A Manufactured Rival Might Be Better For You Than An Actual Rival

by:

Joe Patti

I am taking some time off to spend with family so I am plumbing into the archives again for a bit.

A few years back, I wrote about a company that didn’t feel they had enough competitors to force them to be innovative so they invented one.

Nothing consolidates a team and brushes away internal squabbles like the threat of a common enemy. Because ePrize’s next largest competitor is too small to raise their blood temperature, the company created Slither Corp.

By asking its employees what they think their counterpart at Slither would do differently, Linker says ePrize “creates a fun, safe opening for continual discussion about what the company could do better.”

Ask yourself these three questions to see if a threat can unblock your business’ innovations.

Who or what is our worst enemy?
What is our enemy doing that we can do better?
Can we create an enemy to spark new ideas?

Since most arts organizations probably feel they have no lack of competition, I had suggested using a fictitious enemy to remove some of the emotional associations which might get in the way of objectively addressing issues the organization may face.

It can be difficult to get motivated to do better if you perceive that the other organizations in town get all the grants, have the more affluent donors, get more recognition, get the benefit of the doubt when they make missteps, etc.  It is easy to make excuses why you will never succeed if you are focused on how great other people are rather than your own successes and capabilities.

The suggestion I made back then is worth considering.  Essentially, competing against the pretend rival you inflate in your mind might be more constructive than competing against the actual rival who you have inflated in your mind.

By creating an imaginary enemy, you can concentrate on responding to events without the emotional subtext lurking beneath the conversations. Yes, there are plenty of groups out there eating your lunch, but your biggest problem is The House of Extraordinary Matinee idols. (THEM) Your fictional enemy, THEM, noting the trend of sold out shows has decided to program seasons of 100% musicals. How do you position your next season in relation to this imagined challenge?

The fictional enemy doesn’t have to be a proxy for an actual rival in the community, it just has to present a credible challenge to your organization in order to spur innovation and creative thinking.

See Me (And Other Cool People) Talk About Building Public Will For Arts and Culture

by:

Joe Patti

I have been writing enthusiastically about Creating Connection (a.k.a building public will for arts and culture) for so long, the folks at Arts Midwest have asked if I would speak enthusiastically about the topic.

On August 28 I will be joining Arts Midwest CEO/President, David Fraher, and Arts Midwest Program Director, Anne Romens,  to present the in-depth seminar, Messages that Matter: Tapping into What Audiences Value.

The session is being held just prior to the Arts Midwest conference in Columbus, OH, but you don’t need to be registered for the conference to participate. If you are going to be in the area, I would love to meet you.

As an added bonus, I will be bringing at least one of the members of the Creative Cult that I have written about who will talk about their founding philosophy and the work they are doing.

Hope to see you there.

Here is the session description:

What core values inspire your potential audience to participate in arts, culture, and creativity, and which messages should you use to connect people to your programs?

This in-depth seminar will share the data-driven strategies coming out of Creating Connection that can help strengthen the power of your communications, programming, and outreach. Arts Midwest leaders will discuss a growing body of research around the intersection of creativity and public values, and offer tangible messaging strategies, tools, and real-time examples aimed at helping you attract and retain audiences and connect more deeply with your communities.

Work in tandem with your artistic, marketing, and support staff during this session, and be prepared for hands-on learning that you can take back to your organization to start exploring how your offerings—no matter whether you’re a presenter or an artist or manager—can tap in to the values and motivations of diverse stakeholders.

Enough With Problems This Week. One Suggested Solution

by:

Joe Patti

Back in June, The Stage had an article about the dire need for changes in the theatre industry in the UK. The article summarized a report that mentioned a lot of familiar issues: low pay, overwork, dependence on unpaid interns, lack of staff from low income and minority backgrounds, and closed recruitment practices. I recently finished reading the report which expounds upon these issues.

However, since I have spent the week talking about inequities in the arts, I didn’t want to continue the week highlighting more problems. Instead, I wanted offer some encouragement and solution to some of these issues by drawing attention to a piece written by Aubrey Bergauer, Executive Director of the California Symphony.

If you are an ArtsHacker reader, you might remember Aubrey was cited as one of the Most Creative People In Arts Administration for her leadership of the California Symphony.

Back in May, Aubrey wrote about how the symphony decided to invest in talent development for the staff.  She acknowledges it isn’t necessarily an inexpensive undertaking and offers tips to leverage conference and training opportunities to their fullest.  Part of that process seems to include the mandate that as a staff member, your purpose in going is to learn and when you return you need to share that information as well as a plan of action for implementation.

