Home Page

Was Your Show Like Sex, Drugs or a Punch In The Nose?

May 28, 2014

by:

Joe Patti

I recently read about a study that analyzed the language used in restaurant reviews. They found that negative reviews often used the language of trauma. Positive reviews either used drug addiction terms for cheaper restaurants or sexual/sensual terms for more expensive restaurants.

It got me wondering what sort of terminology do people use when they have a positive or negative experience after an arts or cultural experience. Looking back over some surveys we have, I couldn’t see any patterns. I imagine it is because we have such a small sample size and often people aren’t very verbose with their responses, providing short commentary like “It was great!”

It would be interesting to see what the results might be from a literature review of past arts and culture surveys.

Even without such a study, there are some observations from the restaurant language study that might provide clues for arts and cultural organizations. For instance, people who wrote negative reviews really didn’t talk about the food as often as they commented about the experience. Reviewers used terms like “worst, rude, terrible, horrible, bad, awful, disgusting, attitude and mistake.”

According to the study authors,

“one–star reviews were overwhelmingly focused on narrating experiences of trauma rather than discussing food, both portraying the author as a victim and using first person plural to express solace in community.”

As mentioned earlier, the positive reviews were split in the types of terms they used. Addiction terminology was used for cheaper food that fell into a general category of sweet or starchy comfort type food purchased from a cafe, diner or food truck.

“…addiction, crave/craving, chocoholic, jonesing, binge/binging. It also includes phrases in which drugs are described as a metaphor (drug of choice, like a drug, new drug, favorite drug, etc.) and phrases describing food as the drug crack (including made of crack, food crack, edible crack, etc.).

Reviews would use the first person singular, “I”, showing a personal investment in the opinion.

Most terms used in more expensive sit down restaurants revolved more around sensual aspects of the food:

“erotic, food porn, lust, lusted, lusting, naughty, orgasm*, pornographic, seductive*, sensual*, sex*, sinful, sultry, tempt, temptation, tempting, voluptuous, wine porn.”

Reviews for more expensive restaurants tended to be longer and use more complex words.

In terms of negative reviews for arts and cultural events, we do know that the experience surrounding the event often plays a large factor in whether a person enjoys a performance. So if you are seeing language like that, positive or negative, it is something to pay close attention to. Even if they praise the ease of parking today, you know that might be an area of complaint if road construction impedes it next time around.

I am not sure sexual or addiction terminology in reviews is a dependable criteria for judging a review to be a positive one. However, the type and complexity of words used in a positive may give a hint as to whether your audience views your events as a guilty pleasure or a high value experience.

Or lack of complexity in a response could mean that people simply lack the knowledge and confidence to provide sophisticated commentary.

The language of decadence is used in relation to food 100 times a day for everything from a diet snack to a master chef’s entree on a cooking show. No one will really judge a person for making an inaccurate or uninformed evaluation of a cheap piece of chocolate.

But even if someone has watched every season of American Idol, America’s Got Talent, The Voice, etc, etc, they may not feel qualified to critically evaluate a performance the same way the judges on those shows do. Both the language and the practice of talking about these experiences is infrequent and uncommon for most people.

In fact, it is expected that you immediately express your delight upon eating something you approve of, but that you delay your response until an appropriate time at many performances.

The effusive vocabulary applied to a meal will probably never develop for a performance. Still, a closer reading of the terminology used in surveys, comments and lobby chatter might provide some insight.

Audience Relations, State of the Arts

1 Comment

Info You Can Use: Legal Tips

May 27, 2014

by:

Joe Patti

A couple weeks ago, Gene Takagi of the Non-Profit Law Blog made a post cautioning lawyers about issues to consider when representing a nonprofit.

As you might imagine, every one of his tips were important for members of a non-profit board and leadership to know as well. Some of his traps and tips are frequent points of conversation in the non-profit arts community: don’t write a mission statement that is too restrictive; be sure you have a viable business plan and don’t assume non-profit status is your only option; boards members should be aware they have a very real governance role; non-profit doesn’t mean tax-exempt or no-profit; all overhead is not bad; get board and directors insurance.

