I saw that the Pittsburgh Symphony Orchestra had a $2 million surplus for their 2025 fiscal year ending August 31 and the largest annual ticket sales since pre-pandemic.

I was curious to see what they may have been doing to realize that success. Most of the programming seemed typical for a symphony with a mix of classical and pops. Though it appears they have a speaker series on topics unrelated to the music they perform.

Their Fiddlesticks children’s music series is celebrating 35 years in 2026. It looks like they encourage kids to get up to sing and dance during these experiences. They also have a Peppa Pig themed interactive “My First Concert” event. Perhaps this hands on approach creates a welcoming context which permeates the rest of their events.

There is a Discovery & Drinks series in venues outside of their concert spaces which provides an opportunity to interact more closely with the musicians.

Their Impact report talks a bit more about the type of programs they offered last year. Their cellists collaboration with Yo-Yo Ma on an arrangement of Fred Rogers’ songs struck me as particularly well designed for local audiences. You may remember that Pittsburgh was Mr. Rogers’ Neighborhood. They also had some other guest artists in Nas, Shaggy, and Ray Angry that probably engaged audiences who didn’t normally attend their concerts as well as shifted the perception for long time audiences about what a concert experience can be.

If anyone has attended PSO shows in recent seasons and can offer some comments about what they are doing right, let me know.