What’s not acceptable at the California Symphony is to attend a conference/seminar/workshop and feel inspired and warm and fuzzy for about a week. I want action from the investment, so employees are required to report back at a future staff meeting what they learned, their key takeaways, and what they plan to implement in their work here based on all that….

1. This holds everyone accountable, so their performance can be evaluated against the goals and ideas they set for themselves.
2. They’ve just passed on the inspiration, ideas, and takeaways from conference in a personal way to the rest of the staff. #win

Aubrey attributes their growth in revenue over the last few years to the benefits of investing in talent development.

She suggests new hire boot camps for everyone.  The California Symphony uses this orient people to their audience development plan and intends to expand it to a messaging overview.

(i.e. brand personality, how we talk about ourselves, key words or messages to use in our public communications…because every single role is public-facing to some degree, not just the marketing personnel).

She also talks about providing staff with a professional development stipend they can use at their discretion and advocates for mentoring.

What she proposes won’t solve all the problems outlined in report featured in The Stage, but these steps can significantly change the general tenor of the work environment in a positive direction.

Consider: Underserved Reflects Funding, Not Number Of Orgs Serving Community

by:

Joe Patti

Hat tip to Artsjournal for linking to an American Theatre article about the inequities in arts funding citing a Helicon Collaborative study which found “..58 percent of arts funding goes to 2 percent of big-budget arts organizations.”

Those of us who have worked for smaller arts organizations are probably familiar with the sting of seeing the dominant large arts organizations in the community consistently garner a large portion of funding.  The opening of the American Theatre piece relates a particularly sharp sting adding insult to injury for an organization which saw another group get funding to present the programming they specialized in.

….St. Paul’s much bigger Ordway Center for the Performing Arts, which received $86,039 to present Notes From Asia, “a series of performances, films, conversations, and an exhibit that will highlight arts and culture of Eastern Asian communities for East Asian, Asian American, and broader audiences.”

Reyes felt this as a blow, since that description isn’t far off from the kind of programming Mu does. Why give the grant to a larger, non-culturally specific theatre? Said Reyes, “There are these assumptions that they can do this culturally specific programming because they’re the Ordway, and we somehow don’t have that capacity to work with a community that we have been working with for 25 years.”

The statistics cited from the study that were most unexpected were the large number of organizations serving communities of color:

More specifically, the study found that organizations focused on communities of color make up 25 percent of all arts nonprofits but receive just 4 percent of all foundation giving.

The study notes that these funding disparities are out of sync with a nation in which 37 percent of the population are people of color and 50 percent are low-income.

I think the common idea of many conversations is that there are no organizations doing work that resonates with communities of color so it falls upon more mainstream arts orgs to provide the programming.

That 25% is out of 41,000 organizations by the way. That is a lot more than I would have guessed. I would suspect that they don’t have large budgets or capacity, but that doesn’t disqualify them for support.

In fact, wonder if the term “underserved community” isn’t more a reflection of funding directed to a community than number of extant entities providing services.

As I was reading about these particular stats, I remembered Ronia Holmes’ post Your organization sucks at “community” and let me tell you why“, that I wrote about last Fall.

Disinvested communities are not devoid of arts and culture. In America particularly, communities who historically have been excluded from the table have responded by building their own tables, using whatever resources could be scraped together. Marginalized communities have established organizations that don’t treat them or their cultural output as deviations from the norm to be celebrated for diversity, but as fundamental components of society. The organizations they created, and continue to create, are replete with artists, leaders, decision-makers, and workers who look like and are part of the community they serve, who share similar lived experiences, and have a deep understanding of what programming will truly resonate.

I encourage you to read Holmes’ full piece because I think she is quite incisive on the matter- critical of current practice, but sympathetic about what motivates that practice.

When I originally read Holmes’ essay, I didn’t imagine that there were as many organizations out there as the Helicon Collaborative says there are. My first impulse is to advocate for greater funding to help them gain greater visibility and potentially have greater impact in their communities.

However, I am also mindful of what Holmes wrote about larger established arts organizations making overtures to welcome disinvested communities:

“And they fail to hear this critical question: “Why should we abandon our own table for a small chair at yours?””

Enabling the underfunded 25% to achieve greater impact and visibility is all good, it just can’t come with expectations that they abandon or reconstitute the tables they have constructed for themselves.

I don’t necessarily want to see places like the Ordway lose funding. Except that it seems non-profit funding is often a zero sum game. I have heard people of color speak enthusiastically about the Ordway’s programming and partnering with their communities.

If you think about it though, if more mainstream arts and culture organizations are given funding to break down barriers with underserved communities that don’t frequent their programs, shouldn’t the organizations that have developed in those communities considered underserved be provided reciprocal funding to break down barriers with audiences that frequent mainstream arts and cultural organizations?