There were also some topics that are less frequently discussed:

Traps
1. Failing to inform the client at the outset of representation that you represent the organization and not any individual directors or officers.

4. Including “non-voting directors” in the organization’s bylaws (under most states’ laws, there is no such thing as a “non-voting director” and, subject to very limited exceptions, each director has the right to vote on all matters before the board).

5. Providing in the bylaws that the board of directors may combine in-person votes at a meeting with email votes to take board actions.

6. Reinforcing the myth that nonprofits should always minimize overhead expenses (even at the expense of building an appropriate foundation on which to build the organization’s operations).

7. Failing to inform the client about the differences among volunteers, independent contractors, and employees, and the risks of misapplying these classifications.

10. Failing to discuss with the client the benefits of having organizational policies that address the legal and management implications of conflicts of interest, proper gift receipts, misuse of social media, expense reimbursements, acceptance of noncash gifts, document retention/destruction, and whistleblowers.

For me, that first one about the lawyer representing the organization and not you always strikes me as worth repeating. I have never had the ill-fortune of being in a situation where there was a even the whiff of legal action. However, when I am reviewing contract clauses that make me uneasy or am faced with a potentially contentious encounter, I will find myself thinking that the legal department will cover me if worse came to worse. Then I have to remind myself that in fact, they won’t necessarily have my back because they serve the interests of the organization, which may not include protecting me.

Point #5 about mixing in-person and email voting is a reference to a prohibition in California law. However, reading the rationale behind the illegality of such action, it seems reasonable to expect other states would have a similar restrictions.

Since I have heavily summarized his post, it is worth taking a look at everything Takagi cautions and advises for the legal health of a non-profit

Arts in an Age of Technology, Boards, Info You Can Use, Legal Topics, Working In The Arts

No Comments

Grant Panels Talk About The Best Ideas

May 21, 2014

by:

Joe Patti

A couple weeks ago the Ohio State Arts Council streamed the deliberations of one of their grant panels. We had submitted an application for a new project so I decided to listen in.

The review started around 8 am and our application didn’t get addressed until around 3 pm, but by 10 am I had a pretty good idea that our application was going to fall short of the mark.

Even though I had run the application past the institutional grants person, there was a lot of silly omissions I could see we had made. By which I mean, we had the data or had envisioned activities as part of our discussions about the project—but we didn’t include it in the grant application. It was one of those cases of being so close to a project you were filling in the blanks and making leaps with your mind.

The problem is, the grant panel didn’t have the benefit of that knowledge or being mind readers. When our turn came, I took notes and now we will do better in the future.

Part of the intent of this post is to encourage people to listen into these deliberations, if available, to help you avoid the mistakes I made and just help improve your grant applications in general.

My other motivation was to encourage people to listen to these deliberations just so you can find out what colleagues in other locales are doing. I heard some really great ideas from the comfort of my office chair.

To some extent this is even more valuable than reading arts related blogs because grant review proceedings bring the details of diverse arts projects to one forum. Then you have people critique the idea, raising questions about things applicants possibly failed to consider, including whether they have been realistic about anticipating the resources and time that will be required.

Of course, you hear comments about what makes an application and an idea exciting to the grant panelists as well.

The one project that really caught my attention was the Highland Square neighborhood of Akron, Ohio’s proposal for their 3rd annual Porch Rokr and Art in the Square Festival.

They have over 100 performers appearing on the porches and front lawns of people throughout the community. You can see pictures from last October’s Festival on their Facebook page.

It appears they have a central area where visual and craft artists can sell their work as well.

This is the sort of event that strengthens ties and cultivates pride in a community

Fundraising, New Initiatives, State of the Arts

2 Comments

What To Do About Curtain Speeches?

May 20, 2014

by:

Joe Patti

Last week I participated in a Twitter conversation about curtain calls and curtain speeches sponsored by HowlRound. They had the whole thing storified almost before I thought about doing it myself.

The hour went by so quickly and there were so many opinions on the matter, I figured it was a great topic to bring up on the old blog here.

I will start by stating my position on curtain speeches and am happy to have people argue for or against.

