What I Learned Today About The Benefits of the Arts

by:

Joe Patti

I apologize for missing my posting schedule yesterday. I was involved with an activity that I need to keep confidential. It kept me busy all day and required a bit of driving to return from. However, I can say it was related to my job and I got paid with a big bucket of candy.

I am taking the time to tell you this by way of celebrating the type of opportunities those of us in the arts have in the course of our jobs. It is an amusingly enigmatic, but absolutely true, description of what transpired.

Another of those enjoyable opportunities presented itself again today when people from our state arts council came down to do a site visit for a project we are participating in October. In addition to showing them around my facility, I also took them around town to look at our floodwall murals, our children’s theater and the local museum.

Since we are at one of the most remote parts of the state (I look at the hills of KY across the Ohio River from my office) I wanted to provide a little advocacy for the arts in our community.

Some of what I learned in the process brought to light issues which I suspect are being seen nationwide.

Something the people at the museum noticed in the arts classes and summer camp activities they conduct is that they are having to spend more time working on basic eye-hand coordination exercises with kids than they used to. There is a circus/gymnastics school under the museum’s organizational umbrella and they are having the same issues with coordination and with kids feeling comfortable about throwing their bodies around.

They see this as a result of the reduction of arts classes and recess in schools and the simple fact that kids are more often in front of screens rather than just running around wildly.

So when we talk about the benefits of the arts, we can probably lay claim to improving very elementary abilities like eye-hand coordination and gross and fine motor skills. It probably sounds ridiculous to even consider saying such a thing since it is essentially slightly above walking as part of natural development, but it may not be long before we start hearing about the consequences of people lacking these abilities.

Everywhere I have worked, I frequently hear something along the lines of “X have lived here all their whole lives, but this was the first time they were in this/a arts building.”

In the experience of the museum folks, the things they are having the kids do like making mbira with cigar boxes and wire coat hangers are often among the first projects involving trial and error problem solving the kids have worked on with material objects. (As opposed to solving puzzles, etc on a screen.)

It makes me glad I am supplying my nephews with boxes of Legos. Again, this may eventually become an area in which the arts can claim the provide a notable benefit.

The last thing I learned that made an impression on me was that the circus program, which has a Cirque du Soleil type focus on acrobatics, has been really effective at cutting across social and economic strata. Because physical work is so dependent on body type and weight, students get paired up on this basis rather than with whom they are friends.

Some parents may be rolling coins to allow their kids to participate, but in the practice rooms the value of one person relative to another is all about physical strength and ability to safely counterbalance you. Economic means doesn’t really factor into whether you can trust someone act as your partner.

This is not a claim all arts disciplines can make. In some social background does enable you to progress further. In others, you aren’t necessarily required to depend so entirely on a partner.

That being said, there are ways most of the arts disciplines can structure their instruction to draw attention to the fact that social and economic background doesn’t have any bearing on one’s ability to demonstrate excellence. (Probably best accomplished by drawing as little attention to any differences as possible.)

Yes granted, ability to afford advanced training and internships is tied to economic background, but in the early stages of training especially, it is often clear that background is not a determinant of basic ability. (Though it may determine how inhibited someone is about exhibiting their ability.)

So even though the arts have been branded as elitist, they can be a powerful tool for socialization that de-emphasizes distinctions.

Psst! You Wanna Buy A Press Release?

by:

Joe Patti

Last week I was reading an article on Slate that talked about teachers who were making more money selling their lesson plans online than they were from their teaching jobs.

So before I go on, let me just suggest that if there are any educational activities your organization does that you feel are really effective or if you have any lesson plans that bring the arts to other academic subjects (or vice versa), you may want to make them available on the websites mentioned in that article. There may be a good market for such things.

My purpose in this post is somewhat along the same lines. I wondered if there might not be a need among arts professionals to share materials they developed so that others wouldn’t have to constantly reinvent the wheel.

In a way, it is something of a logical extension of the idea behind Drew McManus’ ArtsHacker website which gives advice and guidance to arts organizations. (If you didn’t know it already, I am a contributor to the site.)

I am not suggesting he monetize the site. There is plenty of need for the freely given and available advice it provides.

I suspect there might be a real need for other types of materials arts groups develop in the course of business.

Just off the top of my head, there is probably a need for good marketing content for different shows. Whenever I do research on artists or shows so that I can write press releases and web/brochure blurbs, I often find that people are using the generic descriptions provided by the artist or agent.

Often the blurb is about how great the artist or performance is, but not why an audience member might enjoy the show. I find this particularly true of Broadway shows which seem to have more content about the creators and producers than the show itself. My audience doesn’t know enough about various choreographers to care about that.

I am sure there are a lot of people out there who try to craft interesting descriptions designed to resonate with their local audiences, but they aren’t easy to find. Having this work collected in one place might be a boon.

Right now the best centralized sources are the table at conferences upon which arts orgs throw their brochures.

Granted, you wouldn’t be able to use someone’s release in its entirety. Every community has its own particular nuances that need to be addressed. I don’t imagine that the teachers mentioned in the Slate article are using lesson plans on the sites without making alterations to suit their students.

After a few years, this resource may actually raise the quality of promotional writing in the arts if press releases were available for download for a few dollars from a database indexed by show/artist and community demographics.

Once people start looking at the potential approaches one might use to promote something, they may be inspired to up their own game– especially if people are paying money for good material.

It may instill confidence in a number of people who start to see a high demand for their writing. Just because an event wasn’t well attended doesn’t mean you are a bad writer. The message may have just been poorly distributed.

(Though the negative potential is that instead of hiring marketing staff, a company might have an intern aggregate content from press release samples.)

