellectual elitists won; Shakespeare was purged of his pop associations, and became an elite pleasure.

This was in part because of changes in technology and preference—the growth of literacy, for example, ironically sapped the oral culture in which Shakespeare performance and recitation had been so natural. But the sacralization of Shakespeare was also, Levine says, pushed along by highbrow critics and patrons, who wrote against lowbrow theater-going habits, and created venues where Shakespeare was presented seriously, without melodramatic advertisements or farces.”

According to Berlatsky, some times the clashes between high and low brow were quite violent with mobs being fired upon by militia. Makes the effort to remove the intimidation factor associated with arts events seem relatively easy by comparison. While the situation obviously calmed down, the result was that high and low culture stopped communicating with each other and ultimately progressed to a point where they were unable to comprehend/tolerate what the other enjoyed.

Berlatsky notes a view expressed by Lawrence Levine that high and low culture began to converge once again in the 1980s. Berlatsky cites the example of

“directors like Quentin Tarantino, David Lynch, and the Coen Brothers slide cheerfully from art to genre and back again, sometimes in the same scene; on television, high-quality shows like Game of Thrones and Mad Men deliberately tackle serious issues in the format of serial melodrama.”

Depending on your opinion of these directors and shows, there is cause for optimism that our society is gradually mending the rifts that developed.

Where The Boys (And Girls) Are

by:

Joe Patti

Since we are in the middle of the holiday shopping season, I thought it would be a good time to draw attention to a Business Insider article from October on the digital behavior of teens.

On the assumption that there might be a chance of engaging today’s teens in live performance as they get older, I thought I would offer the following for consideration:

Compared to last year, a greater percentage of teens boys say they prefer to shop online than in stores.

Meanwhile, teen girls seem to be reverting back to stores to do their shopping.

This behavior likely shows boys’ preference for the convenience and privacy of e-commerce, while girls are more likely to shop socially in stores. In nearly every Piper Jaffray survey since spring 2012, more male teens have said they shop online than female teens.

There has already been an acknowledgment that women are generally the ones that primarily motivate the decision to attend live performances. If current behavior and preferences perpetuates itself as these teens get older, (and is transferable from shopping to participation at events), arts organizations may be well advised to place a stronger emphasis on designing programming, advertising and promotional deals to appeal to women.

Other observations made in the article are that females are attracted to a variety of content heavy sites like Pinterest and Net-A-Porter whereas males pretty much prefer the one stop shopping convenience of Amazon. (Since I hated to go store to store in the ancient pre-Internet age, this basically appears to be an Internet age manifestation of the eternal differences between the genders.)

Again this reinforces the sense that providing a visual and tactile experience is important to engaging women as consumers.

It won’t come as a surprise that teens are streaming a lot of video and playing a lot of video games. These forms of entertainment have always loomed as a threat to location based events since they allow people to remain in their homes.

One small glimmer of hope might be in the fact that there has been a significant increase in the number of teens who are hoping for a Go-Pro camera for Christmas. (Significant in that it went from no mention to 1%, which granted is still very small, but bears watching.)

These cameras were designed to be used by practitioners of extreme sports as they surfed, flipped, jumped, etc. The fact that they are gaining mainstream appeal could be a further reflection of the desire to record oneself engaging in different activities.

Though we may hate the idea of people pulling out social media devices to emphasize themselves over the event, it bears considering that the best opportunities may exist in the future for events that cater to that desire to record oneself participating.

[No slight intended to women by the post title. Clearly the post is focused on the importance of the female consumer, but no one made a song entitled “Where the Girls Are.”]

http://youtu.be/iDcvmrHV9Jc

Honest Planning Isn’t A Game

by:

Joe Patti

One of the common elements between the non-profit arts world and the gaming industry are the long, dehumanizing hours for little to no pay. There is actually a web comic dedicated to satirizing the work conditions at gaming companies. It allows people to submit their horror stories. Incredible as it may seem, if the stories are true, working in the gaming industry might actually be more dehumanizing and exploitative.

There is one post that sounds hauntingly familiar as it recounts comments from friends and family along the lines of “you are doing what you love, how can it be work?”

Makes me think the arts need a web comic/war story board to gather around.

Last month we had a video gaming conference in our theater. One of the speakers was talking about the stages of putting a game together from pre-production through testing and release.

