Arts Attendance=Longer Childhood

by:

Joe Patti

Due to a horrendous virus attack I missed making an entry yesterday. (Took me 8 hours to get virus software installed and working due to virus interference.)

Because it is lovely summer time I thought I would make an entry that isn’t so much musings and research on helpful resources as it is about plain amusing thoughts.

Both these links come to me by virtue of Artsjournal.com. The first is a study done in Italy that shows a link between watching TV and playing video games and the earlier onset of puberty. It seems that artifical light and exposure to television and computer monitors lowers the amount of melatonin in your body which has been shown to be a factor in hastening the start of puberty. Regular exposure to sunlight and darkness slows this process.

Now my grandfather always said playing outside in the fresh air would put hair on my chest, but it appears he was just plain wrong!

I was thinking it might be helpful for arts marketers to exploit this study. It would be inconcievable that children would sit quietly in the dark without some form of entertainment, so take them to theatre/ballet/opera/concerts. While the performing arts do use artificial light to illuminate their productions, there is far less of it than sitting in front of a TV or even reading under a lamp. Isn’t it still better that a child be exposed to the arts and extend their youth and innocence just a little bit longer? And with all the sexual imagery on television these day, also preserve their brains’ innocence as well? There is less sexual content in 2 hours of O Calcutta than two hours of television.

On the other hand, late bloomers will probably use the study to rationalize why they should watch more TV.

The second article is an amusing column from the St Paul Pioneer-Press (username: ajreader@artsjournal.com, password: access) The paper’s theatre critic writes a satirical article claiming that NEA chairman Dana Goia has teamed up with the Department of Homeland Security and created a color coded warning system to alert patrons that they might be experience “”heightened and specific” threats to the integrity of a given performance.”

These “threats” consist of sitting next to a person who will make multiple trips to the restrooms, cellophane crinklers, cell phone and pager rings, people who explain and narrate the play to their neighbor, etc.

Protecting the arts patron from the terror of these experiences are marshals armed with tranquilizer and curare darts (the latter reserved for the most heinous offenders) and electromagentic gaget neutralization devices.

It is a fun little article. It is even more fun if you make up your own list of punishments for all the offensive behavior you have experienced while attending a performance. Since even the fines system for offenders in NYC is difficult to practically enforce, if you are going to dream, dream big!

Nothin’ to Say

by:

Joe Patti

Except for a couple research papers, something I am trying to avoid covering too much here, I haven’t really come across any new and interesting ideas lately. Perhaps it is the summer days making me lazy, but I am actually reading articles as much as I have ever been. However, I don’t know that discussing the success of the Yuengling brewery has a lot to teach the arts at this point. (Though they did weather Prohibition and the Depression so perhaps it offers a lesson in survival during bad economic times.)

On the other hand, it doesn’t take a lot to read my entries these days! I am sure to find something interesting and applicable soon enough so keep on stopping by!

Blog Control

by:

Joe Patti

Last month I made an entry about the Seattle theatre On the Board’s use of blogs to present attendee’s reviews of the shows. I had been disappointed by the fact that an administrator from the theatre was acting as a gatekeeper and approving the entries.

I came across a Seattle Post-Intelligencer article via Artsjournal.com today that discusses the blog project in a bit more depth. I accept that they felt the post approval process was necessary to avoid language and personal attacks. I have read some internet forums where the conversation left the topic and devolved into such attacks. I have also been a member of forums where people were very civil and the worst attacks were teasing about someone’s love of Kit-kats. I think it insults the audience to assume that things are going to go badly from the outset.

I have purposely left the comments portion of this blog open for that very reason. If anyone wants to post something, good or bad, they are free to. This is not to say I don’t keep an eye on what is said and edit it. To this point, I have only removed ads for penis enhancement. I may edit derogatory language in the future, but I prefer to leave things open at all times. I believe that the power of this medium lies in the fact that someone can say something incredibly critical of someone and there is an opportunity for someone else to see it or Google to archive it before it gets deleted.

This has happened recently with the federal government before they took steps to avoid having their pages archived. Departments shifted their officially stated policy and tried to make their webpages seem like it was always that policy until someone dug up the archived copy that showed it wasn’t so.

Because it is so easy to make changes to electronically presented material, the “truth” become violatile and transient. Even if it reflects negatively on me, I think it is important that there exists an opportunity for my critics to discover what it was I deleted in anger.

