Creating Your Competition

by:

Joe Patti

Ever on the look out for harbingers of change that may some day translate into problems or solutions for me, I have been following articles about the demise of Rock radio stations of late. A recent article in the NY Times has chronicled how the new rock format has disappeared from the largest radio markets in the country these last few months. At this point, NYC and Philly (and people are keeping on eye on LA) don’t have a new/alternative rock station because the Arbitron ratings were dropping and the station owners decided to change formats.

Now having lived in the NYC and Philly areas, I wasn’t an avid listener to either station. (I feel compelled at this juncture to make a shout out to listener supported WXPN in Philly) It is what has happened since that has aroused my interest.

When I said that NYC and Philly didn’t have new/alternative rock stations, I was sort of misstating the situation. It is more truthful to say they both don’t have terrestrial stations with that format.

The old crew from Y100 in Philly is now broadcasting over the internet from their bedrooms essentially at Y100Rocks.com They are scrambling to get funding to keep their shows streaming. Despite being out of work DJs with no physical radio station, they have attracted some fairly significant names to play a concert so they can make money and stay on the air. (I don’t believe they are a non-profit so it isn’t a fundraiser per se.)

In NYC, Viacom/Infinity took a different tack and moved their alternative rock programming to the internet at KRock2. I think KRock was a little smarter because they get to keep a segment of their listenership which they can now advertise to visually instead of just aurally because you have to go to their webpage to listen in.

The other reason is because I am thinking that internet/satellite radio is going to be the next phase of music delivery. iTunes provides you with the ability to buy music you already listen to, but the new stuff is gonna come from someone programming a mix.

FM may not even get the chance to become AM and have to find a format like talk radio to fill the airwaves because no one will be using AM/FM radio wave receivers anymore. This isn’t a matter of deciding you can afford to lose some of your customers to a competitor. This driving people to another delivery mode where there is no chance of them hitting the scan button and deciding to listen to your station again.

I can see has bits of this story makes it a metaphor for the arts in some respects and I will probably explore them in future entries.

There is another tale of possible unintentional self-sabotage in this story. Two of Y100s morning DJs left the station and were under a 6 month non-compete clause. However, a court just handed down a preliminary ruling that since the station changed formats the DJs can work in the market before the 6 months has elapsed because Radio One doesn’t own a competing Rock format station in Philly anymore.

If It Were Any Good…

by:

Joe Patti

A year ago I wrote about how my one sister lives within 10 miles of some of the best theatre and arts venues in NJ, but has a perception that anything not on Broadway isn’t worth seeing (including Broadway tours.)

I have come up against a similar feeling at my current theatre. A graduate of the college is the artistic director of a dance company. He grew up on this side of the island and got his start in modern dance because of the school. He has decided he wants to give something back to the school and our side of the island by doing his shows in my space.

He is getting intense pressure from his board about this decision. His shows haven’t been doing well in our theatre and I feel sort of bad about it. His shows do much better at the big Broadway touring house in town. He barely fills a third of the 1400 seats in that theatre and they charge him much more for renting the place. However, he does attract enough of a crowd to pay his bill and go home with money in his pocket.

When he does a similar show in my 600 seat theatre–which would appear much fuller if he attracted the same crowd–he hardly attracts anyone.

The problem is, people think that if a show was any good, it would be at the theatre in town. This isn’t something I am just assuming–I overheard people reinforce this idea with comments. The most extremely example was when Ladysmith Black Mambazo performed here and sold the house out. Two people arrived late because they went to the theatre in town.

If that wasn’t bad enough–they had called my theatre, ordered the tickets and had them with my theatre’s name emblazoned across them in hand when they arrived! Despite this, the prejudice over powered them and they ended up trying to use the tickets to see Carol Channing.

I can appreciate this artistic director’s dilemmia. I tried to give him an out and pointed that it is tough enough trying to do art these days without purposely placing impediments to making money in your way. (I mean on top of the fact non-profits are not supposed to be covering all their expenses with earned income.)

My concern isn’t really about losing the income from renting to him. I rarely have an open weekend to rent. We are just beginning a partnership to develop a work for a world premiere in Fall 2006. I am excited by his vision and really want my theatre to be associated with the work.

With all the related educational programs being developed in conjunction with a museum and local arboretum, I don’t think we will have any problem creating enough buzz between now and the opening to overcome the perception that we present substandard work. We should have very nice attendance.

Passion and Education

by:

Joe Patti

I was listening to NPR today (it is somewhat depressing for me to think that at my age, I consider commercial radio to be crap and am tuning to NPR, the old people’s station.) and caught an All Things Considered piece on “Big Picture Schools.” While the story isn’t specifically arts management connected, it is related to something arts people know about–passion.

As you might imagine, the schools, the flagship of which is in Providence, R.I., are alternative high schools where the class size ratio is 15:1. The surpring thing is though that they are wildly successful running only on the same public funding that every other school gets and running admissions on a lottery system. The criticism of most alternative schools is that they are tuition based and that they can pick and choose to admit the best and brightest insuring high test scores.

