Don’t Break Up With Volunteers Over Email

by:

Joe Patti

I recently saw an article about the Portland Art Museum essentially firing all their volunteer docents by email in favor of paid students with a suggestion that the docents weren’t diverse enough. I felt a sense of deja vu and couldn’t figure out why until I saw a brief mention of the Art Institute of Chicago doing something similar.  Sure enough, I had linked to posts Drew McManus and Lee Rosenbaum had made in November 2021 about the Art Institute’s firing of docents by email in favor of paid staff due to the docents not being as diverse as the organization wanted.

Drew suggested the Art Institute had created a PR crisis by fumbling the process pretty soundly. I haven’t seen a similar uproar about Portland’s decision to do the same thing. The media landscape has certainly changed in many ways since November 2021.

While working aggressively to achieve diversity goals are absolutely laudable, as Drew pointed out the Art Institute had established qualifications for docents that pretty much only wealthy, older individuals could fulfill. It appeared they both jettisoned the structure of the docent program and the participants without any thought of a gradual integration or transition to a new model that would parlay their experienced volunteers.

“Once the news went public, there was a good bit of blow back, especially after the docent group’s spokesperson said the organization’s membership supports reaching diversity goals. What they wanted to know is why they were tossed to the curb without a replacement program ready to implement nor a plan to aggressively diversify over the period of a few years.

Given that volunteers were required to maintain eighteen months of twice-a-week training to qualify as a docent and five additional years of continual research along with a laundry list of other requirements, it’s not difficult to see why there would be concern.”

The Portland docents are being encouraged to join a new program where they can act as educators, greeters and coat-check helpers. Some of the docents had already had a sense that this was going to be the direction of things and feel a bit betrayed by how the transition was being handled.

One former docent, who declined to be named, didn’t feel blindsided like Dacklin did by changes to the council. Based on what happened to the docents in Chicago and all the equity consultants PAM brought in, she had felt the “foreboding” for a couple of years. She laughed at the idea of going back to PAM as a volunteer educator: “They burned their bridge.”

Dacklin feels similarly alienated. “I’m heartbroken,” she says, her voice brimming with emotion. “Will I go back to the museum and volunteer? I don’t know anyone that’s going to do it. But I don’t know everyone.”

They Are Having More Fun In The Movie Screening Next Door

by:

Joe Patti

Recently I have been seeing articles heralding the Taylor Swift and Beyonce concert movies as the recipe for financial success for struggling movie theaters—turn movie attendance into an event.

Except that those articles might have gotten ahead of themselves because attendees of those events are expressing disappointment about their experiences. Essentially, its a matter of FOMO – fear of missing out- colliding with the one thing performance venues have been heralding as the biggest benefit of live events over recordings —every experience is different.

As a recent Slate article stated, the grass seemed greener at the screening the next theater over.  Some attendees to the Taylor Swift Eras tour concert screening felt other people were having a rowdier experience than they were. Others felt like their screening was way too rowdy and they couldn’t hear Taylor.  There were inevitable articles and social media posts about proper movie attendance etiquette.

Some of this hype came from Swift herself—when she announced the concert film in August, her social media statement included the line, “Eras attire, friendship bracelets, singing and dancing encouraged.” At real tour dates, fans have taken to dressing up and exchanging hand-beaded friendship bracelets, as well as vigorously singing and dancing along to the music, so Swift was setting the tone for the movie’s rollout, telling fans that they should feel free to pretend they were attending the genuine article.

[…]

But not everyone was happy about these situations: Some of the videos depicting fans having semi-religious experiences at the movie were accompanied by posts like this one, where a user complained, “I’m at the worst screening ever cant even hear taylor :)”

[…]

A writer for the A.V. Club shared of her moviegoing experience, “[S]eeing all those weeping fans onscreen in a silent, mostly empty theater with not even an AMC-branded friendship bracelet in sight rang especially hollow.” But she went through the grass-is-greener phenomenon in real time, going on to write, “While no one was in costume in my theater, I did take a pee break halfway through, which revealed an entirely different crowd from an earlier screening that had just let out.” The other audience had “more pink, more rhinestones, more souvenir popcorn buckets, and at least two limited edition folklore cardigans, so the vibe might have been totally different.”

