Somethings Are Down, But Overall Broadway Is Looking Up

by:

Joe Patti

Broadway Producer Ken Davenport posted last week about The Broadway League’s attendance report for the 2022-2023 season.  The 2022-2023 season was the first period in which a full season of shows was able to run so being able to compare it against the 2018-2019 benchmark season is valuable. Overall, the numbers are pretty good. Compared with the record breaking 2018-2019 season, however, things are still down.

There were  12.3 million admissions in 2022-2023 compared with 14.8 million in 2018-2019. Attendance by NYC audiences is up percentage-wise, but there is a corresponding decrease in attendance by people living in the surrounding suburbs. Similarly, international attendance is down, though attendance by Canadian and European visitors was up.

On the positive side, the average age of attendees dropped to 40.4 years, the lowest it has been in about twenty years. Though the report acknowledges that this is partially attributable to the fact that attendance by those 65+ dropped significantly.

One area where things are up without a drop in a corresponding demographic was audience diversity. Broadway League President Charlotte Martin attributed that to outreach efforts, but largely to the increase in productions written/created and performed by casts that were diverse in terms of race and gender identity. Essentially, people are seeing themselves and their stories on stage.

One stat of interest to readers may be that the ticket purchase window has decreased from 47 days in 2018-2019 to 34 days. While this may be a concern to many theater operators who bite their nails as performance dates approach and tickets haven’t sold to the level of expectation, Davenport says this situation is great for those who use variable pricing because it means per ticket revenue will be higher due to people waiting (my emphasis):

Not good, but not surprising.  After every major “event” – from 9/11 to the 2008 financial crisis – the buying window shortens.  People don’t want to take the risk, because they wonder if it’ll happen.  Also, just about every show has tickets (especially since variable pricing was incorporated – shows don’t WANT to sell out too far in advance anymore for fear of leaving money on the table!)  What we need is a megahit and everyone’s windows will lengthen again.

A Good Communications Staff May Be Costly, But Not Having One Can Be Even More Expensive

by:

Joe Patti

At various times I, and others like Drew McManus have written about the importance of having a good crisis communication plan.  The marketing department should be focused on more than just trying to engage the community in participating in events with which you are involved, but also thinking about how they will go about communicating other information about the organization. The pandemic showed a lot of arts organizations the importance of how you message on topics like cancelled shows, refunds, masking, social distancing, etc.

But it is just as important to have developed a certain level of engagement with the community so that they are paying some attention to communications about more mundane topics like traffic and parking diversions due to construction and parades, or perhaps the growing plague of web sites masquerading as your venue and selling tickets at obscenely high prices.

The Communications Division of my city shared a presentation they put together a number of years back for the city council when they were making the case for having themselves established as a standalone office rather than a sub-department of the city manager’s office.

I think it does a good job of illustrating all the problems that can result from not having a good ongoing communications process and infrastructure. While some of them may sound specific to municipalities, it isn’t a terribly big jump to the concerns of community members engaging with an arts organization.

Ouch! Non-Profit Board Structure Being Used As An Example Of What Not To Do

by:

Joe Patti

Tyler Cowen, the economist who write the Marginal Revolution blog linked to an interesting paper from 2014, Corporate Governance Without Shareholders: A Cautionary Lesson from Non-Profit Organizations Lesson from Non-Profit Organizations . The article basically says, as bad as some corporate board are, non-profit boards are worse.

The author, George W. Dent uses the example of non-profit boards to argue against corporate board governance models in which the board of directors is strong and the shareholder power is weak. As much as corporate boards of directors may prefer it if they weren’t beholden to shareholders, it is actually the shareholders holding the board accountable which ensures better governance.

But let me tell you, even though everything Dent says about the problems with non-profit boards has long been acknowledged, it is tough reading.

Under the theory of director primacy that pressure from short-termist shareholders wreaks havoc with long-term corporate planning, NPO boards (which are free of that pressure) should be models of prudent, far-sighted leadership. However, according to a virtually unanimous consensus of experts, this is not the case at all. NPO directors are generally uninformed and disengaged. “[B]oard members . . . are faulted for not knowing what is going on in their organizations and for not demonstrating much desire to find out.

Attendance at board meetings is often spotty and participation perfunctory.” The insignificance of the directors is even touted as a benefit of the job. “[S]ome boards actually encourage the disengagement they later lament: They promise prospective board members that there will be little work to do, in the hope that low expectations will attract more prospective board members.”

In analyzing why corporate board structure is better, Dent analyzes and discards corporate board members being paid and holding stock in the company as reasons why they perform better. He also notes that while non-profit boards fiduciary responsibility is only accountable to secretaries of state, corporate board members are very infrequently sued for improperly exercising their fiduciary responsibilities.

Ultimately, Dent settles on the fact that despite the hurdles they may face in doing so, corporate shareholders are able to exert influence over boards of directors to change policy. With non-profit organizations, the absence of shareholders means there is no possibility of doing so. He admits there are a lot of flaws with corporate forms of governance, but that the non-profit model “It does show, however, that freeing directors from shareholder control leads not to optimal governance, but to dysfunction.”

Now all this being said, I have seen bylaws for non-profits which have memberships where the members elect people to the board so there are some non-profit board structures which do have boards accountable to a larger group comparable to shareholders. I would be interested to know if anyone analyzed the effectiveness of non-profit boards elected by members vs. boards which are entirely self-perpetuating.

News Of Their Retirement Has Been Greatly Exaggerated. AARP Doesn’t Care

by:

Joe Patti

I had to cackle when I saw this post by jazz critic and music historian, Ted Gioia:

For those for whom the image isn’t populating, he writes”

I’m not sure whether I’m depressed by the AARP sponsoring the Stones, or applaud it as the obvious move.

But whether you love it or hate it, this is one more sign of the music culture’s obsession with what’s old and aging.

I am mostly submitting this for everyone’s general entertainment rather than to make an attempt at any sort of meaningful statement. I don’t have any strong thoughts on music culture’s obsession with what’s old and aging. I do think there is a degree of irony in the fact the the Rolling Stones clearly haven’t retired in the spirit of Mark Twain’s statement that reports of his death was greatly exaggerated.

Since Twain arranged his estate so that his autobiography wouldn’t be released until 100 years after his death and other papers until 400 years after his death, I wouldn’t have put it past him to disseminate news of his death as a publicity stunt similar to how the Rolling Stones have announced their retirement from touring at least a couple times now. It turns out though that Twain had a cousin in London who was seriously ill with whom the author had been confused.