What If They DO End Up Loving The Arts?

by:

Joe Patti

Barry Hessenius is conducting a massive six week conversation about the future of the National Endowment over at Barry’s Art Blog. When I say massive, I mean it. This week’s entry is so large (and won’t be complete until tomorrow’s Q&A) that I feel guilty about addressing such a comparatively small section of it.

Truthfully, it may be too large an entry for its own good. Few that could benefit from it may take the time to read it. There were many people whose thoughts I value contributing to the entry, (even with Andrew Taylor’s absence), so I did take the time to digest it.

On the topic of arts education, Ian David Moss who blogs at Createquity.com fleshed out the recently oft repeated question about the long term value of an arts education in a way that seemed very compelling to me. (my emphasis)

Before you call me out as the Grinch who stole music classes, let me explain. I think that the conversation about arts education is inseparable from the conversation about the professional arts infrastructure in America. The reason is simple: the kids who fall in love with learning to play the tuba or do a pirouette today are the adults who are going to be competing with each other for gigs and grant money tomorrow. If we are successful in our efforts and ensure that every child has the opportunity to experience all the arts they want to during their formative years, what happens to them once they get to college? The arts are a powerful drug, as addictive as nicotine for some. The arts encourage people to dream big, and we’ve developed a post-Baby Boomer culture in America that tells children to follow their dreams no matter what obstacles they encounter. That’s fine so far as it goes, but there needs to be a pot of gold on the other side of that rainbow. When music conservatories, playwriting programs, schools of art—institutions whose ranks and capital budgets have been swelling apace in recent years—blithely charge marginal students tens or even hundreds of thousands of dollars and fail to offer them even the pretense of “real life” entrepreneurship skills, that’s as close to third-sector malpractice as it gets in my opinion.

[…]

Much of the literature that advocates arts education as a strategy for cultivating demand for the arts assumes that students who have invested thousands of hours of their lives in perfecting a craft during their formative years will happily set all of that aside as soon as they turn 18 and 21, become productive members of society with skills that they somehow picked up while practicing piano for four hours a day, and donate all of their expendable income to their local arts organizations. Really? Don’t you think that some of them might be a little bitter about having to leave their dream behind? Don’t you think some of them might continue on and spend their parents’ life savings on three graduate degrees in a quixotic quest for fame and glory that never materializes? Is this the best use of our collective human capital?

[…]

N.B. Upon visiting Ian’s blog, I happily found that he posted the above material with supporting links not available on Barry’s Blog.

I have discussed the idea of arts training programs graduating students into a glut market before. I certainly have to acknowledge Scott Walters and Tom Loughlin, theatre professors who often question their part contributing to this state. Scott Walters was part of the conversation on Barry’s Blog and alluded to Tony Kushner’s 1998 “Modest Proposal” to eliminate undergraduate arts degrees which he included at some length in a 2006 entry on his blog.

What I never really thought about was what the arts world would do if they realized their ambitions to engender an appreciation of the arts in a large number of young people. I don’t think his suggestion that the push for arts education is motivated by a desire to have more consumers rather than artists is completely fair.

Or rather, I don’t think operating on the assumption that not everyone will become an arts practitioner completely nefarious. No one expects every kid who participates in Little League, Pop Warner Football and various soccer leagues will go on to become a professional athlete after all the time they have invested in practicing. Though certainly a situation where a college athlete isn’t expected to devote themselves to their studies is not something to be emulated. And in fact, as Ian points out, lacking large scholarships to keep their debt down, artists have it worse if they leave college without any “real” skills to fall back upon. The purpose of all these youth athletic activities is to cultivate an appreciation of the various sports which translates into audiences for athletic teams throughout life. (Not to mention a lot of athletic apparel purchases if the national sponsorships by sneaker companies are any indication.)

Still, if we have trouble employing artists now with really crappy arts education, what will happen when we ignite kids’ imaginations and convince them the arts have value in their lives. Yes, there may be an increase in arts consumers if more people grow up valuing the arts, but young artists will be graduating and trying to practice their craft long before their fellow graduates acquire enough disposable income to support them. The one saving grace might be if the economy is moving toward creativity. In that case, the graduates would likely need much different training than they are receiving right now.

Not that it is okay, but the arts are not alone in misrepresenting opportunities. In the last year, I read an article that cautioned people about believing ads that say things like there are plenty of jobs in nursing*, computer programming, tractor trailer driving, etc. The piece evoked the Grapes of Wrath in noting that it was in the best interest of many industries to flood the market with many qualified applicants so they can keep wages low due to competition.

I am not suggesting that this is a situation the arts attempt to cultivate. Other than Hollywood or some of the old Broadway syndicates, I can’t think of any entities who would have both the perspective to recognize this and the influence to bring the situation about. If lower costs were a goal, regional theatres would try to attract more people to their areas instead of casting out of NYC and having to pay to house people locally. Though I suppose high concentrations of actors in NYC does keep prices down in its own way. In any case, given that Baumol’s Cost Disease makes producing art increasingly more expensive, the arts do benefit from having a surplus of talented people.

*Don’t mean to imply nursing doesn’t have the need given all the aging baby boomers. It is just one of those areas for which you hear there will be a lot of demand.

#@$#^%$#@%$# SPAMMERS!

by:

Joe Patti

Well spammers recently co-opted a feature on our website for their own nefarious purposes. The result is, we have had to shut down a useful tool on our website until we can find a solution.

The feature enabled people to easily tell friends about a performance. A simple click of a link autofilled a form with the description text and a link to our events. It also allowed people to personalize the message with their own thoughts and remove our material entirely if they felt they could do the job on their own.

