Last Friday I had a stomach wrenching experience. I walked into the lobby of my theatre and saw what appeared to be a long scrape along the entire bottom of the 104 foot long Jean Charlot fresco mural adorning the wall.

The college maintenance crew had been painting the wall below the mural. In our work order to them, we specifically said not to paint the ledge below the mural for fear of damaging it. I initially thought the guy had used a wire brush or a sander on the mural.

However, when the tech director came out to inspect the mural, he pointed to the roll of 2 inch wide masking tape sitting nearby. The width of the tape matched the width of the damage. It appears the guy put masking tape directly on to the mural and unfortunately it wasn’t the low adhesive tape 3M puts out for the purpose of edging while painting. It was the regular sticky stuff.

As a result, when he removed the tape it took the paint and chunks of plaster off the wall.

I put in calls to his supervisors to halt further operations and notified the folks up the chain from me. The worst part was notifying the state office of public art which commissioned the work and has been responsible for restorations over the last 30 years.

Actually, I assume things will get more uncomfortable when they come out to survey the damage.

There were some questions that came to mind as a result of this incident. Was this guy a careless idiot or was he ignorant of the import of his actions?

My first impulse was careless idiot. Even if the mural had been painted on a cinderblock wall with plain old interior paint, chances are the tape he used was still going to remove the paint. The damage wouldn’t have been as bad, but he would still be defacing the work.

Also, when you start to remove the tape and chunks of the wall are sticking to it, why don’t you stop and reconsider what you are doing?

I honestly don’t have an answer for the second question, but the first I can give the guy the benefit of the doubt a little. When you are working in an institutional setting, there is more of a focus on the quantity of work you can complete in a day rather than the quality and precision of your work. If you aren’t familiar with the the fragile properties of fresco, you don’t know not to use the same tape you use everywhere else. Everywhere else, you remove the tape and a few flecks of paint come off, but the job looks decent enough and the scuff marks are no longer visible so it is a good job.

I also can’t help thinking this may be a result of the lack of arts in our schools. When faced with a work of art this size with detailed coloring and stylized figures, it is tough to equate it with a cinder block wall of institutional white. One should recognize that there are qualities about it that suggest approaching it with more care than usual.

I have a hard time believing that even a person who has not had formal arts classes hasn’t been enculturated enough to pick up on these cues, but perhaps I am mistaking my subjective world view as an objective reality.

Would more exposure to the arts in school prevented this from happening? I don’t really know the guy who was painting well enough to know. He may not have had classes in school, but there are strong cultural elements here on the islands that he could have been exposed to growing up that could give him a more intutive sense of beauty than a school could ever hope to.

He just might have just been mindlessly doing what he does every day of the week in building after building not considering that this instance was quite different.

I know this is getting into the whole “what is art” debate, but anyone have any thoughts?

I have to say that sometimes I find great customer service in places I don’t expect. About half way through the season last year I started doing radio spots with local stations owned by Cox Broadcasting. The lead ad rep is a really great guy and took the time to sit down and discuss what I was looking for with the ad buy I was doing. I was really impressed by the attention he gave me considering I really wasn’t spending much at all.

Last week he sat down with me to discuss what I was envisioning about the next season. We talked about what I felt the competition for the theatre was, what our audience was, how we differed from other theatres on the island. This took about 2-3 hours.

He came back today and had some suggestions for me about increasing our exposure that had nothing to do with buying time on his station. Some of it he could help me with, some we would have to do on our own. He had more questions for me because after our last meeting, he realized he hadn’t gotten a full enough picture to make a suggestion. We spent another 2 hours talking today–and he left with a promise to have a plan for our meeting next week.

Now I have to tell you, the ratio of time he is spending talking to me trying to get a good sense of our business so he can build a lasting relationship with my organization to the amount of money I will spend can’t be profitable.

At this point I am wondering if this guy is gonna lose his job. His company is very corporate. I sent over a CD for a group we were presenting last year that had been nominated for the local equivalent of the Grammys. The program managers for two stations decided it didn’t fit the mix that their market research said people wanted to listen to so they wouldn’t play it.

However since they are also the stations closest to the genre of the performers we were hosting, I took air time. We sold the show out based a large part on the ads. Someone listening must have wanted to hear the group.

So based on this, I am thinking the company might be scrutinizing the time management of their sales people to insure they efficiently selling air time. On the other hand, this guy is a lead sales guy. Whenever I am talking about buying time on multiple stations, he brings the reps for the other stations out to meet me and does most of the talking. People pretty much defer to him.

Unless he is pulling a Jerry Maguire and has decided to treat customers like people instead of commodities thereby sabotaging his career, I am thinking whatever he is doing is working for his bosses.

So the lesson I walk away with today- Even if the behemoth corporation’s only interest in people seems to be based on what demographic they fall in to, there can be cogs in the great machine whose concern extends beyond that point.