What Other Dwindling Skillsets Threaten Arts and Culture?

by:

Joe Patti

Last August, I called attention to the dwindling number of qualified piano tuners posing a threat to arts organizations’ ability to host concerts.  Along those same lines, Artsjournal.com posted a story last week about the shortage of engineers posing a threat to the continued operation of public radio stations. Where radio stations used to have 4-5 engineers in their employ, now they are lucky to have more than one according to Dave Edwards, the author of the piece.

The United States is projected to require 5,100 broadcast engineers over the next decade due to the retirement of 6,200 existing professionals. This anticipated shortage is particularly pronounced in the RF (Radio Frequency) knowledge domain. Factors contributing to the absence of new entrants include:

  • The allure of competing technical fields offers higher pay and more straightforward work conditions.
  • Broadcast engineering requires a broad knowledge base.
  • There is a need for more awareness among major stakeholders.

Among the things Edwards suggests are breaking out the skillsets required into more specialized areas. For example, making Radio Frequency (RF) engineering, Internet Broadcast engineering, and Office Internet Engineering into separate roles versus seeking someone versed in Radio and Broadcast Internet or Broadcast and Office Internet to fulfill a single role. Separating these broadens the pool of qualified people and ensuring people don’t get burned out trying to juggle too many tasks. Likewise, some of tasks can be outsourced while leaving internal staff to concentrate on crucial work only someone who knows broadcast regulations and troubleshooting specialized equipment can perform.

Reading stories about diminishing numbers of piano tuners and broadcast engineers makes me wonder what other important, but overlooked skillsets readers have identified as threatened?  Many of these roles don’t seem replaceable by AI. In some cases, these are the guys making sure the AI is functioning.

Pay Attention To New Spam Policies Going Into Effect This Month

by:

Joe Patti

Last month Drew McManus posted on ArtsHacker warning about changes that Yahoo and Gmail are implementing this month that will shunt a greater number of emails to spam folders unless you take steps to mitigate the issue.

Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following:

SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have

[…]

Keep Spam Rate Under 0.3%: Maintain a pristine reputation, experts recommend aiming for below 0.1%! 0.1%-0.3% is the warning zone: hover in that range too long and you still risk having your messages blocked.

[…]

Double-Check Your DNS: Confirm your digital addresses match your domain, like matching your website and email platforms.

[…]

If your organization sends more than 5,000 messages per day, you’ll encounter some additional requirements:

[…]
If your organization gets flagged, it means ALL of your messages, regardless the source, coming from an email address with your primary domain will get blocked by Google and Yahoo with no potential to reverse the decision.

Obviously, I chopped out a lot. Drew provides a fair bit of additional detail, but if you don’t know what SPF and DKIM are already, I am not sure his explanation will help. I looked those terms up and still didn’t know if we were compliant or not.

Fortunately, my marketing team was on it. When I forwarded the post link to them, they let me know our bulk email service provider has been warning about this for awhile and they had made the appropriate adjustments. Unfortunately, I was so relieved I forgot that I wanted to post about this issue a couple weeks ago to let more folks know.

Definitely take the time to read Drew’s post and investigate whether you need to take action to avoid problems, including cleaning up your lists and revamping your emailing practices.

New (And Critical) Email Deliverability Changes For Gmail & Yahoo

Music To Your Beers

by:

Joe Patti

I was kinda thrilled to hear the melodious voice of conductor Bill Eddins on the Marketplace Morning Report this morning. Bill had written the Sticks and Drones blog here on Inside the Arts alongside Ron Spigelman for a number of years.

Bill was on Marketplace talking about MetroNOME, the brewery he started in St. Paul, MN. Their goal is to funnel proceeds from sales into local music education programs.

Eddins and his co-founder, Matt Engstrom, aspire to grow their business to the size of a small regional brewery. When their goal is realized, they plan to filter funding from the brewery toward local music education programs.

“We believe that we would be able to funnel as much as half a million or even maybe a million dollars a year into the local music education programs here in the Twin Cities metro,” said Eddins.

MetroNOME has already racked up close to 400 performances at their brewery, including a concert with jazz legend Wynton Marsalis. True to his music education philosophy, Eddins recruited a trio young musicians, two of whom were too young to drink his product, to play with Marsalis.

Eddins admits he and his partner don’t necessarily have the acumen and experience to take the organization to the level it needs to in order to generate the funds required to support local music education, but he believes there are people in the Twin Cities area that can help make it happen.

They do, however, have a secret ingredient that provides a competitive advantage. I encourage everyone to watch the video on their homepage. It starts out looking like a typical brewery video, but it takes an entertaining turn. My thanks to Drew McManus for nudging me to watch the video.

Enrolled In Ones Work

by:

Joe Patti

Yesterday I cited a Seth Godin post about rethinking how we measure work productivity.  Around the same time he made a post along the same lines noting that while strictly following instructions might have been valuable in an economy that was focused on industrial manufacturing, the current economic model requires employees to be more autonomous and employ their own judgement.

He notes that when you did follow instructions, you were properly subordinate, but if you didn’t you were considered insubordinate. But obviously we don’t want to label people who are self-directed as insubordinate.

Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Because people close to the work know exactly what needs to be done.

The opposite of insubordination is now enrollment.

Someone who is enrolled in the journey doesn’t have to be told exactly what to do. Instead, given the goals, the tools and the culture, they will figure it out.

We have been seeing that those working in arts and culture have different expectations of their work environment. Some places have seen strikes, but many organizations started adjusting their work and rehearsal hours of their own accord. One of the most welcome developments of late was the revamping of apprenticeship and internship programs to add better payment terms and other benefits.

But there is still work to be done in the arts and culture work environment so Godin enjoining us to think in terms of enrollment can help reframe how the work of employees and contractors are perceived and treated.