So you can probably see the opportunity for spamming. We recognized that it was open for abuse, including people looking to represent themselves as us, so we had all uses of the form blind copy us.

I had more than 4500 emails this morning. I was lucky there weren’t more, I am sure. Upon further investigation, we discovered that the measures we had put in place to thwart this sort of thing had been doing so quite well for some weeks now preventing spam from ever entering our mail queue. But the spammers found a way around it and so here we are being blacklisted by service providers.

This is quite annoying because while the feature wasn’t overwhelmingly successful, people did use it regularly to pass the word along to their friends. Now we have to find another method. Anyone have a suggestion? I imagine something with a RECAPTCHA challenge exists out there.

In the mean time, if you have a similar feature on your website but haven’t been monitoring its use, you may want to examine its recent activity.

Planning 2010-2011

by:

Joe Patti

Had a meeting with my booking consortium today and learned some interesting things.

First of all, in relation to my post on advocating to keep our state arts council staff from being laid off. I was told that during the hearing, it came to light that the decision to lay the staff off came after all a consultation with all the unit heads–except the council’s executive director. Apparently it was felt the arts council was not an important unit and the grant administration could be accomplished by the general state accounting staff. Then it was decided that the grant administration was specialized knowledge the accountants couldn’t handle themselves so the executive director and one assistant should be kept to help the accountants. (So the restoration of two of about 10 people slated for layoffs.)

The final decision has yet to be made. It did occur to me that while we can recite the economic impact of the arts stats in our sleep, there are still people who don’t know the arts contribute to economic activity. The president of our group said he was able to easily point to a recent $10,000 artistic fee payment that yielded $150,000 in additional direct spending independent of any restaurant checks, parking fees and babysitter payments.

Second thing I learned is that with funding so uncertain, especially among universities, a lot of tour decisions are being made much later in the year. Apparently this was a topic of conversation at a recent regional conference. Because we depend so heavily on artists touring the West Coast to keep our prices down, we will have to make our own decisions for the 2010-11 season months later than we usually do because opportunities may never emerge. I am sure since four of our members are associated with universities this will just perpetuate the cycle of postponed decisions.

One of the positive things I noticed during the meeting was people were proposing many more artists I could afford to present. Last year’s cycle seemed to emphasize higher paid acts, but fewer of them. I haven’t quite analyzed how things resolved themselves this year to determine if artists are lowering their fees or if my partners are looking at a greater number of less expensive performers. If the latter is the case, they are either instinctively or intentionally following the Kennedy Center President Michael Kaiser’s advice not to cut programming in tough economic times.

I am personally feeling less anxious than I was at this time last year when I was faced with the proposition of putting together a slate of performances without the benefit of as many partnerships as I had in the past. Of course, it also helped that I walked into the meeting knowing a show I started conversations about two years ago would be opening my season.

Another thing that came up was a desire to have much closer communication between those organizations that aren’t consortium members and those that are. Someone initially proposed Bela Fleck, Zakir Hussain and Edgar Meyers for the coming season unaware that they were playing with the symphony this year. This represents something of a missed opportunity for the symphony since they have played in at least one of our member’s venues before and could have partnered to take the performance there. (Though it ain’t cheap and given the symphony’s recent financial problems, it was probably more prudent to do as they had.)

Having heard how great the concert was, member organizations seem likely to pursue presenting the trio alone. People expressed regrets that the two weeks notice they received in speaking with agents didn’t provide the opportunity participate in the tour this time around. The problem of duplicating another local arts entity’s efforts has been an ongoing one. Any show that doesn’t have an agent or rights holder monitoring it for geographic conflicts, Shakespeare’s shows for example, has the potential of popping up more than once as a local offering. In some areas groups try to get together and alert each other to future plans. But even that arrangement might not be effective if groups need to postpone their final decision making until later.

That said, we all get tons of emails every day alerting us to routing opportunities. It is amazing that there are actually some acts touring whose plans we haven’t heard about.

Continuing Mystery Gets Me Chocolate

by:

Joe Patti

Okay, some updates on recent posts!

I posted about the state furloughing teachers 17 Fridays over the next year. I was happy to see a local theatre immediately jumped on the opportunity to offer a Furlough Fridays program teaching kids about musical theatre. One of the things I liked was that they require you to attend all the classes emphasizing that student commitment to their classes was just as important as commitment to the classes they were missing.

Parents have actually started a movement to pay the teachers themselves on the furlough days. This raises a number of issues about the use of the school facilities, workman’s comp coverage and insurance. It also raises the question about why people are resistant to having their taxes raised a little bit to support the schools for the whole year but okay with paying a lot more to have their children taught on a few days out of the year. Is this going to reveal the gap between the haves and the have nots if parents in more affluent neighborhoods are able to pay to have their kids taught while the schools in poorer neighborhoods stay empty on those days for lack of the same funds?

One of the biggest impediments actually is a decade old ethics rule that prevents teachers from being paid privately to teach their students. The rule was enacted to prevent basic concerns like whether a teacher skimped on the instruction during the day in order to guarantee the need for additional instruction after hours.

The other update I have is to the situation I covered in my entry titled The No Sell Sales Pitch. Recent events, I am afraid, have done nothing but renew my curiosity about the approach being employed by the two dancers who visited in late August. Today I received a package with a 1 lb bar of Trader Joe’s Belgian Bittersweet Chocolate with Almonds, a bag of Trader Joe’s Trek Mix and a tea candle in a blue holder. There was a card thanking me for meeting with them, praising the work we are doing and hoping our paths will cross again. Still no material about their company which I am assured by others does indeed exist.

Maybe they just aren’t that into my theatre.