What he said was, if you did your planning right and maintained discipline so that you didn’t get sidetracked trying to integrate some new cool technology or idea someone had, you wouldn’t end up doing a lot of 60-80 hour weeks of crunch time.

He said it was important not to allow your or your team to put in too many 16+ hour days because when it came to planning out your next project, you would forget/ignore the true cost in time the project would require. Yes, you were able to complete that stage in four weeks last time, but it involved your team working 80 hours a week during those four weeks.

And guess what, the new project will require everyone to work 80 hour weeks for a month as well. By trying to adhere to a reasonable schedule, you will inevitably recognize that you really need 6 weeks to complete that stage (not 8 weeks because your team will likely be more effective well rested than exhausting themselves every day.)

I often hear theater staff talk about the fact that renters often underestimate the amount of work their event will require because everything appears to occur so effortlessly and simply. But the truth is, a lot of theater staff don’t really acknowledge the true effort either because they push themselves over long hours to get a project done or people are pulled in from other departments to lend a hand.

Often this results from the gradual push to do more with less as the organization tries to maintain the same level of service as their funding gets cut.

Just as often, if not more often, this practice has been part of the organizational culture from the beginning. Everyone happily worked the long hours or stepped in to lend a hand on that first show and no effort was ever made to evaluate the planning process to create a schedule that was more conducive to good physical and mental health.

Then either the number of projects increased or new people joined in who weren’t part of the original core group and they start feeling a little resentful about the work load.

Those who have been around longer start complaining about the work ethic of youngsters these days, never really noticing that the founding culture might have been fine at the time, but it really wasn’t a sustainable planning and working model.

There is a lot of talk about work-life balance these days. The solution you may came up with is to allow people more time off. What you might really need to do is pause for a second and think about whether the assumptions you are bringing to your timeline planning is flawed.

If giving one person more time off means you are shifting more responsibility to someone else, that can be great in the short term if it is helping someone develop new skills. However, if in their enthusiasm over being trusted with new responsibilities they start working longer hours, it just hides the problems with the planning process until they get burnt out or the person who replaces them complains.

A good, hard, honest look at the true cost of time and resources being expended in order to fulfill annual or project plans may be required if you are going to effectively provide a good work-life balance to everyone.

People Are Talking (Just Not To Me)

by:

Joe Patti

In the last day or so, Howard Sherman tweeted a story on CNN about the number of websites choosing to shut down the comments section on their websites in favor of social media interactions due to the number of abusive and spammy comments that appear in the comment boxes.

I momentarily panicked wondering what the implications might mean for my efforts to collect audience feedback as grant support if people got out of the habit of leaving comments on webpages.

The I realized–nobody is posting comments on my organizational website, just on my blog. All the feedback about the performances at my arts center already comes through social media.

But that actually brought another issue to mind for which I hope, dear readers, you might have some suggestions. (And in the spirit of Thanksgiving, I will certainly thank you.)

While we do get some nice comments on our Facebook and Twitter pages, I find that most of the really good comments are being made on my staff and board members’ personal Facebook pages. I have encouraged them to take screenshot, send me links, etc, but everyone doesn’t always remember.

The problem I have is that these comments made by people who attended a performance to board and staff members are pretty high quality, with a much more sincere and detailed feel than responses on surveys.

And I don’t know they are being made.

I have keyword searches on Google and Hootsuite for my organization related terms and all the shows we are doing each season, but these comments don’t appear in the results.

With Facebook saying they will throttle Facebook Pages content starting in January, I am concerned that even “What did you think of the show” posts might get filtered out of our followers’ newsfeeds making it more difficult to gather feedback and making me more dependent on the goodwill and memories of staff and board members.

In fact, I wonder if the throttling has already begun because we didn’t half the reach or responses to the follow up post for a sold out show two weeks ago that we have gotten for shows with half the attendance.

Any one have any ideas and thoughts on how to gather the good comments and prepare for less social media exposure?

I should note that board members receiving better comments than the organizational social media site presents an opportunity rather than a problem. It provides something of an obligation to provide them with sufficient information and support to be good brand ambassadors for the programs. I won’t have as much control of the message as I would through our organizational social media accounts, but I can enhance the value of what the board members are already doing naturally and willingly on and offline.