Over the last two months, I have found myself returning and pondering a review written by Maria Popova of the book, Make Art, Make Money, by Elizabeth Hyde Stevens. The book uses the example of Jim Henson to inform people’s creative careers.

Popova discusses Elizabeth Hyde Stevens’ use of Jim Henson as an example of a person who balanced himself between artistic and commercial success. In particular to “debunk this toxic myth” [that] …tells us art is necessarily bad if commercially successful, and commercial success necessarily unattainable if the art is any good.”

The book apparently start out talking about Henson’s 1968 Muppet appearance on The Ed Sullivan Show that sets muppets chanting business jargon against those chanting idealist credos. The idealists knock the business muppets down, but soon begin to take up their jargon.

http://www.youtube.com/watch?v=97iZQvyPinQ

Stevens notes that in 1968 Henson was doing commercial work for Getty Oil, IBM, Oscar Mayer and owned a print making business. He started working for Sesame Street in 1968, but didn’t decide to stop making commercials until 1969.

I didn’t take much from the stories about Henson being a capitalist who also walked around barefoot and got together to “sing, laugh, and play with puppets in the kind of collectivism that hippies celebrated.” The social dynamics of that era have passed and there is nothing to be gained by artificially trying to recreate that environment for yourself.

What did catch my attention was a comment made by a collaborator that Henson never saw the money as an end.

“..Fraggle Rock producer Larry Mirkin, who worked with Henson:

He viewed money as energy, the energy that makes concrete things happen out of worthy ideas. Money was not an end in itself. It could provide physical infrastructure or it could help him hire other artists and technicians to realize a nascent idea. I don’t ever recall him being the least bit concerned or afraid of money or obsessed by it, which many people are. It just wasn’t what drove him — at all.

Apparently an artist’s inability to disregard money as an end and find the balance between creative freedom and commercial success is where the perception of art being tainted by money originates, according to Stevens. Finding that balance and resisting the fear or obsession with money is a difficult skill to master.

It didn’t initially occur to me as I wrote this entry, but the Muppet Show might have reflected Henson’s outlook. It was set in an old dingy theater and there were occasionally plotlines where Kermit was worrying about paying the rent, but it wasn’t a constant plot point and the Muppets never seemed to be starving artists. (Granted, they didn’t have to worry about “being stuffed” at the end of the day.)

It always just seemed like a place Kermit was running to give his friends a place to express themselves, from the borderline inept Fozzie Bear and Gonzo to the hard rocking, enthusiastic Dr. Teeth and the Electric Mayhem.

What I appreciated was Popova’s closing paragraph,

“…concept of “selling out” is just as oppressive as the very commercial ideology which it purports to defy, and that pitting doing good work against doing well robs culture of its dimension, flattening both art and financial stability into mere caricatures of real life.”

I liked the thought that extreme devotion to any ideal, whether it be art, money, fame, justice, education, becomes a “caricature of real life,” despite the frequent insistence that we are living authentically.