Other things people might find valuable are ideas for events surrounding a performance: everything from dinner & show promos; coffee houses; young professional wine and cheese events and after performance talks, to an imaginative use of a speed dating format to meet the cast.

It may sound a little cynical, but I could also see a demand for providing grant report content from which people could crib information. Even though a lot grant reporting feels like it involves mindless reduplication of effort with minor tweaks, against this is an area where the example of effective writing can be valuable.

I would be reluctant to have people post their strategic plans for sale since they really do need to be invested with long, tedious hours of discussion and revision to be effective.

However, case studies on how an organization manifested their strategic plan could be useful. If you are having to write about it for some grant or foundation report, you might as well make a little additional money off the effort.

The one big issue I haven’t investigated or really thought about is the issue of copyright credit. I am not sure how the teacher lesson plan sites work it. I have seen copyright notices on educational handouts. Since classroom instruction isn’t as public a forum as press release distribution and web content, I don’t imagine there is any need to give credit to another teacher before a lesson on fractions.

Would you have to give byline credit on every press release noting all the people who contributed to it as some news outlets do?

A lot of potential in this idea, but much to think about.

Les Grandes Espérances [Insert Translation Here]

by:

Joe Patti

In the course of any given week, I don’t usually think about supertitles. However, in the course of the last week, the topic has come up twice. First, in a post by Fred Plotkin about opera supertitles on the WQXR website and then today I see one on The Telegraph website about Parisian theaters adding them to their shows.

Plotkin wonders aloud whether the use of supertitles in opera is degrading the experience by distracting people from the power of the music. In his mind, audiences should be focused on the emotion being communicated by the music and the singing rather than worrying overly much about understanding the plot.

The Telegraph piece says the motivation behind Parisian venues adding supertitles to their performances is to accommodate the growing number of English speaking tourists who are attending performances.

I haven’t been to enough operas to really have any sort of investment in whether supertitles are undermining the point of attending an opera. One of the commenters to Plotkin’s piece suggests that without the supertitles, most opera companies outside of the Metropolitan Opera would not be able to fill half their seats.

That’s what I wanted to address, the basic idea that there are growing expectations from audiences.

It is often a daunting proposition for most non-profits who wonder if they have the resources to address those expectations. It is easy to forget that the need to meet these expectations may reflect a growing interest from people who want to participate rather than something required to retain the audiences you still have.

The Parisian theaters are adding the supertitles because they have found,

“There is a whole trend in tourism to seek ‘experiences’ rather than visits. Tourists want to go beyond being stuck together in the Eiffel Tower, a cabaret or Versailles, to have more local experiences,” said Carl de Poncins, founder of Theatre in Paris, the company that came up with the surtitle idea”

A desire to find experiences off the beat tourist path is potentially a good sign for arts organizations in large and mid-size cities with relatively good tourist business.

Even if you aren’t in a high tourism area, there is potential for an indirect benefit to you.

When I made my post last week about the economics of Broadway productions, a colleague pointed out that even though Broadway had had the best year ever, increasingly most of the attendance comes from tourism rather than residents of Metro-NY.

If that continues to be true, like the theaters in Paris, New York City based theaters may find it necessary to provide foreign language translations for shows. I don’t think single language translation of supertitles would be suitable given the high number of international tourists visiting the city.

An attempt to provide information to attendees at performing arts events on personal devices was first made about a decade ago with Concert Companion, so the idea is not new. In that time the technology to deliver the information has improved greatly and the appearance of those devices in performance halls is becoming more frequent, (though perhaps unwelcomed).

The downsides to this situation are similar to the ones Plotkin identifies. Yet, the benefit of commercial and larger arts entities recognizing a need to accommodate speakers of foreign languages is that the technology to deliver on demand and in real time has a good chance of being developed.

Even if foreign tourists don’t play into Broadway marketing plans, it probably won’t be long before playbills and all the enhanced information about shows that Concert Companion set out to to deliver will be regularly available at performances on personal devices.

Heck, theaters may stop handing out playbills altogether and go the route of airlines who require you to bring a wifi capable device if you want to watch in-flight movies. After a good system for organization and delivery of the content is in place, then the real hurdle will be about the etiquette for using personal devices at live performances.

You May Be Assimilated, But Never Replaced

by:

Joe Patti

NPR’s Planet Money program worked up a little interactive tool that purports to tell you whether your job will be automated in the next 20 years. On the whole, Arts and Entertainment fields fair pretty well compared to other areas.

Now obviously, this should be taken with a grain of salt since 20 years ago there essentially was no internet. The Netscape Navigator web browser was only a year old and America Online hadn’t reached the peak busy signal on their modems. There can be plenty of other factors that emerge which may affect your employability in the arts.

Still, it is interesting to see that it is anticipated accountants and auditors have a 93% chance of being replaced by automation. Whereas choreographers have a 0.4% of being replaced. Most performing and visual artists fall below 10% chance of being replaced, except for actors who apparently have a 37% chance of being automated. (There has already been a movie after all)

If nothing else, the little tool makes for some good entertainment. For example, it says Judges have a 40% chance of being replaced, but lawyers only have a 3% chance of being replaced. Does that mean that lawyers will be required to persuade robot judges?

Judge723

A common thread in all the jobs not likely to be replaced by robots is the requirement for nuanced human interaction, vision and judgment. (Umpires and referees are virtually guaranteed to be replaced according to the chart.)

Granted, if Hollywood and Broadway continue to produce shows based on pre-existing works, an algorithm may successfully replace some writers in the future.

The idea that human created interactions will be of some value in the future is encouraging. Even if artists still continue to be paid poorly.

We just need to hope that the researchers’ basic assumption that human interaction will be valued in 20 years isn’t incorrect.