Among the suggestions floated in the article were akin to the practice of scheduling accessible or sensory friendly shows. In this case there would be a choice between quiet and raucous.

FTC Proposing Transparency Rules For Ticketing Fees

by:

Joe Patti

A couple hours after I made my post about an article addressing the problem with “drip fees” in the UK and the psychology that reinforces their use, I saw that the FTC is proposing new rules to address junk fees, which are the same as drip fees in the UK.

FTC Chair Lina Khan said in a statement that “by hiding the total price, these junk fees make it harder for consumers to shop for the best product or service and punish businesses who are honest upfront.

[…]

A new rule with more precise language can do a better job with specifics, the agency argues:

It is an unfair and deceptive practice and a violation of this part for any Business to offer, display, or advertise an amount a consumer may pay without Clearly and Conspicuously disclosing the Total Price.
[…]

….and now this new proposed FTC rule could force other businesses in different industries, from airlines to hotels, to follow suit

If successful, the new rule could put an end to bait-and-switch tactics, which consumers have told the FTC that they’re constantly experiencing. Consumers have also said they often don’t know what certain fees are for.

Other articles about the proposed rule include examples of some of the arcane abbreviations associated with added fees that people couldn’t decipher. It was noted that the rule wouldn’t get rid of all the added fees resulting in cheaper prices, but it would force businesses like concert venues, hotels, and airlines to disclose full prices upfront.

As I mentioned in my post last week, the rule will need to be written well to eliminate loopholes which will allow for the addition of fees not covered by the rule. It should also be noted that hospitals have been required to provide transparent pricing for common procedures since 2021, but a recent study revealed only about 1/3 of hospitals are in compliance. So there needs to be real enforcement of the rules as well.

Artists Need High Quality, Accessible Marketing Resources

by:

Joe Patti

Last week, my regional booking consortium organized its first Zoom conversation for marketing staff to share questions, ideas and just generally converse. I lurked around for most of the conversation with my camera off, popping in to comment on occasion. One of the topics of conversation was around marketing and promotional assets that artists provide.  The quality of video and images is an increasingly important topic given the role social media plays with both show promotion and associated sharing.

When I was at a booking conference last month, a panelist mentioned that they look at two things when evaluating whether to book an artist. The first was whether the tech rider was within the capacity and the second was the quality of their promotional assets.  While there was some people in the Zoom meeting last week who said their every use of promotional materials was being closely scrutinized by a tour, far more others complained by the dearth of quality images and video.  Many artists have video which is poor lighting, framing and sound quality.  Still images and logos are often small and can’t be resized without severely bitmapping.

Someone on the call shared an article from Capacity Interactive about how to make static key art more engaging  by adding some subtle animation, using the animation to do some storytelling and provide information.  Obviously, you need to get permission from a performer before adding any animated elements, but I thought that this was a good way to cope with the lack of good materials and catch some attention.

Later in the afternoon, the venue managers and programmers met and some of my enthusiasm deflated a little. One of the topics of conversation was some accessibility legislation that is set to roll out in Colorado in summer 2024. Under those rules we need to pay attention to things like how accessible our websites and ticketing systems are for screen readers. This will mean making sure images have robust descriptions for alt text and videos have captioning. One venue manager said they are already telling renters that logos are not sufficient to represent their shows given the amount of detailed description the law will require.  In this context, I realized the animated key art idea might not pass muster.

While they might not entirely encompass current 2023 standards, Drew McManus did a whole series on web accessibility on ArtsHacker in 2019 which will provide a good start. Bonus: A post on all the lawsuits and accessibility plug-in scams to watch out for.