If I had my druthers, I wouldn’t have a curtain speech. At worst, they are long, disorganized rambles that are often more about people giving money to support the organization than conducive to experience the audience is about to have.

That said, I see them as a necessary evil. I don’t see that as a contradiction, but rather as something of a corollary to the idea that the best king is the person who doesn’t want the job because they will be least intrusive in the people’s lives.

Many localities require fire exits, etc pointed out to audiences. Given that I have worked in locations that are tornado and earthquake prone, I feel it is important that such an announcement be made. People tend to pay more attention to a human than a recording so I will often do the curtain speech.

There is also the issue of reminding people to turn off cell phones, etc. I have seen great video announcements at movie theaters that get that point across, but those videos don’t often fit with the atmosphere of the evening and again since people will pay closer attention to a live person, I see it as another reason to do the speech.

But at least once a year I end up leaving it to the audio announcement because my presence prior to the show doesn’t fit in with the atmosphere of the event.

In the Twitter chat some people said they like curtain speeches that are made in the theme of the play. One of the most recent I saw had the actor playing the stern housekeeper in the show severely warning audience members about cell phones, etc.

I agree that this can be a clever device and hold attention, but sometimes it too clever by half and ends up detracting from the play itself when people associate the character with the person who made the curtain speech rather than with the role they play in the performance.

The other necessity I see associated with curtain speeches is supporting grants. Not only do you need to acknowledge sponsors and funders from the stage as well as in print, but granting organizations want hard number research. Again, it is more effective to have someone on stage enjoining people to fill out a survey than having it written somewhere or announced by a disembodied voice.

Some times it is just a matter of making people aware there is a meet and greet with the performers after the show. People miss the notice in the program and tend to be grateful for the opportunity. The more people attend, the better outreach attendance data for your grant report.

In some of my past posts I have written that I often use curtain speeches to forge connections with the community. They see me on stage and then I am in the lobby at intermission and the end of the show for them to deliver praise or complaints to.

As I have mentioned, I also try to impart some information about the show that people are unaware of that may enhance their enjoyment. This past year, I feel like my most successful attempts were talking about the impact of A Christmas Carol in shaping holiday traditions we take for granted and reminding people that The Miracle Worker only deals with the first of Helen Keller and Anne Sullivan’s accomplishments.

Other curtain speeches aren’t as successful. It takes a little while to understand what information might resonate most with audiences.

I try to keep all this to 3-4 minutes and start right at the performance time so that the curtain speech is covering the stragglers in the audience who are trying to find their seats. That way my delay and the interruption of late comers cancel one another out.

If I didn’t do my speech, the audience would still be disturbed by those latecomers, so better they have my entertaining presence to focus on. The important element of this strategy is to get house management to give the go ahead for the speech when they estimate there are only about 2-3 minutes worth of people left in the lobby.

To make the curtain speech quick, effective, informative and not negatively impact audience enjoyment takes some work. I think the reason why people hate curtain speeches is due to the lack of preparation by those who do them. The reality is, the curtain speech is as much a tone setting first impression as the interaction a customer has with your ticket office staff or office receptionist. Equal attention must be paid.

I am often jotting notes about a performance in a Word document months before the event. Some will be part of a social media post, some will be part of a press release and some will be part of the curtain speech for that show. I usually have a good idea about what I am going to say a few days before the performance. I am waiting in the wings 5-10 minutes before the show starts staring at the floor going over what I intend to say.

Sometimes it is great and sometimes I screw up a little because I try to speak extemporaneously with only a few jotted notes. The goal is always to get a little better, a little more engaging and a little more adept each time.

Things you will notice I have not included: fundraising pleas and promoting other shows. Certain times of the year I might mention one of these topics- i.e. Telling people when to expect the new subscription brochure at the closing show of the current season. I don’t make it a habit to regularly talk about future shows because it can undermine the current show if I am praising the next show on the schedule. (Hamlet will be amazing! Oh, and enjoy tonight’s show…)

There are a lot of great thoughts in the chat. I didn’t see half of them when the discussion was in progress.

What do you think? Can any of this be handled more effectively some other way?

Audience Relations, State of the Arts, Working In The Arts

3 Comments