My philosophy of the blogosphere notwithstanding, I did find a couple of things On the Boards is doing to be interesting. The fact they are not just letting audiences know the opportunity to blog exists, but rather are inviting specific people to review them is great. (Though they undermine their position of openness credibility by reserving the right to edit.) Despite the fact many people seem to have no problem expressing their opinion online, there are still many folks who have strong views and don’t comment. (Hint hint all ye readers of my blog.) Picking people to write gets the ball rolling and insures at least their friends will visit the site to read what they had to say.

It is no surprise what other parts of the article I found interesting–it was the sections that confirmed my vision of what blogging can bring to arts organizations.

“Because OTB performances typically run either three or four nights and daily newspapers no longer review theatrical events overnight, people who wait for a critical heads-up before deciding to buy a ticket have a single night to do so, at most two. By that time, if it’s a hot performance, tickets are gone.

Imagine for a moment that newspaper reviews were plentiful, timely and unfailingly expert. They would still be one-way streets. Critics expound. Readers moved to reply have to write the critic for a response or write the editor to see their letter in print, and by that time the performance has concluded its run.

OTB bloggers begin typing after the curtain closes, posting their reviews opening night. Readers respond and presto: OTB has a real dialogue on its hands.”

and a little further on:

“What a gift, especially if you happen to hang out with dullards. You love them, but they’re more likely to sprout wings than be able to discuss the aesthetics of Shaw on stage. Now you can kiss your dullard goodnight and log onto the intellectual action. “

I especially liked this last bit because I had never thought about it before. It isn’t world shattering and a bit humorous, but it does take the pressure off a friend/significant other who attends with an avid arts lover to provide an intelligent discourse on what they just saw. Husbands already feel they have done enough by staying awake through the ballet but to have to talk about it afterward! That is the straw that breaks the camel’s back! Now they can be judged a good spouse for tolerating a night at the ballet because there is a ready made community in which the wife can debate the finer points ad infinitum.

Of course, as an arts administrator, my goal would be to find a way for the husband to enjoy himself as well. For those who are interested in the arts but are intimidated, the blogging and discussion forums can be as valuable a resource as it is for the aficionado. People’s true identities are protected by the nicknames they assume so the novice attendee can feel comfortable asking elementary questions without fear of being identified in the lobby as the stupid one. Or they can simply lurk in order to read and learn from what other folks have to say.

Dang, I really need to get employed soon. I am just dying to start to put some of these ideas to use!

Comments anyone?

The Master’s Voice

by:

Joe Patti

Though I have a couple research papers I can discuss, I hate to have this blog get bogged down with me summarizing stats and figures. While it can certainly can provide interesting information and allow arts folks to make a decision about whether they want to read the original document, it can get boring.

That being said, I did spend yesterday trying to find out if anyone has done research on university-arts organization relationships like those I discussed yesterday to see how each fared in promoting their individual agendas and preserving their identities. If anyone knows of any, please let me know.

In an attempt to provide some interesting material, I found an interview with Douglas McLennan, the gentleman who writes/edits Artsjournal.com. He has been writing Artsjournal since 1999 and discusses some of the trends he sees in arts worldwide.

Among the trends he has seen have been: concern about arts funding and the digital age blurring the lines of who owns what and what constitutes ownership. He also notes that since Sept. 11, people have become much more conservative in their artistic tastes. There isn’t as much an interest for in your face art. Rather people are looking for offerings that make them feel comfortable or lift them up.

When asked why he started Artsjournal.com, he mentioned that as a writer for the Seattle Post-Intelligencer he came across some articles on the web that were very interesting and he wondered why he had never heard about these stories in the months since they came out. He decided to create a website that collected a broad range of arts stories in one place so people could quickly get a sense of what was happening internationally in the arts.

His decision to add bloggers to his website came out of a recognition that arts coverage was declining in the newspapers and journals across the country. He wanted to provide a place where intelligent discourse on arts topics could be presented without the concern for space and time that other media face. He also feels that the presence of conflicting views allows the web to present a product of higher quality than a newspaper.

A newspaper arts writer may feel compelled to be nice because they are the only voice about the arts in town. When there are many voices expressing their views on the same work, it allows the individual more freedom to present their true views because responsibility for a show’s success or failure doesn’t rest solely on their shoulders. They are important opinion leaders, but not the only opinion leader. The competition pressures the writer to keep his/her skills sharp and to consider a wide range of perspectives.

Give it a listen if only to hear the voice behind the website.