The Met School in Providence has 65% of its students qualifying for free/reduced lunch. They may be best and brightest, but it isn’t immediately apparent. One student interviewed admitted she initially acted out and hid under desks because she didn’t know how to cope with the transition from “regular school.”

Students are allowed to follow their passions and do internships two days a week with different organizations whose work they believe they are interested in. The teachers work with the students and internship sites to answer that age old protest–“I am never going to have to use this in the real world” by emphasizing the applications of math, science, etc.

Every 9 weeks the students have to participate in a portfoilo review of materials that relate to what they have learned and their internship experience. The evaluation is gradeless. The teachers provide lengthy written feedback on a number of elements, including the student’s development.

The results are impressive. 100% are accepted to college, 85% choose to go, 75% graduate a post secondary program.(The national rate is 6% chance of graduating college if you come from low income setting regardless of race.) Their placement on standardized tests improves every year. They have an extremely low rate of absence, a high rate of parental involvement and the second lowest percentage of students reporting that someone tried to sell them drugs in school in the state.

The thing that really stuck with me was a comment co-founder Dennis Littky made in one of the audio extras NPR provided on their website. He talked about the fact that even in the good schools, the kids who do well may just have learned how to play the game. How to generate the product that will get them a good grade. In many cases, they are more excited about the afterschool activities than what they are doing during the school day.

Littky posits that if you asked the students who did well if they were passionate about learning, they would probably say no for the most part except for a few subjects they might have been particularly interested in.

I can relate to all this to a great degree. I can point to papers I wrote in high school and college that I knew would fit the criteria for getting a good grade and nothing more. There were classes where I got a C on the first test and then all As because I figured out what type of facts were important to study.

On the other hand, if there was ever an open ended option for a paper or an essay to take what I learned and say what happened next or write in the style of time, etc, I always took that option. It was chancier than giving 3 examples of irony, but much more exciting, even in a timed testing environment.

I still have the paper I wrote almost 20 years ago in a freshman seminar where I extended Homer’s Odyssey. “The grammatical errors are legion” the professor wrote. But he was very impressed with my ability to passably mimic Homer’s translated writing style. The second most memorable B I have ever gotten. I haven’t looked at the paper in years, and I still remember the comments and the grade.

My most memorable B was on a paper where, inspired by Robert Pirsig’s Zen and the Art of Motorcycle Maintenance, I argued against grades and for extensive commentary on papers. The professor took me at my word and didn’t grade the paper but invited me to her office to discuss the paper further. She had to give me a grade and said she would be bound totally by whatever grade I assigned it after reflecting on her comments. I gave myself the B.

It is this sort of fair treatment that set me up for disappointment. I minored in education and was certified to teach in NY. I left for grad school soon after but ended up teaching in college. Most of my classes were great, but the Theatre Appreciation class with 400 students that thought it an easy A killed me a bit inside. (You think my theatre horror stories are bad. Don’t get me started on teaching.) Not only the talking and disrespect during class, but the calls from parents because their kids were failing a course they weren’t showing up for! Argghhh!

If schools like this one keep popping up and also produce students adept in subject areas standardized tests don’t examine like social sciences, it might renew my idealism about what teaching and learning can be.

Exodus of the Creative Class

by:

Joe Patti

Richard Florida, author of The Rise of the Creative Class, has a new book out called The Flight of the Creative Class: The New Global Competition for Talent . In it he apparently argues that the current socio-political climate in the US is going to start to alienate the creative class and they will move to other countries.

I say apparently because I haven’t read the book, but rather an interview with Florida on the Salon website. I am not sure I totally agree with him, but it might be because I read his entire argument a year ago in an article he did for the Washington Monthly. I have the same reservations I had in an entry a year ago.

While I would love to get a job in Wellington and am not such a model of American consumerism that I couldn’t get along just fine without whatever we got that they don’t, I just don’t see myself moving to New Zealand any time soon. (Of course, I never really saw myself moving to Hawaii either.) Nor do I see too many of the best and brightest I know doing so either.

My feelings were echoed last month by Karrie Jacobs in a Metropolis Magazine article, Why I Don’t Love Richard Florida. Like me, Ms. Jacobs doesn’t actually dislike Richard Florida, just the cult that has sprung up around him. She observes that the group he calls the creative class is the same cohort that was called yuppies in the 80s. Young successful cool people are going to want to live in cool neighborhoods no matter what the era.

Florida doesn’t tell anyone anything new by telling them these are the folks you want to attract. Actually, since he touts tolerance of ethnic and sexual differences as necessarily elements of successful creative communities, he is helping the social and economic mobility of a wider range of people than just rebranding yuppies (who you must admit were mostly caucasian).

I also don’t fault him for writing a book that collects easily observable trends and proposes the shaping of policy based on them. One of the things I have noticed in the last 10-15 years is that things that seem to obvious to mention aren’t necessarily so. People who give voice to these observations tend to get labeled geniuses. It’s happened to me much to my incredulous bemusement. I was just too embarassed to exploit the opportunity.

And who can fault him for letting people give him money to give speeches on the subject. I think what Ms. Jacobs and I have both been aiming at is not to let one person’s vision fill your entire horizon.